Eduardo Thuler

As site leader for Loggi in Portugal (our first international site) I helped the company go from 0 to 80 tech people, both working on team unity and identity and in making sure the projects we worked on would create high impact in medium and long term.

In Catho B2C we had several launched to optimize funnel conversion. I worked on guidance for the team and we had to balance conversion vs market place effectiveness due to deeper data collection.

Catho had a team with a few hundred people in call center that were mainly focused on sales conversion. With my help we migrated to a customer success model, where the key metric wasn't revenue, but user satisfaction.

I helped Catho change from a hierarchical, low-empowerment culture to a metrics and mission driven team, where teams would propose and run their own scopes and experiments. This allowed us to strongly increase the value generation metrics, with 50% YoY growth in a mature business

- At Catho directed a team that launched several pricing experiments that varied price by region and user profile, measuring LTV of the converted users vs contribution to the marketplace. - At Loggi led a move from a cost-based to a value-based pricing strategy. Since data was scarce and pricing decisions were in the millions, the problem was complex, but the group balanced speed and business impact well.

I've worked on product management for over 20 years in Google, Catho and Loggi. At Loggi as Product VP I led the product chapter with 100 product people in product and design. I helped both recruit and develop the team to maximize business impact.

- Catho PcD: Launching a new product for companies to recruit people with disabilities, fine tuning the product, segment and pitch. The product became the 2nd largest product in revenue for the company - Google + your business: from a slew of offers Google had for businesses (ads, maps, search) refined a central proposal for a social product that would engage some of the people in those same companies.

Used it as final user for all company KPIs. Also designed dashboards that were built by the data team for different topics, from pricing to billing and revenue.

In Loggi I helped create an integration to define prices (in a reasonably complex pricing scenario) and all Loggi's sales team (about 30 people) used it successfully. I also had executive access to data and reports and used it to understand our business.