Head of Marketing
I specialize especially in: - content marketing & SEO, - content strategy - content operations (building content teams, hiring, setting up processes and systems, content & SEO toolstack, link building processes, monitoring content performance etc.) - building performance marketing teams & marketing ops. I've worked with/co-founded a bunch of SaaS companies ranging from a location-business-consumer app in China, through an email marketing tool in Sweden, a social media scheduler in Poland/UK and most recently working at a high-growth B2B SaaS product growth platform. I've seen companies go from 0 to 1.5 million ARR in less than 2 years. If you're a boostrapped early-stage SaaS < $ 1 m ARR and want to discuss how to invest your limited resources to get the best ROI from your marketing efforts, or - if you're in the growth stage and want to talk about the organization and recruitment for your marketing team + scaling processes - I'm happy to help!
If you want to build a performance marketing team on a budget and are wondering about its organization - I'm here to help. I can help you with the prioritization and organizational chart for your content/marketing team.
I've worked in B2B SaaS Content marketing for well over 5 years. I can help you with content strategy, keyword research and tools, outline building, content processes, backlink building, scaling your content ops and building your team.
I can help you come up with a link-building strategy to bolster your SEO efforts and improve your visibility. I can help you decide which content to build links to, what on-page optimizations are required before launching a link building campaign, how to do outreach and what backlink building tactics you should choose.
I'm a big fan of Ahrefs and use it extensively for keyword research, competitive gap analysis, rank tracking, performance tracking and backlink building opportunities. I can help you leverage Ahrefs for your content strategy.
I've used Drip extensively for various purposes (campaigns, automation, trigger links, segmentation, broadcasts, forms) for well over a year now. I can help you use it more efficiently with e.g. Zapier + Poptin.
Emilia is Head of Marketing at Userpilot, a product growth platform helping product teams deliver personalized in-app experiences to increase growth metrics at every stage of the user journey. She comes from content marketing background, loves experimenting with content and SEO, and building content and outbound ops for her growing marketing team. She scaled the companies content ops from 4 to around 100 blog posts per month and counting.
Emilia is Head of Marketing at Userpilot, a product growth platform helping product teams deliver personalized in-app experiences to increase growth metrics at every stage of the user journey. She comes from content marketing background, loves experimenting with content and SEO, and building content and outbound ops for her growing marketing team. She scaled the companies content ops from 4 to around 100 blog posts per month and counting.
I started as a general marketing manager with Userpilot at the beginning 2020, gradually progressing to a more strategic role and finally taking over the department. I am focusing on our main growth channel - content marketing - plus building a performance marketing team.
I started working with Postfity as a late co-founder and Marketing Manager from the beginning of 2019, moving on to an advisory role as my commitments with Userpilot increased.