Ernst-Vittorio Haendler
Go-to-market strategy | Serial Entrepreneur & BCG Senior Consultant (Growth Tech)
Bio
My name is Vittorio and i bring 10+ years experience in go-to-market strategy for startups! I believe in blending hands-on experience and the principles of trial & error with a systematic approach based on data-driven insights on market, competitors and customer preferences I can offer hands-on experience gained by founding a B2C product startup and a B2B services startup, going from idea stage to a 14 employee business (business planning, fundraising, product development, sales & marketing strategy definition, setup of sales channels and general management) I can also show you how to leverage data and insights: - Define & size the addressable market (TAM, SAM, SOM) - Identify and prioritize segments with highest revenue potential - Identify KPCs (key purchasing criteria), competitive posture and define achievable market share + growth drivers to expand - Identify untapped opportunities in adjacent markets - Validate sales forecast based on as-is sales, marketing & product available resources - Review investor equity story
Expertise
Advice on funding
I can support you in defining funding need, select funding sources, funding type (equity vs debt vs bootstrap), valuation strategy, investor identification & targeting, negotiation strategies
Email marketing
Extensive experience in B2B email lead gen: from assessing overall business case to practical aspects, e.g. build email list, write compelling subject line + content, automated sending and reply management, benchmark metrics to assess success, A/B testing & campaign optimization
Go to market strategy
TAM, SAM, SOM estimation w. 10+ years of experience gained as a 2x startup founder and as a senior consultant in BCG, advising growth tech company CEO's on their go-to-market strategy
Idea validation
I can guide you through idea definition, market definition and research, competitor analysis, value proposition development, MVP design, customer feedback collection, business model validation
Product market fit
I can help you in: target customer identification, value proposition definition, competitive posture assessment, lean customer validation process, definition of key purchasing criteria and identification of key metrics for acceptance validation
Sales
I can help you in building sales processes from scratch or assess efficiency of existing ones. Extensive experience in prospecting, lead qualification, need assessment, solution presentation and objection management, post sales relationship management
Toolkit
Instantly.ai
4 years of experiencePlanning of email lead gen campaigns, used Instantly.ai both for email warm-up and to streamline delivery and oversee campaign metrics, from campaign planning to monitoring results