Eugen Ilie

Some of my highlights are: • Growing a consumer financial app (B2C) resulting in 128% growth in one year, lift in engagement rates by 98% and revenue growth of 124% within 2 quarters • Led the growth team for a consumer financial startup which resulted in $100M in ARR within 2.5 years • Strategy and hands-on experience across all growth channels: SEM, SEO, affiliate & partnerships, referrals, social, influencers, display, programmatic, direct mail, and OOH (Out of Home)

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  Affiliate marketing

  I bring extensive experience in affiliate marketing, having been an innovator in the space since 2002. From launching successful programs to refining strategies, I’ve consistently leveraged cutting-edge tools and creative approaches to drive measurable results. My expertise includes affiliate platform setup, strategic partnerships, and performance optimization to fuel sustainable growth.

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  Conversion rate optimisation

  I excel in conversion rate optimization by analyzing user behavior, identifying bottlenecks, and implementing data-driven strategies to improve performance. Through A/B testing, UX enhancements, and personalized experiences, I optimize conversion funnels to increase engagement, drive more qualified leads, and maximize revenue across digital touchpoints.

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  Email marketing

  I specialize in email marketing, designing and executing lifecycle campaigns that drive engagement, retention, and revenue. From personalized nurture sequences to re-engagement and onboarding campaigns, I leverage data-driven insights, segmentation, and A/B testing to optimize email performance, ensuring impactful communication across every stage of the customer journey.

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  Go to market strategy

  I have extensive experience in go-to-market strategies, aligning product positioning, acquisition channels, and marketing tactics to drive scalable growth. I successfully launched and optimized multi-channel campaigns, leveraging data-driven insights and cross-functional collaboration to penetrate new markets, improve customer acquisition, and ensure long-term revenue growth through strategic execution.

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  Growth marketing

  I've held multiple roles as a VP of Growth within FinTech and SaaS businesses, where I led high-impact growth initiatives that delivered measurable results. My expertise spans user acquisition, retention strategies, and revenue growth, with a strong emphasis on optimizing unit economics to drive sustainable, long-term business success. Some of my key achievements include driving 128% growth in one year, improving engagement rates by 98%, and achieving revenue growth of 124% within two quarters.

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  Leadership

  I excel at leading teams with a focus on growth, collaboration, and empowerment. I prioritize the success of the team above my own, fostering a culture of trust and accountability. By coaching and mentoring team members, I help them develop their skills and become exceptional contributors to shared goals.

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  PPC strategies

  I specialize in developing and executing PPC strategies that drive measurable results. From Google Ads to social platforms, I focus on keyword research, audience targeting, and ad optimization to maximize ROI. By continuously refining campaigns and aligning them with business goals, I ensure cost-effective customer acquisition and revenue growth.

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  Pricing strategy

  I have hands-on experience developing and optimizing pricing strategies across various roles, including at GoDaddy and Copper CRM. I’ve worked on creating tiered pricing models, testing discount strategies, and aligning pricing structures with market demand to maximize revenue. My approach ensures pricing strategies drive customer acquisition, retention, and long-term growth.

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  Product analytics

  I have extensive experience in product analytics, leveraging tools like Amplitude to analyze user behavior, optimize product performance, and uncover actionable insights. By defining key metrics and tracking user journeys, I ensure data-driven decisions that enhance user experience, improve retention, and drive product-led growth for sustainable business success.

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  SEO

  I have developed and executed SEO strategies that drive organic growth by optimizing website performance, improving technical SEO, and conducting in-depth keyword research. I focus on building high-quality content, enhancing site structure, and implementing data-driven tactics to increase visibility, improve rankings, and deliver sustainable, long-term traffic growth.

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  Social media

  I have led successful social media strategies that drive engagement, brand visibility, and revenue growth. By leveraging platforms like LinkedIn, Facebook, and Instagram, I optimize campaigns through data-driven targeting, compelling content, and performance tracking. I focus on aligning social media efforts with business goals to deliver measurable results.

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  Technology and tools

  I have extensive experience in selecting and implementing the right Martech stack to drive growth. From analytics tools like GA4 and BigQuery to customer engagement platforms such as Braze and Klaviyo, I ensure seamless integrations, proper tracking, and actionable insights. I focus on building scalable, data-driven ecosystems that empower growth strategies.

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  Airtable

  5 years of experience

  I've built a prioritization framework using Airtable, which is simple to use and allows you and your team to prioritize projects and tests for your growth.

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  Confluence

  11 years of experience

  I've been using Confluence and Jira for a long time. These are tools that I use consistently within a company, mainly because I am in Growth and work very closely with the Product and Eng teams, which Jira/Confluence is what they are using.

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  Copper CRM

  6 years of experience

  I am proficient with Copper CRM as I worked as the Head of Growth at that company. I led growth initiatives across the organization, optimizing customer acquisition strategies, improving CAC metrics, and enhancing retention by collaborating closely with support and customer success teams.

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  Kajabi

  4 years of experience

  I have hands-on experience with Kajabi, leveraging its platform to create, market, and scale digital courses, streamline email campaigns, and manage memberships effectively to drive revenue and audience engagement.

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  Miro

  8 years of experience

  I am using Miro boards in most of the things I do, from user flows, to tracking email assets, to documentation and timelines. Miro allows me to also do a brain dump on ideas as needed.

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  Webflow

  5 years of experience

  I am a big fan of Webflow and just built a site for myself (Growth100.io) which was done in less than a week. I've also deployed Webflow for another company specifically to help them with their SEO initiatives, which turned out great.

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  Amplitude

  10 years of experience

  Amplitude is my go to tool for Product analytics and even growth analytics. It's powerful and the best way to understand quickly what's going on with your tests, feature deployment, etc.

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  Google Data Studio

  10 years of experience

  Google Data Studio / Looker is my easy way to deploy data visualization dashboards for startups, especially when they don't have the necessary funds to invest in Tableau or other tools.

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  Mixpanel

  14 years of experience

  Mixpanel and Amplitude are similar, and I've used them both. Allows you to get a great view on your product analytics and even marketing funnels. I use them for testing and even understanding statistical significance on various campaigns I am running.

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  Notion

  5 years of experience

  I am starting to use Notion more and more, not only for the great library of templates, but now it offers the AI option on top of it, which is incredible.

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  Segment

  10 years of experience

  Segment is something critical for a great martech stack. It allows the marketing team to effectively build a better data set with multiple data points, and have a unified view on your data. Which you can push into various systems (like your CRM, Marketo, etc).

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  Semrush

  21 years of experience

  A must have for any research on competitors, or even on your own campaigns. You can view your SEM and SEO positioning and whether you are having any gaps in your outreach.