Member of executive team leading global marketing strategy and owning PLG business for a hypergrowth SaaS AI. Built and led a high-performing distributed marketing organization, driving 100+% YoY SLG & PLG ARR growth, with marketing sourcing 65%+ of new enterprise revenue. • Exceeded all quarterly SLG & PLG revenue KPIs, averaging 140% against target • Built scalable SLG growth engine , increasing MQLs 312% with marketing being the largest contributor of closed won, generating 45% of new B2B revenue • Scaled PLG motion across acquisition, retention, and lifecycle marketing, increasing revenue by 230%, active users by 385%, LTV by 71%, and user retention by 127% • Led cross-functional GTM and brand strategy for AI detection offering, driving coverage in the NY Times, major enterprise adoption & over 500K daily uses by month 4 • Developed and executed PR strategy to strengthen market authority and thought leadership, securing placement in Gartner Research Reports and features in Axios, Fox News & Bloomberg TV • Led a full-scale brand transformation to reposition company as an AI innovator and thought leader, redefining brand strategy, positioning, and visual identity
Eric Bogard
3x Marketing Leader | SaaS GTM & Growth Architect | Scaling Demand, Pipeline & Revenue 🚀
Bio
Hi there, thanks for taking a look! I’m a 3x marketing leader with deep experience scaling B2B SaaS brands through both product-led and sales-led growth. From GTM strategy and positioning to full-funnel optimization and team leadership, I’ve helped drive major revenue acceleration—including 8.5x ARR growth at my most recent role. And I have a deep passion for mentorship and lifelong learning. Whether you're refining your GTM or positioning strategy, new to marketing, navigating your next career move, or just want to bounce around ideas, I’m here to help. Let’s connect. https://www.linkedin.com/in/ericbogard/
Expertise
Conversion rate optimisation
In my opinion, CRO is one of the most underutilized aspects of any successful marketing program! But it doesn't have to be that way. Most recently, via an ongoing cadence of CRO, I drove a 230% increase in revenue, a 385% growth in the paying user-base, and a 71% increase in LTV for a PLG offering.
Email marketing
Deep experience and expertise in all facets of email marketing + lifecycle marketing including automation, personalization and more, across the most popular ESPs.
Go to market strategy
I have led GTM strategies for multiple disruptive products, driving ABM-based adoption by key target accounts and coverage in tier 1 publications including The New York Times.
Pricing strategy
A passion of mine! I've developed and launched new pricing models and packaging strategies, increasing purchase conversion by 55% and driving 81% of purchases to the highest-tier bundled offering
Public relations
In this every changing media landscape, I have over 20 years of PR experience, most recently securing top-tier placements including Gartner Research Reports and features in Axios, Fox News, Bloomberg TV & TechCrunch, driving brand authority and lead generation.
SEO
SEO and AIO changes by the day, and staying in the know is more critical than ever. I've been featured in an SEMRush case study for generating an 800% increase in year-over-year organic traffic. https://www.youtube.com/watch?app=desktop&v=j4CvSCDLEAw
Toolkit
Hubspot
12 years of experienceHave extensive experience leveraging HubSpot to empower marketing automation, lead routing and scoring, data visualization, CRM capabilities, and more.
Experience
Member of executive leadership team overseeing the management & execution of all growth, product marketing, branding & corporate communications for a B2B2C and B2C SaaS with 17.5 MM active users. • Led cross-functional team to achieve 300%+ YoY flagship product growth through data-driven, multi-channel strategies that maximized acquisition, retention, and revenue expansion • Established GTM strategy for new gamified ad product, achieving a 35.3:1 ROI and adoption from major enterprises including NBA, UFC, and ESPN • Spearheaded comprehensive rebrand including development of new personas, brand positioning and voice, visual identity, and communication strategy, increasing brand awareness 2x • Led internal committees to establish and operationalize three-year enterprise roadmap across the organization, launching a new matrix-based structure to streamline operations • Led enterprise PR strategy, winning Digiday and Inc. Best Workplace awards, Digiday Publishing Award, and earning placements in The New York Times, Washington Post, & Inc. (June 2016 cover feature)