I have been a startup growth marketer since 2012. My first serious role was as head of growth at Flaviar (YC S14 batch), where I had to set up a growth machine from scratch to achieve lighting-fast growth — from $1k to $500k MR within 15 months. Later I joined a cosmetics e-commerce for a short sting, where I was chiefly responsible for doubling their revenue in less than 3 months — from $150k to $300k MR.
Domen Kert
Growth Strategist at DomenKert.com | Mentor at 500 Global | YC Alum (S14) | Father
Ljubljana, Slovenia (+01:00 UTC) English, Germanfrom Ljubljana, Slovenia
Usually responds in 17 hours
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15 min30 min60 min
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4.97
15 reviews / 20 sessions
Thu
12
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Bio
My journey that began in 2009 when, as a high school senior, I started writing game reviews and building community at NoobFeed. That early experience sparked my entrepreneurial spirit and laid the foundation for a career spanning startups, e-learning, and beyond. In 2012, I joined Flaviar (YC S14) as the first employee. There, I led growth from $0 to $5M in annual revenue within just 17 months. This experience propelled me into the world of high-growth startups, leading to opportunities like mentoring at 500 Global, where I've worked with founders across the globe. In recent years, I've focused on scaling e-learning businesses, doubling Eckhart Tolle's course revenue to over $10M and growing Sahil Bloom's cohort-based courses to $600K across just three batches. Through it all, I've worn many hats—marketer, strategist, mentor, and builder. Whether launching ventures of my own or advising others, I've always been driven by curiosity, creativity, and a relentless pursuit of clarity and growth. When I'm not deep in strategy or building businesses, I'm serenading my newborn daughter, Otilija, who's just given me the most important role of all: Dad.
Expertise
Bootstrapping
I've started (and failed) at about 20 ventures, all bootstrapped, so I know what you're going thru. Let me assist, as much as I can -- which tools, the mindset, how to get to MVP, and beyond.
Email marketing
I've done countless campaigns, mainly as head of growth at Flaviar. Email was our primary revenue driver. Sending campaigns, setting up all sorts of automated series (retention, activation, re-activation, loyalty, etc.). There's the strategy, and there's the nitty-gritty of email marketing (copy, structure, etc.)
Growth marketing
A buzz-word for sure. The surest growth "hack" is ensuring you've got a product/service people want/need; and then ensuring proper distribution. There are no gimmicks that will help you grow long term. Empathy always works. :)
Mindset coaching
A proper mindset is *fundamental* to growing your startup. A startup consists of a few individuals only, so the mindset part is much more important compared to a traditional company. This is my favourite topic to discuss and mentor at the moment, as it is not widely discussed enough, and crucial to success. You can't fail if you have the "right" mindset -- as cliche as it sounds. :))
Product market fit
Helping startups achieve first the problem-solution fit and next the product/market fit by making it easy (step-by-step) and logical how to do it. There's a process to this chaos. :)
Sales
Once you've got problem-solution and product/market fit we can talk about scaling, and this is where outbound marketing comes it. From social media ad campaigns, to search ads, etc; Setting up the proper funnel, offer.
Technology and tools
If you need advice on which tools to use to start your venture, e.g. when you're in the bootstrapping phase, let me know, because I've done it about 20 times.
Toolkit
Facebook
17 years of experienceI've been serving ads to countless people around the world for nearly a decade and have spent over $1M in ad budget. If you need to brainstorm on how to do a Facebook/Instagram campaign, or need specific advice, I'm here for you.
Hotjar
12 years of experienceI've been using Hotjar to analyse my landing pages and user behaviour since 2015, so I know a thing or two how to set it up and how to make the best use of its data.
LinkedIn
9 years of experienceI've set up a couple of campaigns within LinkedIN, so I can certainly help you out. I'm not an expert in this field, but I have enough experience to help you set up the campaign, but, most importantly, since I've been doing CPC for 10 years, and growth as well, help you setup your campaigns right.
Mailchimp
17 years of experienceAbout 10 years of experience with MailChimp. Millions of e-commerce and other type of email campaigns sent with it, so pretty proficient. From automations to drips, etc.
ManyChat
8 years of experienceI've done a couple of messenger flows using ManyChat, so I can definitely help you out. Setting up welcome series, campaigns, etc. Just say the word and I'll zoom it out with you.
Unbounce
12 years of experienceI've probably created about 30 landing pages and full-blown websites using Unbounce since 2015, so I'm pretty well-versed in it. Let me know how I may help.
Industries
E-Commerce
- Leading growth at Flaviar (YC ’14) as the first employee, scaling from $0 to $5M ARR in just 17 months. - Tripling revenue in 5 months at PinkPanda, a beauty e-commerce company operating across 8 European countries ($100K to $300K/month). - Leading the team at Eckhart Tolle, doubling his annual revenue to over $10M.
B2C
- Leading growth at Flaviar (YC ’14) as the first employee, scaling from $0 to $5M ARR in just 17 months. - Tripling revenue in 5 months at PinkPanda, a beauty e-commerce company operating across 8 European countries ($100K to $300K/month). - Mentoring dozens of startups, including those at 500 Global, where I’m a mentor. - Leading the team at Eckhart Tolle, doubling his annual revenue to over $10M.
Experience
Domen Kert
Growth ConsultantI have been a startup growth marketer since 2012. My first serious role was as head of growth at Flaviar (YC S14 batch), where I had to set up a growth machine from scratch to achieve lighting-fast growth — from $1k to $500k MR within 15 months. Later I joined a cosmetics e-commerce for a short sting, where I was chiefly responsible for doubling their revenue in less than 3 months — from $150k to $300k MR.
Digital AgenciesI have been a startup growth marketer since 2012. My first serious role was as head of growth at Flaviar (YC S14 batch), where I had to set up a growth machine from scratch to achieve lighting-fast growth — from $1k to $500k MR within 15 months. Later I joined a cosmetics e-commerce for a short sting, where I was chiefly responsible for doubling their revenue in less than 3 months — from $150k to $300k MR.
E-CommerceB2C