Dragos Pop

I can help if you’re struggling with: * Low conversion rates and the feeling you’ve “already tried everything.” * Deciding what to test (and when to stop wasting time). * How to interpret a “lost” test (and what to do next). * Why statistical significance actually matters (and when it doesn’t). * Prioritizing experiments when every stakeholder thinks their idea is “the most important.” * Building a testing roadmap that balances quick wins with long-term bets. * Communicating results in a way that gets buy-in (even from skeptical execs). * Avoiding the trap of chasing hacks instead of building a real experimentation culture. * Knowing when to stop a test (without pulling the plug too early or letting it drag forever). * Staying motivated when most experiments don’t win (spoiler: that’s normal). My approach is no-BS and practical: I share frameworks, stories of what worked (and flopped), and give you steps you can actually use the next day. Right now I’m blending product strategy with hands-on growth work, and I know how messy it can get when you’re stuck between marketing, product, and exec pressure. If that’s your world too, I can help you cut through the noise.

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  Growth marketing

  Chasing hacks is not sustainable - it's about repeatable systems and balance. It's about learnings, not wins or losses. It's about alignment and prioritization. Most important - it's about communication.

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  FullStory

  5 years of experience

  I've been using Fullstory daily for the past 2.5 years and I can help with quite a few things, but most important is how to leverage it to save time and showcase learnings to stakeholders.