I bring 20+ years of UX/UI/IA experience to the table. I've worked as creative director for many branding and identity projects, directed design and usability teams on site and app designs, conducted UX labs, usability studies and focus groups. And, I've got an eye for it. Show me your designs, and I'll nudge you here and there in ways that will make a major impact.
Maybe you're just not 100% on your idea yet. Maybe you're just 99% -- or even just 20%. Great ideas don't always arrive complete -- like anything else, they can require some work to make them "just right." Let's have that conversation now.
I've staffed up digital agencies, newsrooms, sales teams, UX labs, social media departments, content contributor networks and participated in the development of dozens of roles. If you need help scaling up your headcount, defining a role, creating a compelling comp package or or team-building tasks, connect with me now.
The world isn't all funnel conversion copy -- everything you say about your brand, everywhere, and in every way, is an opportunity to make or break the relationship with your users and customers. Let's look at your overall copy & content strategy.
Let's back away from the nuts and bolts and talk bigger picture. What's going on with your business? Where is it headed? What's not working? What is? Where do yo want to be a year from now? It's very easy to get caught up in the details and forget the big picture. Let's look at that.
At Hearst Digital Media, I led the product team that rolled out content marketing ad tech solutions to 26 digital publishing platforms. At Time Inc., we launched entire publications built for ad-supported content marketing. My education in journalism and my 20 years of world-class digital publishing experience permit me to work with you on your content marketing programs.
One of my signature coaching programs is named, "Open." And in that program, we focus on going from idea to launch. If you're passionate about your idea but need a leadership partner to get your business launched, let's talk. We can cover everything from naming, branding and logo, to financing, to human resources, to product development, to marketing, to logistics and operations.
Overcoming blockers, self-doubt and worry is on everyone's to-do list, but nobody ever does it. Let me work with you to contain these counter-productive saboteurs -- not with psychobabble or self-help strategies. We'll conquer the doubt with actual, measurable, reinforceable and repeatable business successes.
Certainly the first stop for SEO, and my experience on it goes very far back. I've launched numerous content sites and portals for major publishers, and believe me, getting the SEO right from the beginning (esp. in year one) is critical.
Have been using Adobe Analytics (Coremetrics, anyone?) for quite a long time to measure audience size and activity on our digital publishing platforms at Hearst, Time and Rodale.
We used Unbounce pretty extensively at Time Inc. on our magazine subscription conversion funnels, many times as the basis for A/B tests on marketing copy and offers.
Hey, all those bugs aren't going to fix themselves! I've been using JIRA for way too long to be proud of, guiding my team's projects build outs, launches and post-launches. I believe my experience with JIRA goes all the way back to when it was called Bugzilla ... but I could be confusing two systems. I'll have to check!
Have lead many, many teams on many, many Wordpress build outs. I've done small sites for clients where Wordpress being "free" is super important, and I have also led teams that rolled out an instance of Wordpress MU to 20+ publications serving 500 million UVs/month.
Aww, CrazyEgg. I cannot tell you how many times I've used CrazyEggs heat maps to march into someone's office and tell them why they're wrong about something. Fun times. But, I have also used CrazyEgg's findings to make many of my products much, much better.
I have used GA on just about every digital publishing project I've been on since the early days. I definitely enjoy mining the data for consumer opportunities and idea validation.
I have used Constant Contact at a professional level for many years on behalf of content publication and email marketing for my publication's advertisers.
Have done plenty of email programs over the years and am professional-grade on all aspects of newsletter publishing and marketing. Have managed multiple email publication groups with total subscribers on the order of 50+ million addresses.
Highly proficient. My experience is using this platform to measure audience engagement and make decisions to improve our product-market fit. This company was founded in New York City and I have known the founders personally for years.
What happens when you take all of your digital marketing savvy and apply it to a product largely unchanged since the beginning of the universe? Lots of good things. We literally made ice at this company, and then inserted it into the global supply chain as a critically important component of the importing of fresh fish from South America and its distribution across the United States via air freight. How much ice? About a hundred thousand pounds a day. Importantly, this gig was a 2-year turnaround project, and in two years, we 8X'd revenues and sold the company for a major win. Our efforts were a feature story in Monocle Magazine's Issue #1 of The Entrepreneurs.
