With a big passion for helping businesses grow, I have been freelancing and consulting with companies all over the world.
E-CommerceDigital AgenciesSaaSB2BB2C
Enrique
Marketing & Growth Strategist
Halifax, Canada (-04:00 UTC) English, Spanishfrom Bogota, Colombia
Usually responds in 2 days
Free
Price per hour
30 min
Time Blocks Available
5.00
25 reviews / 34 sessions
Thu
05
Next availability
Bio
I leverage quantitative and qualitative data to develop integrated marketing strategies that connect brands to their consumer needs. While many marketers will focus on your follower count, likes, impressions or sessions I focus on what matters most to you - your business objectives. Buzz-words aside: I use data to help you define and understand your customers better, to develop and oversee marketing strategies to help you accomplish your business objectives.
Expertise
Content marketing
In this day an age content it not recommended – it is necessary. Customers don't wait for you to educate them on your solution, they take the initiate and learn in their own terms even before becoming a lead. The most important thing to consider when doing content marketing is your potential customer – you need to truly understand them to be able to be relevant. I specialize in using quantitative and qualitative data to understand consumers, and can help you do the same.
PPC strategies
Digital Advertising is one of the most efficient and immediate ways of driving qualified traffic to your website – I specialize in running and optimizing campaigns and landing pages to help you get the most out of them. I look at things with two very different lenses. The first one is a strategic one – a high level view to understand where you are going and how you plan on getting there. The second one is tactical – zoom into the nitty gritty data to maximize your efforts.
Toolkit
Facebook
11 years of experienceWith FB ads you can easily set up a basic campaign, but if you want best results you should be getting micro targeted – understand your audiences better and what message (value proposition) resonates better with them.
Google Analytics
12 years of experienceYour website is the gateway to your business being successful online. If you don't know how it is performing or how to improve it you might be doomed. I am in this tool on a daily basis improving and optimizing businesses.
Google Data Studio
11 years of experienceToo much data can be confusing and overwhelming – Which is why outputting the right data into a dashboard can save you some stress (and drive better business decisions)
Industries
Marketing
Currently, I'm the CMO at Pexels, where I am building the marketing, product, data, and monetization teams and processes. Since joining Pexels in 2019, we've: 🚀 Passed 40 million website visits per month 🔎 4+ million searches per day 📸 10X our free library to over 4 million photos and videos 👨💻 Helped millions of creative people bring their stories to life — from small businesses to nonprofits, marketers to designers
Experience
After a successful acquisition by Canva, I joined Pexels to accelerate and guide their growth. With an already successful product, I began to work in systems and processes to structure the growth process and begin ideation and experimentation.
OtherAs Director of Growth, I had a cross-functional role, where I work closely and lead marketing, sales, customer service department and the product team. Gathering quantitative and qualitative data for customer discovery were key to identify gaps and opportunities for growth. With these findings and multiple experiments, we were able to double the number of registered users and increase the percentage of them that would become active.
B2BB2C• Leading the integration process between data and strategy to connect brands to their consumer needs • Ensuring proper measurement to enable ongoing optimization and improvement. • Uncover actionable insights to understand audience’s interests and online behaviors based on quantitative and qualitative data. • Managing and supporting digital analyst team
E-CommerceDigital AgenciesB2BB2CAs a digital strategist I use quantitative and qualitative data to uncover actionable insights to understand our audience’s interests and online behaviors. Leveraging that data, I develop integrated marketing strategies that connect digital, social, mobile, email, as well as traditional efforts. The process can be different with any project but commonly starts by understanding their business, developing customer personas, and doing a GAP analysis. With that we can identifying unmet needs, goals, opportunities and challenges that can be solved or improved upon.
E-CommerceDigital AgenciesB2BB2C