Growth Programs & Product Leader at B2B| ex-Miro, LEGO, Microsoft | Startup Advisor, Interim and Fractional leader
I'm Olena (or Elena), and I consider myself an Extreme Generalist. Throughout my life, I've explored a multitude of endeavors, making it difficult to condense into a one-sentence pitch! Over the last 14 years, my focus has been on Marketing Growth Programs, Product Strategy and Community. I've been fortunate to work with companies like Microsoft, Miro, Lego, and even run my own PLG company, PopAppFactory. My recent interim role was in Product Strategy for Sitly (babysitter marketplace operates in 14 countries, 7 M users). Before that I spend almost 3 years in Miro where I build and scaled marketing growth programs for Startups, Education, Consultants and Agencies during the hyper growth stage when company grew from 3Mi users to 50Mi in 2 years time. I also was building new products in LEGO incubation studio and founded my own PLG company in Kid's Education sector - PopAppFactory. I also gave a TEDx talk on the topic of social volunteering to spread the concept of digital volunteering with your skills. In my work, I am structured, quick, and I only commit my time if I see that I can bring the best value to the companies I engage with.
I build a high-performing team at Miro - program managers, partnerships managers and operations specialists. It was during hypergrowth phase during Covid.
"Organic growth acquisition loop via partners": = What: Miro for Startups - Apply for a $1,000 credit to run your startup on Miro. = SOW: Program experience, ecosystem partnerships, and GTM strategy. = GOAL: Optimize long-term revenue from startup vertical. ✅ Traction achieved in a 1.5-year period: 6000 Startups activated in the program, with 450 Startup Partners enrolled.
I craft digital products from 2009, starting with mobile B2B/B2C apps, marketplaces and moving into B2B SaaS. Here's how I can help you: = Define or Revitalize your Product Strategy. = Define and analyze your OKRs, Metrics & KPIs. = Conduct customer research and define user personas. = Perform competitor analysis.
The last 5 years I did 250+ customer interview, in Miro I was speaking with startups and accelerators to discover how the best to build Miro Startup Program and Consultant Agency Program, in LEGO it was to discover new ideas for venture studio; and recently at Sitly it was to understand how we should change the babysitter marketplace.
Our OKRs and initiatives were in Asana. I led a team who used Asana as a main tool for projects tracking and program operations. I consider myself as advanced user
I joined Sitly - Babysitter marketplace operating in 14 markets, with 1.5 M MAU and 9 M registered users, to help with: - Defining Product strategy and roadmap; including Core and Growth Product areas; - Reevaluating Lifecycle e-mails for Product and Growth; - Building Customer Insights team in 4 major markets and conducting major customer research with 100+ customers;
Responsible for new product ventures creation around the LEGO vision - “Learning through play”. Incubation Studio's goal was to build early-stage businesses outside of the main “bricks” business using a corporate incubation model. When once the idea is generated, validated and internally approved by the investment committee - the team hires the best founders to execute the idea. I owned all stages of New venture creation - starting from Design thinking and Ideation sessions, Defining the product ideas move to Validation, Building business case and Validation case, including Customer/User research, Analyzing related industries, Trends and markets and also competition field, and Building Prototype [MVP].
Visionaire and Product Lead in co-founded indie-game development studio, where we focused on serving parents with the best educational iPad product for their kids. Owned development and execution of multi-year company vision, strategy and products portfolio roadmap. Hands-on experience of all stages of the new product release cycle - Business objective & Ideation [What, Why, How], Validation with Buyer persona [Research, Prototypes testing], Product development, Launch & AppStore publishing. Highlights about PopAppFactory: An award-winning studio that creates digital educational games for kids (2-12 years old) / iOs and Android games. • Portfolio of 40+ educational digital iPad games; • Company received Apple's Best App Of The Year award (in Innovative Education category); • Company reached 1 mln apps installs, a 10% conversion rate in free apps / only through organic product-led growth; • 10 FTE in-house Product teams of creatives and engineers; • Bootstrapped, Positive cash flow business without external investments, breakeven after 3 months.