Erika Barbosa

I have built demand generation teams and functions from scratch in my last several roles. This includes the performance reporting that is needed to support growth.

I have supported content marketing frameworks largely from an SEO perspective. This includes strategy, content mapping, keyword research and tactical how-tos.

I have developed CRO programs from strategy through to identifying 100+ testing ideas. I have also vetted several different testing tools and can advise on the advantages and disadvantages of each.

Email is typically a critical marketing channel. Email marketing can feel intricate and complex. I can help demystify how to strategically approach email marketing and scale appropriately.

Your go-to-market strategy is a critical component of your business. How are you telling a story that your customers care about? I can help you craft the narrative based on meeting your customers where they are.

I see growth marketing as the modern day form of marketing. It isn’t just about acquisition and “passing the baton” to sales nowadays. It’s critical to evaluate acquisition, activation, engagement to retention. My expertise in growth marketing lies with SaaS and product-led growth (PLG).

With over a decade of experience managing PPC campaigns both at an agency and in-house, I have honed my skills in developing successful strategies. I am well-versed in navigating the complexities of Google Ads and Microsoft Advertising, as well as leveraging niche websites, such as Reddit.

Drawing from my extensive experience in the field of SEO, I possess a deep understanding of both on-page and technical SEO, as well as content marketing. Through my innovative strategies, I have consistently delivered exceptional results that drive long-term success. Trust me to leverage my expertise to maximize your online presence and establish your brand as an industry leader.

Efficient project management is a critical component of success. I am well-versed in leveraging powerful tools such as Asana to maximize efficiency. By partnering with me, I can help guide you through the complexities of this powerful tool, providing you with the knowledge and expertise to unlock its full potential. With Asana, you can streamline your workflows and optimize your time, allowing you to focus on what really matters - delivering exceptional results.

I have experience using this powerful project management tool to manage large scale global multi-channel campaigns, and I would be happy to share my knowledge and help you use it effectively.

By leveraging Google Analytics, I can provide invaluable insights into what is working and what is not, enabling you to refine your strategies and achieve unprecedented levels of success.

Formerly known as Google Webmaster Tools, Google Search Console has become an indispensable tool for businesses looking to optimize their SEO efforts. As a seasoned professional, I understand the importance of this invaluable resource and have extensive experience in setting up and managing Google Search Console accounts.

I have experience using Jira as a project management tool, which can be particularly useful if you work closely with developers. I would be happy to share my knowledge and help you use it effectively.

This product is a must-have for businesses looking to optimize their online performance. By partnering with me, I can guide you through the full range of use cases for this tool, ensuring that you are able to leverage its full potential to achieve exceptional results.