Eric Goeres

I've done branding and digital marketing for some of the world's most respected brands -- Audi, Alfa Romeo, Lamborghini, Timberland, General Electric, Virgin Atlantic, Volvo, Pfizer. I've launched more than my share of digital brands from scratch -- RoadAndTrack.com, TheDrive.com, WomensHealthMag.com, Archer Notebooks. Now, I'm focused on doing what I do best: aligning myself with smart people who need a collaborator, an accountability partner, a trusted advisor and a motivating force to help them be the best they can be.

• 

  Bootstrapping

  One of my signature coaching programs is named, "Open." And in that program, we focus on going from idea to launch. If you're passionate about your idea but need a leadership partner to get your business launched, let's talk. We can cover everything from naming, branding and logo, to financing, to human resources, to product development, to marketing, to logistics and operations.

• 

  Building a team

  I've staffed up digital agencies, newsrooms, sales teams, UX labs, social media departments, content contributor networks and participated in the development of dozens of roles. If you need help scaling up your headcount, defining a role, creating a compelling comp package or or team-building tasks, connect with me now.

• 

  Content marketing

  At Hearst Digital Media, I led the product team that rolled out content marketing ad tech solutions to 26 digital publishing platforms. At Time Inc., we launched entire publications built for ad-supported content marketing. My education in journalism and my 20 years of world-class digital publishing experience permit me to work with you on your content marketing programs.

• 

  Copywriting

  The world isn't all funnel conversion copy -- everything you say about your brand, everywhere, and in every way, is an opportunity to make or break the relationship with your users and customers. Let's look at your overall copy & content strategy.

• 

  Design / UX

  I bring 20+ years of UX/UI/IA experience to the table. I've worked as creative director for many branding and identity projects, directed design and usability teams on site and app designs, conducted UX labs, usability studies and focus groups. And, I've got an eye for it. Show me your designs, and I'll nudge you here and there in ways that will make a major impact.

• 

  Idea validation

  Maybe you're just not 100% on your idea yet. Maybe you're just 99% -- or even just 20%. Great ideas don't always arrive complete -- like anything else, they can require some work to make them "just right." Let's have that conversation now.

• 

  Mindset coaching

  Overcoming blockers, self-doubt and worry is on everyone's to-do list, but nobody ever does it. Let me work with you to contain these counter-productive saboteurs -- not with psychobabble or self-help strategies. We'll conquer the doubt with actual, measurable, reinforceable and repeatable business successes.

• 

  No-code

  Let's back away from the nuts and bolts and talk bigger picture. What's going on with your business? Where is it headed? What's not working? What is? Where do yo want to be a year from now? It's very easy to get caught up in the details and forget the big picture. Let's look at that.

• 

  Personal branding

  I have worked with many individuals to help them explain their place in the world -- in a compelling way, in a memorable way. It is storytelling with a purpose -- to change people's perceptions of you.

• 

  Adobe Analytics

  19 years of experience

  Have been using Adobe Analytics (Coremetrics, anyone?) for quite a long time to measure audience size and activity on our digital publishing platforms at Hearst, Time and Rodale.

• 

  Chartbeat

  18 years of experience

  Highly proficient. My experience is using this platform to measure audience engagement and make decisions to improve our product-market fit. This company was founded in New York City and I have known the founders personally for years.

• 

  ConstantContact

  12 years of experience

  I have used Constant Contact at a professional level for many years on behalf of content publication and email marketing for my publication's advertisers.

• 

  CrazyEgg

  19 years of experience

  Aww, CrazyEgg. I cannot tell you how many times I've used CrazyEggs heat maps to march into someone's office and tell them why they're wrong about something. Fun times. But, I have also used CrazyEgg's findings to make many of my products much, much better.

• 

  Google Analytics

  19 years of experience

  I have used GA on just about every digital publishing project I've been on since the early days. I definitely enjoy mining the data for consumer opportunities and idea validation.

• 

  Google Webmaster Tools

  18 years of experience

  Certainly the first stop for SEO, and my experience on it goes very far back. I've launched numerous content sites and portals for major publishers, and believe me, getting the SEO right from the beginning (esp. in year one) is critical.

• 

  JIRA

  20 years of experience

  Hey, all those bugs aren't going to fix themselves! I've been using JIRA for way too long to be proud of, guiding my team's projects build outs, launches and post-launches. I believe my experience with JIRA goes all the way back to when it was called Bugzilla ... but I could be confusing two systems. I'll have to check!

• 

  Mailchimp

  17 years of experience

  Have done plenty of email programs over the years and am professional-grade on all aspects of newsletter publishing and marketing. Have managed multiple email publication groups with total subscribers on the order of 50+ million addresses.

• 

  Unbounce

  12 years of experience

  We used Unbounce pretty extensively at Time Inc. on our magazine subscription conversion funnels, many times as the basis for A/B tests on marketing copy and offers.

• 

  Wordpress

  20 years of experience

  Have lead many, many teams on many, many Wordpress build outs. I've done small sites for clients where Wordpress being "free" is super important, and I have also led teams that rolled out an instance of Wordpress MU to 20+ publications serving 500 million UVs/month.

• 

  Digital Media

  Eric Goeres coaches business owners on achieving peace of mind through revenue and profitability. His company is building a group of holistic support services for business owners. Before today, he was a digital media executive, publisher and six-time entrepreneur. He was brand leadership at Men’s Health, Esquire, Organic Style, Women’s Health, Entertainment Weekly, Road & Track. And, led advertising work for Audi, Volvo, Bose, Virgin Atlantic, GE, Coca-Cola.

• 

  Creative Agency

  Decades of experience in content marketing, product development, visual identity, design, and branding studios. Have worked on many national and independent brands.