Ekaterina Gamsriegler

Head of Growth & Marketing @ Mimo. Growth advisor. Product 50's Top Growth Product Leader 2024. Reforge practitioner

Vienna, Austria (+01:00 UTC) English, Russian, Germanfrom Bryansk, Russian Federation
Usually responds in 1 day
Free
Price per hour
30 min
Time Blocks Available
5.00
80 reviews / 102 sessions
Thu
12
Next availability

Bio

In recent years, I've been leading Product Growth and Marketing teams. I dive into data and user feedback, and aim to spot improvements across the funnel (or loops, whichever you prefer): from acquisition to customer retention. I take a full-funnel approach to marketing, and love sequencing growth loops and balancing product and marketing work for scalable growth. Here's my course on growing mobile apps if you're searching for extra knowledge specific to mobile: https://maven.com/mathemarketing/growing-mobile-subscription-apps/.

Expertise

  • Go to market strategy

    I helped multiple startups set their marketing and acquisition efforts in motion, and create a meaningful marketing channels mix despite limited monetary or human resources.

  • Growth marketing

    I've been leading cross-functional growth teams and responsible for all growth initiatives in several startups. I have most experience with growing mobile apps, mostly via product-led growth tactics.

  • PPC strategies

    Happy to help you navigate the constantly changing landscape of paid user and customer acquisition for mobile apps and web products. I have a lot of experience with launching and running campaigns on paid social media channels like Facebook, Snapchat, TikTok, as well as search channels like Google Ads, Apple Search Ads, and other.

  • Pricing strategy

    I have a proven track record of increasing customers' LTVs and improving monetization strategies that include pricing as well. Have run multiple experiments and carried out lots of research. Happy to share my experience and advice!

  • Product analytics

    As a Product Manager, I work a lot with data and combine data from multiple sources for discovering points for growth in the product and designing experiments for improvements.

  • Product management

    I am happy to share my experience on how via user research and data analysis we are discovering, designing, and releasing features that bring value to users and help the product grow.

  • Product market fit

    I have been employed and also consulted multiple startups that have been at a pre-product-market-fit stage. I'd love to help other products find it too.

  • Product marketing

    As a Product Growth and Marketing Lead, I am constantly working towards bridging the gap between product management and marketing communications. For developing strategic initiatives like a subsequent business model or a new product, I help define and size target markets, do market mapping, and come up with value propositions resonating with the target audience.

  • Social media

    Have vast experience in setting up and optimizing paid campaigns on social media like Facebook, Instagram, Snapchat, TikTok, Twitter, etc. Can share experience and advice for both, digital and mobile products.

Toolkit

  • Customer.io logo

    Customer.io

    7 years of experience

    I am using customer.io for setting up and optimizing our lifecycle marketing activities that include automated campaigns aimed at user retention and conversion, as well as mass sendouts

  • Facebook logo

    Facebook

    10 years of experience

    Have been launching and optimizing marketing campaigns aimed at more efficient user acquisition, increasing brand awareness, or conversion (retargeting).

  • Google Analytics logo

    Google Analytics

    14 years of experience

    When I was working on web products, Google Analytics was always a go-to tool for finding levers to drive traffic, analyze the performance of the acquisition activities and discover ways to improve the website pages.

  • Mixpanel logo

    Mixpanel

    9 years of experience

    I am using Mixpanel for product analytics in my day-to-day work as a product manager to discover points for growth in the user journey and analyzing A/B tests.

  • Semrush logo

    Semrush

    10 years of experience

    Alongside other tools, I am using SemRush to improve organic user acquisition, measure the efficiency of the SEO activities, and find ways to improve the website health as well as website content.

Industries

  • Mobile Apps

    I've been predominantly employed at and consulting B2C startups (both mobile and web products) and improving products and services that are offered directly to consumers is where I have gained the most experience so far.

  • Education

    I currently am employed at two startups in the Education vertical (a mobile app that teaches how to code and an online bootcamp for multiple IT professions) and I truly enjoy working in this field.

Experience

  • MatheMarketing.io

    Founder, consultant and advisor
    •maven.com/mathemarketing/growing-mobile-subscription-apps/

    I am advising and consulting startups on Marketing and Growth on a pro-bono or paid basis. The most popular requests I help with, cover developing a go-to-market strategy, finding product/market and product/channel fits, reviewing and redefining the growth model and growth loops, auditing and optimising acquisition, monetisation, and retention efforts, helping with hiring marketing team members and CMOs. Companies I’ve worked with: Little Big Art, Skillyard, Marq language learning app, Taratoro, Intch networking app, Edge Wallet, Hints.so, and others.

    Digital Agencies

  • Mimo

    Head of Growth and Marketing
    •getmimo.com

    At Mimo, I lead Marketing and Growth teams. In the Marketing department we focus on promoting our apps and bootcamp worldwide. We develop brand and product marketing strategies, acquire users and leads via multiple organic and paid channels, and create a fully engaged CRM and a full marketing lifecycle that stays current and relevant. I am responsible for the marketing budgets allocation, department KPIs, spend effectiveness, and company revenue goals. I also build, coach, and help our marketing team grow. I also lead the cross-functional Growth team. With product designers and devs, we research, build and launch new features – from inception to mass adoption – that provide value for users and revenue for the business. We are growing ARRs by increasing subscription purchase rates, improving subscriber retention, and driving MQLs for the bootcamp. Wins: - 2x increase in customer LTV won through pricing, paywalls, and Pro offer optimizations and repackaging - 2x increase in monthly paid marketing spend with healthy and stable unit economics, i.e. LTV:CAC ratio - 2x increase in DAUs and 60% increase in MAUs in 6 months won through improving organic user acquisition loops - 30% increase in D1, D3, and D7 user retention won through the implementation and wide adoption of product features like localisation - 2x increase in word of mouth co-efficient won through launching and optimizing content sharing, viral loops, and referral schemes

    EdTech

  • Storebox

    Head of Growth and Digital Marketing
    •yourstorebox.com/de/

    - Scaled paid and organic acquisition (SEO). Defined strategy, budgets, KPIs, and marketing channels mix for brand awareness and performance campaigns. - Led the cross-functional CRO team with which we implemented PLG strategies to increase the number of unassisted bookings and secure online revenues. - Defined lead acquisition strategies for B2B and Franchise. Set up reporting, lead nurturing campaigns, and experimentation pipelines for lead magnets. Wins: - 57% increase in conversion to purchase rate in 6 months

    B2C

  • adidas Runtastic

    User Acquisition and ASO Manager
    •runtastic.com/

    - Led paid and organic acquisition for the adidas Training app, incl. performance marketing campaigns across paid social, search, and ad networks. - Together with the BI and Data Science teams, created marketing reports to accurately measure performance on a cohort basis. - Led cross-functional taskforce (Communications + Brand + Media) to produce new advertising concepts, and early-adopt emerging ad formats. - Defined experimentation roadmap to expand acquisition channels and enhance campaigns performance through automation. - Did ASO to improve discoverability through search and listings' conversion rates.

    HealthTech

  • IG Trading

    Mobile Marketing and Retention Manager
    •ig.com/

    - Led and executed lifecycle marketing strategy for the apps’ userbase: set up user journeys (push, in-app) to increase engagement, retention, and upgrades. - Integrated mobile analytics tools, defined events taxonomy, and user segments. - Worked with the Graphic Design department to produce advertising assets covering all types of display, text, and video ads.

    FinTech

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