Evelyn O'Keeffe
Tech Product Marketing Expert
Bio
Senior product marketing and growth leader with 15+ years’ experience across SaaS and digital platforms. I’ve led go-to-market, positioning and growth strategy at Google, Square, Deliveroo and Personio, from early launches to scaled products. I mentor founders and product leaders as a thoughtful sounding board, helping them clarify their ICP, sharpen messaging, untangle funnel or product issues and make confident prioritisation decisions. I bring calm, practical judgement and a focus on sustainable growth. More information at www.pmmgtm.com
Expertise
Go to market strategy
Built and led GTM strategies for international markets, grounded in solid product marketing foundations based on customer and market insights, and sharp channel activity prioritisation.
Growth marketing
Senior growth leadership shaped at Google, Square and Personio, focused on diagnosing funnels to build sustainable growth with a test and iterate approach.
Product launches
Led multiple launches from alpha to GA at Square, Deliveroo and Personio, aligning teams around value, timing and outcomes. Advise early-stage founders on early launch strategies and gaining traction with early adopters.
Product marketing
Product marketing leadership from start-up, scale-up and big tech roles, defining ICPs, positioning and messaging from MVP to general release, as well as later in the product lifecycle as product mature and evolve.