Fractional CMO and growth marketer helping small and medium-sized companies in the B2B space
B2B
Eric Dickmann
Fractional CMO / Growth Marketer
Orlando, FL, United States (-05:00 UTC) Englishfrom Orlando, FL, United States
Usually responds in 1 day
Free
Price per hour
Not available
Time Blocks Available
4.98
33 reviews / 40 sessions
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Next availability
Not available in the next 30 days
Eric was a pleasure to talk to. Knowledgeable, thoughtful and well in tune with the growth marketing and Fractional CMO landscape. I have lots to think about after our conversation, and I will be looking to connect with Eric again in the future. Thanks, Eric, for your time.
Justin DeMarchi
Bio
As a fractional CMO and growth marketer with over 30 years of experience, I have helped companies from Fortune 100 to small and midsized businesses develop marketing strategies and build revenue engines for growth. I have worked with B2B businesses in various industries, including financial services, fintech, SaaS, technology, application software, property management, commercial A/V, and more. As part of these marketing engagements, I have worked on branding and messaging to create compelling value propositions and strong competitive differentiation. I have worked to launch new products and generate awareness for new businesses successfully. I aim to maximize the marketing programs' effectiveness in each engagement while using the most effective tactics to generate measurable results.
Expertise
Content marketing
Content marketing is a critical element supporting prospects as they learn about your product and move towards a purchase. In working with companies with long and complex sales cycles, I've helped develop content marketing plans to support the education of prospects at the different stages of their buyer's journey.
Go to market strategy
Marketing is complex and expensive. Without a well-designed go-to-market strategy, it's easy for your messages to get lost in the noise. I work with companies to help validate their thinking and design strategies that cut through that noise to reach a target audience.
Growth marketing
The main goal of marketing is to create awareness and interest, then generate leads that convert. Growth marketing is an approach that uses the entire marketing toolkit to attract, engage, and retain customers by trying new messages and experimenting with different tactics and channels. The goal is to find what approaches work best and building on them to accelerate growth.
Toolkit
Hubspot
5 years of experienceI use HubSpot in my own business and have implemented it for both my clients and in previous corporate roles. It's a fantastic platform and I'm a big believer in the importance of having a well-implemented CRM system.
Industries
FinTech
My career started working for a bank and progressed into various roles at other banks and technology companies that served the Financial Services and FinTech industries. This included global marketing responsibilities at Oracle for retail banking, healthcare payers, revenue management and billing, and the underlying tech used by FinTech startups to build their platforms.
Marketing
I have spent most of my 30+ year career supporting large and small companies in the B2B space. This includes companies with large, complex sales cycles and those that sell products directly on their websites.
SaaS
As a fractional CMO, I have worked with numerous SaaS businesses. During my corporate career, I managed a marketing team at an IT service management company to rebuild its marketing strategy. This new strategy resulted in a 620% increase in organic web traffic, a significant decrease in lead acquisition spend, and the company’s first-time ranking in The Forrester Wave Report: Enterprise Service Management.
Experience
Managed a marketing team and rebuilt a marketing strategy to raise brand awareness and generate qualified leads in the highly competitive IT services management space.
SaaS
Managed product design and global marketing for the retail banking product line.
SaaSB2BMarTech