Elena Magana

Hey, I'm Elena 👋 I'm a growth marketer and partnership strategist with over 15 years of experience working across London, Madrid, and remotely. I've worn many hats - affiliate and Affiliate Marketing Mannager, Startegic Partnerships Lead, Founder, and now Senior Partner Manager at Shopify, where I lead EMEA partner marketing strategy (affiliates, influencers, agencies, tech partners - you name it). Before Shopify, I helped scale partnerships at NordPass, CJ Affiliate, Vodafone, and LOVEFiLM (yep, back before it became Amazon Prime Video). I've built performance-driven strategies that consistently deliver, including affiliate programs that grew 40% in under a year, and integrated campaigns that hit CAC/ROAS goals across global markets. Beyond the corporate side, I’m a founder at heart. I’ve launched several passion-driven projects, starting with a travel blog back in 2014, followed by a yoga blog, and later co-founding ivanrc.com, a health & wellness brand powered by WordPress and WooCommerce. We scaled it to over 1,300 clients with a lean team and a full-stack growth approach: paid media, email automation, product launches, and retention funnels. I also launched Ahorrador Inteligente, a cashback and voucher platform for Spanish shoppers, and I’m always experimenting with new ideas at the intersection of content, community, and commerce. What drives me? Helping others get unstuck, build sustainable partnerships, and grow with confidence / whether you're bootstrapping or scaling fast. Let’s chat if you want to brainstorm partner strategies, refine your funnel, or gut-check your next big idea.

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  Affiliate marketing

  Extensive experience designing, managing, and scaling affiliate programs across EMEA and the US, driving growth through strategic partnerships with content creators, comparison sites, and performance publishers.

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  Monday

  6 years of experience

  Experienced in using Monday.com to organize, track, and manage projects and team workflows efficiently. I leverage its customizable boards and automation features to keep marketing campaigns and cross-functional projects on schedule and aligned with business goals.

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  Thinkific

  9 years of experience

  Experienced in designing, launching, and managing online courses and membership programs on Thinkific. I’ve used the platform to create engaging learning experiences, integrate payment and marketing tools, and implement retention strategies that keep students coming back.

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  ActiveCampaign

  9 years of experience

  Skilled in using ActiveCampaign to build and automate targeted email marketing campaigns, nurture leads, and improve customer retention through personalized messaging and data-driven workflows.

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  Google Ads

  9 years of experience

  Experienced in planning, creating, and optimizing Google Ads campaigns across search and display networks to drive targeted traffic and maximize return on ad spend (ROAS).

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  Buffer

  13 years of experience

  Experienced in using Buffer to schedule, publish, and analyze social media content across multiple platforms, helping maintain consistent engagement and streamline social media management.

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  Facebook

  9 years of experience

  Proficient in developing and managing Facebook Ads campaigns that target specific audiences, optimize conversions, and deliver strong ROI through continuous testing and analysis.

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  Google Analytics

  9 years of experience

  Experienced in leveraging Google Analytics to monitor website traffic, analyze user behavior, and measure campaign performance, helping optimize marketing strategies for better ROI

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  Google Tag Manager

  9 years of experience

  Skilled in setting up and managing tags with Google Tag Manager to track user behavior, conversions, and campaign performance—enabling data-driven marketing decisions without heavy reliance on developers.

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  Looker

  4 years of experience

  Experienced in using Looker to create detailed data visualizations and dashboards that help track key marketing metrics and inform strategic decisions with real-time insights.

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  Salesforce

  11 years of experience

  Experienced in using Salesforce CRM to manage partner relationships, track sales pipelines, and streamline marketing and sales processes for improved collaboration and reporting.

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  Wordpress

  13 years of experience

  Over a decade of experience building and managing websites and online businesses on WordPress, including launching content-driven blogs and scaling brands with WooCommerce.

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  Youtube

  9 years of experience

  Experienced in creating and optimizing YouTube ad campaigns to increase brand awareness and drive conversions through targeted video content and precise audience segmentation.

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  Zapier

  9 years of experience

  Experienced in using Zapier to automate workflows by connecting different apps and tools, saving time on repetitive tasks and improving overall marketing efficiency.

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  SaaS

  Proven track record driving growth for B2B SaaS companies through partner marketing, affiliate programs, and strategic collaborations that boost acquisition and retention across EMEA and global markets.

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  Affiliate Marketing

  Extensive experience designing, managing, and scaling affiliate programs across EMEA and the US, driving growth through strategic partnerships with content creators, comparison sites, and performance publishers.

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  Social Media Advertising

  Expert in creating and optimizing paid social campaigns on platforms like Facebook and Instagram, driving customer acquisition and revenue growth with a strong focus on ROI and targeting.