Donal Ó Mearain

I am open to helping people with career development and technical marketing challenges. Career development As a people manager I've successfully created and grown a marketing department, establishing it as a high-performing team using clear structures for individual and functional development. If you have issues around building presence with execs, career development, or personal development I would be happy to work with you. Marketing challenges A t-shaped marketer I have deep expertise in Lifecycle, CRM, Email and other conversion based marketing tactics. I also manage our global marketing campaigns and can advise on the efforts here. Beyond this I have developed a particular framework for growing revenue and operational programmes that have been the basis for a lot of marketing growth at Bynder.

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  Building a team

  Designed, established and grew a global team from 1 to 6 people. This team is now a centre of excellence for crucial global marketing operations including Intent, CRM, Email, Webinar, Ex-customer programmes, and Global Campaigns.

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  Email marketing

  Manages global email marketing production and operations at several companies of different sizes and industries. Can provide insights to and solutions for email and CRM / segmentation based challenges.

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  Go to market strategy

  Experience in building always-on programmes and layering on individual campaigns to generate demand. Successfully designed and executed campaigns targeting specific themes and personas. Worked with Product, PMM, Content, Digital and field to successfully execute here.

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  Asana

  11 years of experience

  Years executing and leading complex teams using Asana as a PM tool. Can support you with a manager's perspective on task management and how to keep your team updated on work, how to build effective projects in Asana to get your team's workflows structured and organized, how to manage change via Asana

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  Youtube

  5 years of experience

  Launched a new B2B YouTube programme with a strategy based on content based networking, repurposing, and powering our always on messaging. Over 600 Unique views pm.