Dmitry Kuvshinskiy

Ran more than 200 interviews, hired 15 people in my various roles, managed 10 directly and a lot more indirectly. Supported my team through struggles, promotions and leaves always with a positive people centric approach. I am still in touch with a lot of them.

Participated in CRO strategy rounds and ran priorizations meetings in my own growth team. Taking a balanced appraoch to high & low contrast tests, bringing a lot of ideas of pasts fails and wins plus getting into the weeds of content creation, conversion elements, UX and measurement.

Be it prioritizing product & CRO tactics with the right set of channels, testing the right channel mix early on or scaling existing channels to new heights. I have run myself and managed people going through fails, wins and the sweet virality loops. Always interested to bounce ideas around concepts, mechanics and measurement.

I am T-shaped when it comes to channels. Aside from scaling meta and google multiple times 2-5x from a 5 digit baseline, I have run display channels, native traffic and app acquisition campaigns with multiple partners profitably. Media buying is my speciality, so very happy to have a chat.

Launched hearing aids, saas and subscription business models. Including unit economics calculations, preparation of on and offsite marketing materials, media plans as well as PR and community building strategies. Also, ran my own shopify subscription model as so not afraid to get into the weeds with you.

Used GA for multiple business models (ecomm, subscription, market places and apps) to run small and large scale search, shopping and gdn campaigns. Proficient user of ads automation tools (feeds) and smart (bidding, campaign & optimization) strategies.

This is my number 1 speciality. I have myself cracked, budget managed and coached several individuals into running brand and performance on meta. Be is 100 or 20k € a day spendings. Each has their unique complexities beyond the platform management. Offers, funnels, feed management and creative production are only a few to name from. In fact, human nature being the most impactful of them all.

Used GA for acquisition, product performance, segments, page performance etc. I can guide you through personalised setups of reports, goals and dashboard builts that reflect your business model.

Implementation of platform tags, trigger and variable setup in collaboration with devs. Debugging and deployment of marketing tags following a larger digital analytics strategy.

Used for heatmaps and session recordings to optimize my shopify site's UX as well as analyse CRO experiments that were run on prelanders and funnels.

Ran and implemented AB tests driven by clear hypothesis and objective setting. Analysed setting different treshold for statistical significance, KPI lifts and time trends.

Pulled MQL and SQL reports to inform the growth team about lead behaviour in the sales pipeline. Demand steering across dialers and analysis of specific pitches to lead segments.

Used Supermetrics API connectors to retrieve data from multiple traffic sources to stitch its data with other tables and build visualisations on top of it.

Scaled paid ads as well as profile followers and engagement for EtherMail due to the unique audience fit with web3 users. Organized twitter spaces as well as content production.

Ran True View for Action campaigns to scale lead acquisition efforts and managed the video creative queue from conceptionalization, scripting, screens to production stages.