I worked with dozens of B2B SaaS companies as an outsourced extension of the executive team. Verticals include: PropTech, Supply Chain & Logistics, Sales & Marketing Tech, Software Engineering. With my clients, I've developed and managed execution of their overall marketing, advertising, and sales strategy to drive revenue, built clients' marketing function from the ground up, including overall strategy, team structure, and staffing plans, revenue forecasting, and establishing KPIs. Clients averaged between 300 - 700%+ ROI on all marketing campaigns, which led to one client's record-breaking year in their 20-year history through integrated marketing strategies. I have helped them eliminate business bottlenecks and decrease CAC. Facilitated over $50MM in combined annual revenue for clients over 5+ years.
Evan Read
Head of Marketing @ Quipli | Growth Strategist | B2B SaaS
Most definitely one of the BEST mentors on Growthmentor by all means! Evan is extremely insightful & brilliant! He helped me look at my company through a different lens and advised me of different high-strength tactics (several) all in under 30 mins. You will not regret meeting him. He is amazing! I definitely will be booking him in the near future. Mentors like him help me understand why Growthmentor is such a powerful platform!
Evan is a great guy, very generous with his time and super knowledgable and helpful. Came away with super clear insights, he certainly knows the field of B2B marketing inside out. Massive thanks!
Bio
Hi, I'm Evan 👋 I can best help you if: - You’re a vertical B2B SaaS company focused on hypergrowth - You’ve achieved product-market fit - Your revenue is between $2 - $20M in ARR But you feel like you're doing too many things at once and you don’t have the right marketing infrastructure in place to grow efficiently. Whether you are looking to build a customer acquisition system from the ground up, optimize your performance, or are just not sure what to do next, I can help you architect a growth-focused marketing strategy to acquire customers in a consistent and scalable way. I will help you navigate any constraints and highlight any shifts that need to be made in team building, resourcing, and strategy to keep you moving toward your growth goals. I started out as a freelance direct-response copywriter where I cut my chops writing hundreds of direct sales letters, ads, and emails for anyone from medical device companies to small local mom-n-pop shops. After transitioning to a media buyer and eventually a growth marketer over the last 8 years, I’ve built and exited a digital performance marketing agency and worked in-house across multiple SaaS companies, working directly with Boards and Executives to build and lead highly effective marketing teams, create growth strategies across both paid, organic, and partnership channels, create forecasts, streamline automation and reporting processes, and optimize meaningful business metrics such as improving LTV:CAC ratio, decreasing payback period and increasing LTV. I’m looking forward to helping you exceed your growth goals and learning a lot myself along the way! 🚀
Expertise
Building a team
I've built distributed marketing teams across both US and international markets at different stage companies, from bootstrapped 1-person operations to late-stage VC-backed enterprises. I'll help you get clarity around the exact team and resources you'll need based on your current talent constraints and the growth goals of your business.
Content marketing
Content marketing is more than just articles on your blog... it's perhaps the biggest growth lever for B2B SaaS. I can help you create or optimize your content strategy to grow traffic, accelerate sales cycles, and position your brand as the thought leader in your market.
Conversion rate optimisation
I can help you look at your funnel holistically and identify the "holes" in your funnel to improve conversion rates across the board. CRO is more than just "Hey, let's A-B test this page" – you need a strategy to make a meaningful, long-term impact.
Copywriting
I got my start as a marketer as a direct-response copywriter and it's still a discipline I practice often. Whether you need help with your foundational messaging and position strategy or are just looking for someone to review the copy for your new email sequences, I can help.
Growth marketing
I can help you think about how to create a growth marketing strategy across acquisition, activation, ascension, retention, and referrals for both product-led and sales-led growth models.
PPC strategies
I've managed over $20MM in paid media spend over my career working with B2B SaaS companies across social and search. I can help you audit your paid media accounts, identify opportunities to improve performance, and put a scaling strategy in place to drive more pipeline.
Pricing strategy
This is one of my favorite things to tackle. I can help you evaluate your pricing model based on your value and positioning in the market. Pricing, packaging, and offers are core components of any marketing strategy – let's make sure you get them right.
Technology and tools
Over the years, I've worked with dozens of MarTech software programs and have my favorites for different types of business models and sizes. If you're looking to evaluate your MarTech stack to enable you or your team to operate with the tools they need to be successful, I can help point you in the right direction.
Toolkit
ActiveCampaign
12 years of experienceI've built out extensive automation systems with AC. This is my recommended tool for simplifying your automation stack and improving data integrity in your business.
Google Analytics
10 years of experienceWhether you need help interpreting GA data, setting it up, or building out reporting, I can help you navigate the complexities of this tool and help you get the data you need quickly.
Google Data Studio
12 years of experienceDataStudio is the most underrated data visualization tool in the marketing industry. I have extensive experience in building dashboards to monitor marketing KPIs.
Hotjar
9 years of experienceI can help you set up and interpret data from HotJar screen recordings and heatmaps to determine the performance of your landing pages or website. I'm happy to help you analyze specific heatmaps if you're trying to validate a hypothesis.
Hubspot
11 years of experienceHubSpot is my go-to CRM for most companies under the ~ $30M ARR mark. I'm very familiar with all of the features and how to set up reporting, attribution, tracking, and pipelines.
Industries
SaaS
Growth marketing, demand generation, revenue forecasting, revenue operations and leadership. SME - Mid Market B2B SaaS. Copywriting, tech stack, messaging and positioning, copywriting.
Experience
- B2BSaaS
As Head of Marketing at Luxury Presence, I developed & oversaw the execution of the overall inbound marketing strategy, which has generated ~ $11MM in net-new TCV since January 2021. I've grown marketing-attributed revenue by 83.67% over 12 month period and improved the company's LTV:CAC ratio from 3:1 to 5:1 over 18 month period while continuing to scale organic + paid campaigns. In addition, I manage $100k+ in monthly ad spend across paid search & social to hit aggressive MoM SQL growth targets and manage a highly-effective marketing team.
B2BSaaSReal Estate