At Say, I was responsible for all content created. I strategized and wrote blogs, email campaigns, social campaigns, micro-copy for the website and customer portal, and more.
B2C
Emma Kessinger
SVP of Accounts at Relevance
Columbia, United States (-06:00 UTC) Englishfrom St. Louis, United States
Usually responds in 11 hour
$49 / hour
Price per hour
15 min30 min
Time Blocks Available
5.00
10 reviews / 16 sessions
Thu
19
Next availability
Bio
With experience in both agencies and in-house marketing teams, my expertise includes growth and inbound marketing. My favorite areas include digital PR, on-page and off-page SEO strategies, and on-site content. I currently work at Relevance, a growth marketing agency. I manage the team of growth strategists who are creating and implementing growth strategy plans. I love meeting new people and learning about new companies/industries, so please reach out!
Expertise
Building a team
I run the team of growth strategists at our agency, and can talk about how I choose team members, how to handle touch situations, and management tactics.
Content marketing
I can mentor about how to create holistic content marketing strategy that utilizes a multi-channel approach. This includes topics around blogs, email marketing, landing pages, gated content, social media, etc.
Copywriting
I was responsible for writing all content on an in-house marketing team. That included blogs, social, micro-copy for the website and our customer portal, email campaigns, customer promotions, etc.
Growth marketing
Growth marketing can entail a lot of different aspects, and I can talk to how to use a multi-channel approach to achieve company growth. Depending on goals, I can talk to what aspects to pull in to see success.
Public relations
I focus more on the digital side of PR, and can talk about getting earned media, how to maximize that media, and how to build thought leadership. I can also talk to how to figure out what area of your business to build authority around.
SEO
SEO can encompass a variety of different aspects, and I can talk to how they can all work together to achieve success based on your goals. That can include both on-page and off-page strategies.
Toolkit
Semrush
8 years of experienceI use SEMRush as one of the main tools to do keyword research, competitor research, and to track both campaign and keyword performance. I have a solid understanding of how to walk around the tool and utilize it for SEO purposes.
Industries
Digital Marketing
I have years of experience in numerous roles of creating and executing digital marketing strategies and campaigns. These campaigns include everything from email, social, SEO, digital PR, onsite and offsite content strategies.
Consumer
I was on an in-house marketing team for a car insurance company that focused primarily on digital marketing tactics for customer acquisition. I was responsible for strategy and content creation.
Software
I've worked with numerous SaaS companies on finding the best SEO/content strategies to help promote their brand and show up in search rankings where important.
E-Commerce
I've worked with numerous E-Commerce companies on finding the best SEO/content strategies to help promote their brand and show up in search rankings where important.
Public Relations
I've worked with a number of companies on creating and executing on digital PR campaigns meant to help build brand awareness. These campaigns secure mentions at online publications to build credibility for clients.
FinTech
I've worked with numerous FinTech companies on finding the best SEO/content strategies to help promote their brand and show up in search rankings where important.
Experience
I started out as a content strategist at the agency. In that role I created thought leadership strategies for clients in a range of different industries. I moved into an account strategist role in which I managed client relationships and the strategy from a high level, ensuring we hit monthly budgets and deliverables.
Digital AgenciesHere I was a one-person marketing team for a non-profit. I was responsible for utilizing the website to gain new members for the organization. I started and ran a blog, started and ran social accounts, designed a bi-monthly magazine, did traditional PR outreach. and was responsible for all communications.
Other
My best written content
- https://www.relevance.com/7-most-important-aspects-to-a-growth-marketing-strategy/
- https://www.relevance.com/3-ways-to-gather-source-content-data-for-your-digital-pr/
- https://www.relevance.com/7-types-of-source-content-for-digital-pr-outreach/
- https://www.relevance.com/why-you-need-linkable-content-to-get-earned-media/