I ran the automotive division of this major digital publishing network. This portfolio of brands included Motor1.com, with newsrooms in 35 countries publishing in 28 languages. For those who prefer two wheels, we had a brand for that as well: RideApart.com. We also had a vibrant VC operation, incubated a number of startups and led a number of company acquisitions and sales.
One day, the executives at the largest magazine publisher in the world (Time Inc.), suddenly realized that they had no automotive publications in the company. They hired me to make one. The Drive launched in the summer of 2015 and when I handed it off to the current management team, it was doing 3.5 million UVS a month and $6 million in direct-sold advertising.
In addition to founding The Drive, I also was an avid content creator, writing car reviews, auto industry news, opinion pieces and lengthy essays about travel, tourism and hospitality. I also created a lot of written content and plenty of video series' on behalf of our advertisers -- Chevy, Volvo, Alfa Romeo, Jaguar, GEICO, Ebay and plenty of others.
I formalized and evangelized a process of innovation born out of contemporary business models and development processes, including application of Agile and Lean methodologies. I directed key product and business initiatives driven by emerging opportunities in media consumption, technology and partnerships. I formulated the brand response to the actions of the competitive set and the changing world and commanded research and development in mobile product, social media, editorial strategy, content marketing, editorial advertising product, and publishing platforms and tools. The lessons proven out at Entertainment Weekly were routinely assimilated back to the parent company, Time Inc., for implementation at its other publications.
Thirsty to innovate in product design, monetization and social integration in the mobile application online dating space, I helped fund this New York startup and joined the team as advisor to all aspects of product, marketing and operations.
I managed all aspects of the digital publishing operations for brands including Esquire, Popular Mechanics and Road & Track magazines. I also spearheaded Hearst Magazine's digital product development team for content marketing and native advertising.
I taught numerous classes on digital content creation and UX/IA at New York University's MS in Publishing program.
I led a department charged with growing the digital businesses of Men’s Health and Women’s Health through incremental efforts, including brand extensions, new product development, social media, feature editorial, satellite websites, advertising products, video development, mobile web products and digital magazine editions.
I host "WikiReadia, the Podcast the Reads Wikipedia." Launched in 2020, WikiReadia does deep dives into the most fascinating pages on Wikipedia.
I was an initial investor in the Royal Palms Shuffleboard Club, a 15,000-square foot bar/lounge in Brooklyn, NY that offers competitive shuffleboard in a funky environment.
Business development advisor to this Santa Fe, New Mexico art gallery.
Thank you for the advice and recommendations.
First mentor that I had a session with where he wants to add more value than you are expecting. Eric has a tremendous expertise in PR and brand building platforms.
5 stars! Thank you!
Great chat with Eric on our brand & community. With little information he was able to uplevel the insight in how to create a community from scratch
Eric is a very experienced branding professional. He challenged us in our brand core and helped us improve it!
It was great to speak with Eric about content and the various ways to generate ideas. He was generous with his time and advice. Thanks Eric
A lot of branding experience and energy to share - I loved this session. A keen eye for design and some great suggestions.
Eric is such an awesome dude! Immediately grasped the value proposition of my startup and brainstormed potential solutions with me! Great chat around branding, community, SEO, launch strategy, and more! He has even asked his buddies about my naming issue before the call to get extra perspective from more people. I mean how dope is that! Really good call!
Great chat with Eric. Came away with some useful advice on managing designers and looking forward to chatting again once our site is designed. Thanks again!
Eric was very patient. He took the time to review all my pages, looking to find areas for improvement. In the end, he gave an expert review of my site's copywriting (which I really appreciate) and was open to help me even further in the future. Thank you, Eric.
Eric not only provided a few channels to use on my channel plan, but also insightful US ideas that I'll be adding to my plan!
Eric did a great job understanding my situation and helping me figure out valuable next steps to get my business growing.
Eric had a great perspective from the US market which I lacked, and gave me a few ideas I hadn't really thought of on the channel strategy.