Efe Erturk

As an experienced Data & Growth Strategist, I've worked across various industries, applying my skills in business intelligence, growth hacking, and analytics to create data-driven strategies for tech companies. I firmly believe that adhering to fundamentals is key to achieving sustainable growth, while avoiding the distractions of buzzwords and fleeting trends. My expertise includes: - KPI definition and optimization - A/B testing - Personalization Strategies - ML-driven segmentation and prediction models - Growth hacking and strategy - Retention/Churn - Data lake creation and management - Data centralization and ETL processes - Business intelligence (BI) development and implementation

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  Building a team

  I would be delighted to assist you in building multidisciplinary growth teams, whether remote or on-site. Additionally, I can provide guidance on optimizing your team's performance and leveraging their unique strengths to achieve the best possible results.

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  Conversion rate optimisation

  I am particularly passionate about discussing conversion rate optimization. From my observations in the industry, only a select few possess a comprehensive understanding of conducting accurate A/B testing analysis, which is a crucial aspect of optimizing conversion rates. My extensive experience in this area positions me as a valuable resource for those seeking to master the topic.

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  Data science

  Many business challenges do not require machine learning, and I can help you discern when it is truly necessary. With my extensive experience in devising models at scale, be they rule-based or machine learning-driven, I can offer valuable guidance on the most effective approaches for your specific needs.

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  Mindset coaching

  Throughout my career, I have faced challenging moments that led to self-doubt, an experience I believe is common for many individuals. As long as these doubts foster healthy self-reflection, they can be valuable. I can offer guidance on cultivating the right mindset to achieve both happiness and success, providing support in navigating the complexities of personal and professional growth.

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  Product analytics

  My expertise extends across various aspects of analytics, not limited to product analytics. Whether you are in the initial stages of building an analytics infrastructure or seeking to enhance your existing one, I would be delighted to offer my assistance and share my knowledge to help you achieve your goals.

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  Remote work

  Over the past three years, I have successfully managed my team remotely, gaining valuable experience in cultivating healthy relationships with team members, optimizing their performance, and maintaining their motivation. I am well-equipped to share my insights and strategies to help you effectively manage and engage a remote team.

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  Technology and tools

  As an advocate of leveraging in-house resources whenever possible, I understand that the availability of tools and talent within an organization can vary. Recognizing the right tools for unlocking growth is essential, and I can provide guidance on identifying the specific tools and solutions that will best meet your needs and help drive success.

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  Google Analytics

  14 years of experience

  Utilizing tracking tools is crucial for effective website management, and I have extensive experience in setting them up to maximize their potential. I can guide you through the process of implementing tracking tools to ensure optimal results and insights for your website.

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  MySQL

  13 years of experience

  For anyone working with data, proficiency in SQL is essential. I possess extensive experience with SQL databases, demonstrating expertise in querying and optimization, and I am eager to share my knowledge to help you enhance your data manipulation and analysis capabilities.

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  Tableau

  7 years of experience

  With over three years of experience using Tableau, I can offer valuable insights on best practices for maximizing the potential of the tool to meet your data visualization and analysis needs.

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  E-Commerce

  Diverse expertise in CRM, BI, operations, product management, UX/UI design, A/B testing, online marketing, and business growth strategies.