Erik Rossol

I am an innovative and driven online marketing professional with 10+ years expertise in Performance Marketing, Growth Strategy, and Conversion Optimization. With a proven track record of scaling user bases, leads and revenue, I thrive on leveraging data and automation to drive impactful marketing solutions that fuel business growth. What I bring to the table: 🌍 Strategic Growth & Scaling – Crafting growth strategies that align with business goals to drive sustainable revenue increases. 📣 Paid Search, Display, Native & Paid Social Advertising – Expertise in paid acquisition across Google Ads, Meta Ads, TikTok Ads, Taboola, Outbrain, and more. 📈 Conversion Rate Optimization (CRO) – Implementing A/B tests and funnel optimizations to maximize user conversions. 🤖 Marketing Automation & AI Integration – Automating repetitive tasks and deploying AI-driven campaign optimizations. 📊 Data Science & Predictive Modeling – Built and deployed algorithms to predict customer lifetime value, enabling the automation of campaign optimization based on forecasted outcomes. 💬 CRM Expertise – Led the implementation of CRM systems for marketing, focusing on automating customer communication through email, push notifications, and in-app messaging. 📲 Mobile User Acquisition – Specialized experience in growing mobile apps through user acquisition campaigns on platforms like Unity Ads, programmatic advertising, and app store optimization (ASO). 🔣 Data Integration & Dashboarding – Developing integrated data systems and dashboards that provide a 360 view of marketing performance across all channels. 🔗 Cross-Channel Marketing – Expertise in synchronizing paid search, display, mobile, paid social, and native channels for consistent and impactful messaging. 📐 Web & Product Analytics – Setup of tools like Mixpanel, Google Analytics, and Tag Managers to understand user behavior and derive insights. 🎯 Lead Generation & Partnerships – Proven experience in establishing and negotiating partnerships that generate revenue. 🎨 Creative Production & Testing – Hands-on experience with web design, video production, and creating scalable creative strategies for online campaigns. I am passionate about the intersection of marketing, technology, and data. I believe in constantly challenging the status quo, staying curious, and finding new ways to deliver value. Let’s connect and explore how we can create value together.

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  Conversion rate optimisation

  I can review or consult you on Conversion Rate Optimization, share best practices on creating an A/B testing roadmap, tools to use, implementation and conversion hacks. My experience from conducting >500 experiments and testing lead gen funnels for B2C and B2B, and consumer mobile app onboarding flows can be of high value for whatever you plans are.

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  Webflow

  7 years of experience

  Webflow is my go-to tool for website creation. I have created and optimized many Webflow websites in the past 4 years. I usually optimize landing pages, lead funnels, tracking, site speed and cookie consent.

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  Google Ads

  12 years of experience

  I have scaled Google Ads account from zero to >$300k monthly spend multiple times. I have experience in all Google Ads campaign types: paid search, display, app, demand gen, youtube, retargeting.

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  Unbounce

  12 years of experience

  Unbounce is really strong and worth its price if you run ads. I created many landing pages with unbounce, ranging form lead gen pages, digital product pages and so forth. What I love about unbounce pages is their stable load speed for mobile users.