Dmitry Vasiliev

Strong professional enjoying 8+ years of experience in Product Marketing and Brand Management with IT and Consumer Goods industries in the cross-cultural environment of the US and Russia. Performed meaningful transition to Strategic Urban Development area and currently lead strategic projects on sustainable development of cities at the intersection of public and private sectors. Share expertise and skills with the new generation of marketing professionals acting as Expert in Residence at the National Research University – Higher School of Economics in Moscow, Russia.

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  Building a team

  At a leading consultancy led a multi-disciplinary team of 20 direct reports on strategic projects in the sustainable development of cities and regions in developing countries. Expertise: (1) How to perform a transition from an Individual Contributor to a First-Time Manager (feedback, development plan, etc) (2) Lead team at crisis times (based on national social and economic catastrophe in Russia) (3) Maintain and develop a team in a high-intensity workplace (based on consultancy experience)

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  Growth marketing

  Acted as Global Growth Marketing Lead of Google Maps (1B+ users product) focused on iOS. Key areas of expertise: (1) How to build a growth strategy incl. in-product mechanics and paid, owned, and earned channels (2) How to design a growth experiment incl. onboarding, engagement, and product features (3) How to build a paid ads media plan (channel evaluation, diminishing return, etc) (4) How to design effective creative materials (banners, emails, and social media)

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  Mindset coaching

  8+ years of experience in Product and Brand Marketing in Tech in the of US and Russia. 2+ years in a senior consulting position in urban development firm. Key areas of expertise: (1) How to craft an effective pitch and post-mortem report (deck, one-pager, and email) to secure resources to senior management, cross-function team and client (2) How to write individual OKRs, a personal development plan, a personal performance evaluation (3) How to make career move or change in role or industry

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  User research

  8+ years of experience in global and local user research for Technology and Consumer Goods industries: (1) How to set up and get reliable conclusions from quantitative research (online panel, in-product user behavior, cultural bias, etc) (2) How to set up and get reliable conclusions from qualitative research (focus group, 121 user interviews, immersion field trips, cultural bias, etc)

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  Google Ads

  8 years of experience

  Managed a digital media agency (from campaign briefing to implementing and reporting) for acquisition efforts for Google Maps on iOS. Campaign coverage: Global with a heavy focus on the US and Japan.

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  Mobile Apps

  8+ years of global experience in Product Marketing and Brand Management with IT and Consumer Goods industries across the US and Russia. In last role at Google HQ, I combined the roles of Global Lead for growth marketing of Google Maps (1B+ users product) focused on bringing best-in-class experience to more users worldwide and Global Privacy Lead focused on empowering users with easy control of location settings.