Eugene Strelets

Growth Product Manager, Mobile Apps | Subscription Optimization, Onboarding & Activation

Warsaw, Poland (+01:00 UTC)from Minsk, Belarus
Usually responds in 2 days
Free
Price per hour
Not available
Time Blocks Available
5.00
1 reviews / 3 sessions
-
-
Next availability
Not available in the next 30 days

Bio

Growth product manager with 4 years of experience in experimenting with data-driven decision-making to drive products to the next level of scale, impact, and profitability. Passionate about conducting growth experiments, multivariate tests, and funnel analysis. Proven track record of success at Gismart (6th out of 1000 Europe’s Fastest Growing Companies for 2020 by Financial Times) and Loóna («Best App» in the U.S. by Google Play's Best of 2020 Awards and won the 2021 Apple Design Award in the Visuals and Graphics category). Young Cannes Lions Competition participant and Top Team at Asia Pacific Innovation Academy.

Expertise

  • Conversion rate optimisation

    I can help you in increasing the conversion rate from install to subscription through extensive A/B testing, having conducted over 100 tests per year to optimize the funnel conversion (App Store & Google Play Store Listing, Onboarding & Paywalls)

  • Go to market strategy

    I can collaborate with you to identify your primary target audience, determine the most effective means of reaching them, and guide you in the process of developing MVP.

  • Growth marketing

    I can assist you in identifying cost-effective and efficient experiments to conduct, utilizing the AAARRR framework: Awareness, Acquisition, Activation, Retention, Revenue, Referral.

  • Pricing strategy

    I can provide expert guidance and support in identifying and implementing strategies to increase LTV, enabling your growth and performance marketing efforts to run more efficiently.

  • Product analytics

    I am experienced with various popular product analytics tools and can assist you in configuring them for consistent insights, conducting detailed analysis to address specific business inquiries, and aligning reporting with the company's objectives.

  • Product management

    I can assist you in various areas such as app retention, engagement, monetization strategies, product roadmaps, stakeholder management, and more, having gained experience working in both product and marketing teams in various environments.

  • Product marketing

    I have participated in every stage of communication and positioning the product in various channels to reach a wider audience, as well as implementing strategies within the product to increase user activation and retention.

Toolkit

  • Amplitude logo

    Amplitude

    7 years of experience

    As Growth Product Manager, I use Amplitude for daily product analytics to identify opportunities for growth in the user journey and evaluate the results of A/B tests.

Industries

  • Mobile Apps

    Throughout my career, I have solely focused on B2C mobile apps, working across a diverse range of industries such as music, entertainment, health & fitness and etc.

Experience

  • Loona

    Growth Product Manager, Mobile

    - Collaborated with cross-functional teams, including product, engineering, and design, to drive growth initiatives - Designed A/B experiments for paywalls to improve the conversion rate by 20% - Built and executed a referral program for free and paid users, which led to increased revenue by 7%. - Optimized onboarding flow through experimentation and adding localization, increasing completion rate by 10% - Implemented Pay-to-Upgrade model for content and improved retention rate D7 by 30% Skills: Product Growth · Monetization · A/B Testing · Onboarding · Activation · Amplitude Analytics · Firebase · Subscription Optimization · SQL

    B2C

  • Gismart

    ASO Marketing Manager

    - Optimized title, subtitle and keyword field for iOS apps and increased organic traffic by 30%; - Improved conversion rate from product page view to install by testing screenshots/ app preview video and got 10% higher conversion than iOS music category benchmark; - Set up Apple Search Ads campaigns with positive ROAS and scale up by 3x times in 12 weeks; - Developed Go-to- Market strategy for collaboration between Beat Maker Go app and famous EDM musicians - The Chainsmokers. Skills: Conversion Rate Optimization · Localization · Keyword Optimization · Splitmetrics · A/B Testing · ASO

    B2C
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