Brand Strategy & Marketing Expert/Helping more women get into podcasting
With a 20+ year career as a masterful brand creative and strategic marketing leader, Erika is a true powerhouse in the industry. Her award-winning campaigns have not only earned billions for the companies she's worked with, but have also pioneered brands into the social media realm gaining both share of mind and share of market. Her strategic positioning talents, exceptional ability to elevate creative work, and extensive experience working with A-list productions have established her as a highly sought-after expert in her field. She has a history of collaborating with A-list public companies, luxury brands, and innovative startups to create truly game-changing brands. Her unparalleled understanding and mastery of consumer behavior, coupled with her advanced degrees in Behavioral Psychology & Neuroscience, have earned her widespread recognition and acclaim in esteemed media outlets such as British Vogue, Thrive Global, Adweek, AdAge, New York Times, and Nasdaq, solidifying her position as a leading expert in marketing, brand strategy and creative development. She even has a pair of Ray-Ban sunglasses named after her, and was recently shortlisted for the Forbes Next 1000. With her expertise and proven track record of success, Erika is excited to explore the possibilities of collaborating on your project and seeing how together you can propel your business to new heights of achievement.
20 years in advertising & marketing working on global brands and high growth startups. Currently advise PE & VC on brand positioning, strength of customer persona, and communication insights. Ever heard the saying "it's not what you say, it's how you say it"? You can have the greatest product in the world & still communicate it poorly. I can help you avoid that.
Actually my excellence lies in strategy and not in software, so I have put Facebook as a placeholder since leaving it blank isn't an option. If you need strategic help on your brand, communication, content strategy that's where I come in
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Leading provider of brand strategy & marketing communication consulting services for luxury & lifestyle brands. Expert in leveraging behavioral psychology to drive growth & differentiate brands in the digital age, delivering customized & results-driven solutions to drive business success. Proven track record of successfully delivering boutique consulting services to billion dollar brands.
Headed up all consumer facing brand communication for the largest global company in eyewear. The Ray-Ban Erika's are named after me.