Eugene Kataev
AI implementation & Process automation | Sr Marketing Manager @ Amazon
Bio
I have 10 years of experience within B2C Product Marketing domain, starting with leading local marketing teams in my home country's largest ISP, then working on a global scale with Robotic Process Automation (ABBYY), Cybersecurity (Kaspersky) and, lately, Amazon Fresh. On top of that, I'm passionate about automating business processes using AI and Python, building custom-made solutions for companies I worked for since 2017. I'll be happy to help you with: - Building data-driven marketing organisation, revolving around CAC, LTV, mROI, retention rates - Unlocking growth through segmentation of external and existing customers - Setting up a customer lifecycle program: starting with acquisition, to retention and upsell - Building AI-native business processes for your marketing, analytics or finance - Utilising AI to speed up testing of hypotheses and collection of customer feedback
Expertise
Artificial intelligence
I have built a system that processes 2000+ customer feedbacks per month using Amazon Bedrock; a system that generates email campaigns based on the pre-set guidelines and previously successful campaigns using N8N; and an agentic personal assistant chatbot that combines a set of tools with his own knowledge base
Marketing automation
Throughout my career, I have automated various tasks within marketing domain, ranging from simple issues of image rescaling for creatives saving 10hrs/month for marketing managers to automating customer communications using AI.
Pricing strategy
I have successfully remodelled pricing structure of an ISP product offering, creating 10% Total revenue CAGR and 4% CAGR of Average Revenue Per User over 2 years in a market with extremely strong local competitor. I have driven a number of similar projects since then, and would love to help you navigate the related challenges
Product analytics
I'm a strong adept of data-driven marketing and will be happy to help you build the right data structure around unit economy and customer base, define the right KPIs and then turn it into actionable insights. I'm also allergic to analysis paralysis, and will be happy to help you overcome such situations
Product marketing
Throughout my career, I've been transforming customer and data insights into product positioning resulting in 3x revenue growth for a subscription-based app, product offers and pricing resulting in 10% CAGR of total revenue and 26% CAGR of sales.
Toolkit
AWS (Amazon Web Services)
3 years of experienceI'm utilising Amazon Bedrock to develop in-house GenAI solutions based on Claude LLMs. Additionally, I've received AWS Certified AI Practitioner badge.
ChatGPT
2 years of experienceI am frequently using ChatGPT to generate market and audience researches, and extracting insights for product creation. On top of that, I'm experienced in generating text and image content based on the pre-set guidelines, application of ChatGPT for coding tasks and product development, including n8n
MySQL
5 years of experienceI have utilized MySQL to run customer and analysis, establish customer base reports and even build customer segmentation. While most of my expertise lies within PostgreSQL, it's applicable to any other system
n8n
2 years of experienceI have built a personal agentic assistant with access to knowledge base and a toolkit; a content creation system that is connected to Notion and Google Sheets, as well as its own knowledge base; and a personal job search assistant
Notion
6 years of experienceI am actively using Notion in both my personal and professional purposes, tracking projects, writing to-dos, leaving notes and publishing articles. I'd highly recommend it for any startup organisation
Python
9 years of experienceI am actively utilising python to automate various tasks related to marketing: website parsing, document creation, chatbots and AI, and will be happy to help others get on board with it
Industries
Artificial Intelligence
Built a variety of AI-based projects in my professional (4 projects saving 600+ hrs/year) as well as personal domain (another 4 projects revolving around knowledge bases and process automatisation)