Mentor ~ Career | Leadership | Product Marketing
Div shared a lot of her resources which were super useful and she patiently answered all of my questions. Her suggestions were helpful and gave me an idea of where I need to start.
Did one session with Div so far and she was super supportive, knowledgable and had many great suggestions for me to run with. I'm looking forward to continued sessions with her and highly recommend her!
As a product marketer, I had a fantastic conversation and connection with Div. She listened to me patiently, offered valuable guidance, made me feel understood, and shared some excellent resources too. I highly recommend reaching out and connecting with her.
I translate complex tech—like Data, Analytics and AI—into simple narratives that drive growth. Whether we are speaking to developers or C-level, I focus on the value of the platform or portfolio.With 15+ years in B2B SaaS, I’ve helped drive $100M+ in revenue by building the enterprise "GTM engine". Accomplishments: - Adoption: At Dell Boomi, I orchestrated a unified platform narrative that grew customers by 120% (5k to 11k) and scaled PMM team 3x in 18 months. - Scale: At Lenovo ISG Services, I led a global team of 25 people across 10 countries (services marketing and portfolio management) to unify our infrastructure software, hardware and services portfolio offerings. - Innovation: I built PMM agents in Gemini Enterprise to automate persona, competitive intelligence, and messaging. ---------------------------------------------------- Leadership: I am a neurodivine, mindful leader. I believe teams do their best work when they feel supported, and encouraged to be their authentic selves. My Ikigai is fostering a high-performing mindful culture built on work-life harmony. ---------------------------------------------------- How I give back to my community: - Educator: Shape the future of Product Marketing by sharing industry best practices and PMM frameworks to 1,000+ practitioners (Product Marketing Alliance). - Mentor: Top 1% Product Mentor on ADPList (300+ mentees across product, marketing and design).
5+years leading mindful teams and fostering a work environment where everyone's voice is heard. - Less is More: GROW and personal OKRs for success - Authentic Leadership - Mindfulness and Essentialism
Finding a Growth Mindset in Leadership, Teams and Organizations: Why do we get excited about some opportunities, and other times we look for a place to hide? https://divmanickam.substack.com/s/authentic-leadership
1. Portfolio Roadmap Prioritization: Lessons learnt on the how, when and where to bring prioritization for the portfolio roadmap with RICE scoring, team capacity and RAPID. 2. Mastering the art and science of Product Marketing: Finding the true essence of Product Marketing. Ingredients for PMM recipe: messaging and positioning, buyer persona, product and solution launch, market and competitive intelligence.
Div Manickam has led 10+years of product marketing efforts in startups and Fortune 500 technology companies. She was also recognized as one of the top 100 Product Marketing Influencers (2019-2021) by Product Marketing Alliance for redefining standards, helping shape the evolution of PMM, and elevating awareness among the C-suite. https://divmanickam.substack.com/s/product-marketing
Mindfulness at Work: Start today with one mindful moment How do we cultivate and foster Mindfulness at work, one day at a time? https://divmanickam.substack.com/s/mindfulness-and-essentialism
Integrated marketing campaigns across product, marketing and sales. This includes teams across brand, website and design, demand generation, content marketing, product marketing, product management, inside sales and more.
Business Intelligence Dashboards - Analytics and Insights across target segments. Customer Insights and Dynamic Nurture Email Campaigns helped boost customer acquisition and growth
B2B Fortune 500 companies and startups - 10+ years of experience working in SaaS and B2B industries on product marketing and product management Technical Product Marketing -> Director of Product Marketing
SaaS B2B companies - Dell Boomi, GoodData (5+ years of experience working in SaaS and B2B industries on product marketing Technical Product Marketing -> Director of Product Marketing
- Empower folks to be their authentic selves, achieve personal and professional career growth. (300+) - Teach students globally on product marketing frameworks with Product Marketing Alliance (700+) - Foster wellbeing and self-confidence with mindful motivation on InsightTimer and IAmRemarkable workshops to celebrate achievements and overcome imposter syndrome (100+)
- Led GTM with a 20% increase in product adoption in 6 months with a compelling narrative for CDO/CDAO, data architects and business analysts. - Created a product advisory council of 12 customers and partners, and engaged with Gartner and Forrester analysts, influencing product roadmap, messaging, pricing and feature prioritization.
• Empower a mindful, global team (25 folks in 10 countries – NA, EMEA, LA, AP) of product marketing and product management for SSG, Infrastructure Services: Professional Services, Managed Services, TruScale, Maintenance and Support. • Led the unified messaging and positioning for Infrastructure Services Lifecycle from concept to content to enablement. • Established team charter, role clarity with OKRs and values, and mindfulness practices to support the team in current challenging times.
Director Portfolio Messaging (Product, Industry and Solutions) Led a team and grew from 4 to 12 in 18 months, driven by OKRs and values. • Unified Platform messaging (Integration, Data catalog and prep, Master data, B2B/EDI, APIM, Flow) and buyer persona mapping. Public speaker for product launches at conferences, analyst and media engagements. • Accelerated momentum in industries (Retail | Healthcare | HigherEd | Manufacturing | Federal | State and Local) and expansion to new markets (IoT, Blockchain, Edge, Voice) Sr. Product Marketing Manager - API Management and Flow • Led product adoption with messaging across website and marketing assets and our first hackathon and conference presence.
• Developed demos, collateral and training to close $1M+ accounts and boost partnerships • Enabled global salesforce with GoodData's platform training and self-service dev portal • Evangelized via analyst briefings (Gartner MQ BI Analytics and Forrester Cloud BI wave)
Business Intelligence Analyst • Spearheaded Data warehouse initiative to unify 13 disparate data sources in 6 months to boost customer engagement via behavior-based marketing (500K USD in annual savings) • Launched pilot programs with dynamic campaigns with 25% uplift in conversions Sales Enablement Manager • Accelerated sales pipeline with executive presentations for sales & customer communications and email prospecting campaigns • Streamlined the design and delivery process for sales collateral; managed brand consistency and reduced by 40% event costs
• Launched the global resource portal with over 130% user engagement in 6 months • Increased quality leads by 35%, reduced collateral distribution costs by 5x • Analyzed competitor messaging in wafer/cell manufacturing with content localization (China, Taiwan) and branding of website and marketing assets
• Launched the PSDN partner web portal (Panasonic Solution Developer Network) from inception, including competitive/market analysis, website wireframes and marketing assets