PPC Lead @ Vistaprint
I’m a Paid Search Lead with over 6 years of in-house experience at VistaPrint and MoneySuperMarket Group, managing large, performance-driven Google Ads programmes across multiple markets and multi-million budgets. My core expertise is in Search, Shopping, Performance Max, and Demand Gen, including automation strategy, incrementality testing, bidding frameworks, and balancing growth with profitability. I’ve led large-scale migrations to Performance Max, managed cross-market strategy across 15 markets, and worked closely with senior stakeholders to align performance with commercial objectives. Alongside enterprise experience, I’m also building my own e-commerce brand. Through this, I’ve launched ad accounts from scratch and gained hands-on experience running Meta and TikTok paid social campaigns. Managing my own budget has sharpened my understanding of CAC pressure, creative testing, and full-funnel acquisition beyond search. This combination allows me to support: • Early-stage founders launching ads for the first time • E-commerce brands scaling Shopping and Performance Max • Marketing leads managing larger budgets • Teams navigating automation and attribution challenges • Businesses looking to align performance with profitability My approach is practical and commercially grounded. I focus on identifying the few changes that will make the biggest impact, rather than overcomplicating strategy. Whether you’re spending £1k or £1M per month, I aim to bring clarity, structure, and confidence to your performance marketing decisions.
Alongside enterprise experience, I’ve built my own e-commerce brand from scratch. This has meant launching ad accounts with limited budgets, managing CAC carefully, testing creative rapidly, and prioritising spend where it drives real returns. Bootstrapping has sharpened my ability to focus on what truly moves revenue rather than vanity metrics.
I approach growth through a commercial lens, balancing acquisition scale with profitability and long-term value. In-house, I’ve managed multi-market paid acquisition across Search, Shopping and Performance Max, focusing on incrementality, experimentation and new customer growth. Through building my own brand, I’ve gained hands-on experience across Meta, TikTok and full-funnel performance.
I build and scale PPC strategies across Search, Shopping and Performance Max, managing multi-million budgets across multiple markets. My focus is on strong account structure, smart automation, incrementality testing and balancing growth with profitability. I’ve worked in large in-house teams and launched accounts from scratch, adapting strategy to both enterprise and early-stage businesses.
6+ years hands-on experience managing Google Ads across Search, Shopping, Performance Max and Demand Gen. I’ve led multi-market, multi-million budget strategies, overseen migrations to Performance Max, built testing frameworks, managed smart bidding strategies, and conducted incrementality studies to improve commercial performance and new customer growth.
Experienced in managing Microsoft Ads across Search and Shopping, optimising campaigns to complement broader Google strategy. I’ve handled budget allocation, bidding strategy alignment, audience targeting and performance testing, ensuring incremental reach and profitable growth alongside primary paid search channels
Hands-on experience running Meta Ads since 2025 through building my own e-commerce brand. I’ve managed campaign setup, creative testing, audience targeting, budget allocation and performance optimisation focused on customer acquisition and CAC control. This has given me practical experience scaling paid social with limited budgets and a strong focus on profitability.
I lead paid Shopping and Performance Max strategy across 15 EU markets, managing multi-million-euro budgets and a regional team of two specialists. My role spans full-funnel strategy, automation, incrementality testing and stakeholder alignment. I’ve overseen a large-scale migration from Standard Shopping to Performance Max and drive new customer growth while balancing ROAS and profit targets.
Managed high-spend paid search activity across MoneySuperMarket, MoneySavingExpert and Quidco, covering Search and Performance Max. Owned strategy, budget allocation and performance delivery against revenue and profitability targets. Worked closely with senior stakeholders, analytics and product teams, and led structured testing across bidding, creative and landing pages to drive continuous growth.