Elliot Volkman

I'm an experienced brand builder focused on developing awareness and growing organic pipeline for rapidly growing companies. My skill set was crafted from my work as a journalist and has only been enhanced with my experience in data analysis, communications, growth strategies, and leading teams. Over the years, I've developed a wide set of leadership skills that focus on digital transformation, and I have worked with businesses ranging from enterprise-level organizations to funded startups. I now work with the one of the most badass global threat intel teams on the planet, but most recently worked at Drata, the fastest-growing risk and compliance technology solution provider (SaaS company). At Drata, I led an amazing team of creative and strategic thinkers who fueled much of our marketing organization's capabilities in an integrated motion that ranges from messaging, brand awareness, campaigns and programs, content, podcasts, webinars, and our annual conference. In the past seven years I've worked for several cybersecurity companies ranging from SOAR and TIP providers to a specialized MSP and ZTNA VPN replacement. Before moving to Charleston, I supported several DC-based startups as both a strategist and the key point executing on the strategy or leading teams. Among some of my work were the likes of Modev, the largest community of mobile-focused technologists. During my time with Modev I organized events for Google, Amazon, Capital One, and others, and focused on bringing the right people together around specific goals and our client's metrics. Before Modev, I worked for government contractors supporting the FAA, and my own digital-focused non-profit, Digital District. When not working, I spend a great deal of my time training for ultra marathons, triathlons, and my podcast Adopting Zero Trust.

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  Content marketing

  Content is more than words on a screen. As a journalist turned marketer, I help brands build stories that allow them to differentiate and build market presence, leading to inbound pipeline opportunities.

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  Growth marketing

  Not all growth-related activities need to be fueled by huge ad budges, but they do need to generate the right attention and traffic. Let's chat through mechanisms that engage your ideal audience.

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  Idea validation

  By trade, I am a brand builder. Much of the work I've done over the past two decades results in organic growth that is all wrapped under the umbrella of building brands that become market leaders. If you want to chat through and refine your idea, let's chat.

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  Marketing automation

  Automation can turn a one-person marketing team into an efficient machine running at 4x. Whether it's Marketo, Pardot, Hubspot, or something more rudimentary, I can walk you through making the most of your tech stack.

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  Product marketing

  Still focused on features and competitors? Product marketing is about building a wholistic strategy on top of the needs of your customers and future customers.

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  Hubspot

  16 years of experience

  From implementation to automation, I've built entire marketing stacks around Hubspot. If you have questions about automation or best practices, I can support.

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  Salesforce

  16 years of experience

  I am a former or retired Salesforce Admin, but can still walk teams through making the most out of platform without it becoming a distraction. It all starts with a strategy.

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  Wordpress

  19 years of experience

  WordPress powers millions of websites, and over the past two decades I've built my fair share for startups and agencies. What it lacks in security, it offers twice as much flexibility.

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  Creative Agency

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  Retail Technology

  I'll update this later. I'll update this later. I'll update this later. I'll update this later. I'll update this later. I'll update this later. I'll update this later.

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  Cyber Security

  With nearly a decade in InfoSec, I build teams that craft the way the world sees brands. From strategic projects, growth marketing, and brand awareness, I lead companies towards differentiated success.

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  Cyber Security

  I've worked in cybersecurity for about a decade on the vendor side and as a journalist. These are highly technical roles that require a significant understanding of the industry, technology, processes, and personas involved. I also produce a related podcast, Adopting Zero Trust.