One Upper is an On-demand Fractional Product Marketing Manager
Elena Vargas
Prev Growth Marketing Lead @Madkudu—an HG Insights Company | 0 to 1 Growth Marketing tactics | 2x Founder
Mexico City, Mexico (-06:00 UTC) English, Spanishfrom Mexico City, Mexico
Usually responds in 3 days
Free
Price per hour
30 min
Time Blocks Available
5.00
12 reviews / 17 sessions
Fri
30
Next availability
Bio
Hey👋 I'm Elena, a fractional Growth Marketing Lead and former founder, with +9 years of experience building startups and teams, and running go-to-market strategies. I've built and managed small teams across borders & driven results in Marketplaces, SaaS, and in the Tourism industry. My true specialization lies in helping Startups grow from 0 to 1, focusing on product marketing, product onboarding, and Growth.
Expertise
Conversion rate optimisation
Improving your website's conversion rate through optimization should prioritize customer research and discovery. It's key to have focused conversations with your audience, use surveys, and research your industry to understand their needs and pain points. This helps in crafting a tailored strategy that can lead to better engagement, loyalty, and advocacy from them.
Copywriting
I will help you craft copy or come up with a methodology that captures your audience's attention, resonates with their needs, and converts them into loyal customers. Through research, strategic writing, and testing, I'll help define your brand voice and create compelling messaging using the language of your customers.
Email marketing
I have more than 6 years of experience running email campaigns and running a whole startup as a newsletter, Enygmato. If you need some guidance on how to launch this channel with a lean and strategic approach I would be happy to help you out.
Go to market strategy
For the last 8 years, I've helped bring various products to market, focused on driving user awareness, benefits for the customers, acquisition, and retention. I can help you build a Go-to-Market strategy with a lean framework for startups, focused on narrative, brand differentiation, product marketing, and customer research.
Growth marketing
I will audit your current growth marketing strategy and help you find what acquisition channels are best to focus on and those with the potential to invest in the future.
Idea validation
I love launching startups, and projects continually, and this part is the one that I cherish the most, and personally the most exciting (and the most cliché👀), talking to customers. I can help you out by creating a framework to talk to your customers or future customers, research the industry, and improve your chances of launching something people want.
Remote work
I've worked remotely since I launched my first startup 8 years ago, making it my way of working. If you need to help grow your team and need some frameworks and rituals to improve your chances of having a successful remote Startup hit me up.
Toolkit
Facebook
12 years of experienceThe first tool I tried in "Performance Marketing", the one I have more experience with. With a focus on iteration in copy and media to reduce CACs to push growth. If you need some help on strategy or you are launching this channel I would love to help!
Hubspot
7 years of experienceI've been using Hubspot for 3 years now and it's a fantastic tool for startups. It's got everything you need, from CRM to email campaigns, website chat, automation, and more. I've set up the platform, implemented the CRM, and created email automation programs with ease. Plus, it integrates with all the tools
Intercom
6 years of experienceI've loved working with Intercom, it's an amazing product for startups that goes from customer support to customer acquisition and automation. It has a similar startup deal (100% off 1st. year) to what HubSpot does, so it's great for startups.
Mailchimp
12 years of experienceI have used Mailchimp for most of my projects as they have the best freemium tier for email marketing. Their platform could be better but it's solid overall. I have experience creating automation & segmenting audiences. I have helped some businesses integrate the tool into their Martech.
Zapier
10 years of experienceThe famous glue of the internet, I have used this tool for the last startups I've worked with, it always helps for those use cases with no native integrations. Happy to help you out figuring automation for your products. Also have worked with integromat (Make) before.
Industries
Marketplace
I have a passion for connecting people with valuable learning experiences. My journey led me to create Sabius, a marketplace where individuals can learn arts and crafts directly from experienced teachers who have over 60 years of expertise.
Experience
-Led a cold outbound strategy that achieved a 2–5% response rate through three automated playbooks, leveraging tools to reveal anonymous visitors, LinkedIn engagement signals, and high website traffic. -Managed end-to-end product announcement lifecycle, from audience validation through execution, delivering messaging and creative assets that supported adoption and customer engagement. -Repositioned product messaging and migrated website from Webflow to Lovable, reducing landing page launch time from 5 days to half a day. -Launched LinkedIn ads campaign targeting partner customers, driving co-sell opportunities and expanding market reach across key segments.
SaaSSales Automation
• Designed and Implemented the Go-to-Market Strategy for México. I was able to get leads at 10% of the usual CAC. • Analyzed and improved value props to work as a blueprint for the website boosting conversion by 30%. • Built a Mexican competitor's landscape qualitative analysis. • Led the Webinar/Masterclass for Nutritionists and Psychologists getting leads at $0.20 USD. • Ad copy and creative iterations for social media ad campaigns. A/B testing to improve conversions at 10% of the usual CAC. • Directed the user stories marketing campaign gathering customer stories from all creator's verticals, aiding the 30% CTR.
SaaSKomú is a digital community for Community-based tourism projects. • Developed the Growth Marketing strategy. Optimized Onboarding and activation rates to ~55%, and ~30% respectively. • Improved the value propositions for the website, raising the conversion rate by ~44%. • Created Meta (FB/Instagram) ad campaigns, increasing the acquisition by 2x and reducing the CAC to 1/4 of the LTV for the LATAM Tourism market. • Got $5,000 in sponsorships for a Latin America Tourism Summit using a cold email marketing campaign. • Support in the launch and operation of the Latin American Community Tourism Summit.
Adventure TravelHospitalityTourismTravelSocial ImpactEnygmato
Founder and CEO• Launched Enygmato successfully using a marketing referral campaign acquiring +400 users with less than 95 USD. • Directed and wrote a riddle podcast improving Weekly Active User's new cohorts to >80% • Optimized user's signup funnel from 10% to 20%. • Created and maintained a continuous customer validation system, interviewing at least 1 user per week.
SocialContestsSabius
Cofounder & CEOSabius is a marketplace that connects expert seniors(+60 plus years old) with students. In areas like art, music, languages, business, etc. • Built the Inbound Marketing acquisition strategy on the market side of the seniors. Optimized Facebook campaigns acquiring +800 leads for less than 0.13 USD each. • Built an outbound strategy to recruit expert seniors with the best teaching skills. We created partnerships with Chilean and Mexican Universities, and with Jalisco, México State. • Developed financial projections and budgets, monitored the runway, and led the funding search. We managed to get 60k USD in capital without delivering equity.
ElderlySocialSocial EntrepreneurshipSocial ImpactMarketplaceLanguage Learninge-learning