Dimitris Drakatos
SEO & Growth Consultant | Helping Companies Scale Organic Revenue & Growth | Acquisition & Revenue Growth Expert
Bio
Senior Growth Marketing Leader with 10+ years of driving scalable revenue growth through multi-channel acquisition and retention strategies. Currently leading SEO strategy at Wise, with previous leadership roles at Revolut, Peanut, and Paired. Proven track record of scaling organic traffic from zero to 2.5M+ monthly visits, increasing app install conversion rates by 30-40%, and driving significant revenue growth. Experience managing teams of 40+ specialists and managers across global markets. Co-author of two Amazon best-selling SEO books, frequent speaker, judge, and recognized mentor in the growth marketing community.
Expertise
Content marketing
SEO needs content and content needs SEO. All of my SEO successes involved heavy content investment with a clear content marketing plan. Building a solid content plan will not only help your organic acquisition efforts. It will support all other channels. Let me help you build a plan for success.
Conversion rate optimisation
Let's all agree that traffic is good. The more relevant traffic you drive to your website the better. However, SEO is not only about traffic. It's about MQLs, Sales, Installs. So here come the CRO (Conversion Rate Optimization). If you need help and ideas converting your traffic to sales/installs let's chat!
Growth marketing
Growth is the reason we are all here. I can help you achieve exponential organic growth with SEO, ASO Content Marketing and Conversion Rate Optimization.
SEO
With more than 8 years inside the SEO industry I have been scaling the organic presence of several websites including Workable, Revolut and Peanut. My recent milestone is going from 300 monthly organic users to 1.4M monthly organic users in just 9 months! Let's talk about exponential organic growth.
Toolkit
Ahrefs
10 years of experienceMy favourite SEO tool. Can't think of a day without using it during the last 5 years. Being an all-in-one tool from keyword researching, competitor analysis, content ideas, technical SEO and backlinks analysis I'm more than happy to share the best practises in order to use it for success
Google Analytics
17 years of experienceGoogle Analytics is not just for SEO. It's about measuring/monitoring/analyzing all things around your website's traffic. And it's free! :) From basic to complex reports, I can help you understand your audience and improve your strategy.
Google Webmaster Tools
11 years of experiencePaid SEO tools are great. But did you know that Google offers its own tool to help us with SEO and it's completely free? Google Search Console should be the go-to tool for all things SEO. It has a lot of data and more importantly it can help you find and fix any technical errors that may impact your organic performance. I am happy to guide you though this tool.
Semrush
10 years of experienceJust like Ahrefs, Semrush is among my favourite paid SEO tools. A complete suite which can support you in many different ways throughout your SEO journey. I would be more than happy to help you understand the product and take advantage of all its features.
Industries
FinTech
Formerly at fintech unicorn Revolut, Peanut app (Apple's Best of 2021), & Workable since September 2022 Dimitris has been the Head of SEO & ASO at startup Paired, the #1 app for couples. Dimitris is one of the co-authors of Mastering in-house SEO 2nd edition & In-House SEO Success books, a Reforge alumnus, a speaker at several SEO & ASO conferences like BrightonSEO, APS London, ASO Conference, & Measurefest, a mentor at GrowthMentor, & FemTech Lab and a judge at the Drum Awards for Search 2022.
Human Resources
Formerly at fintech unicorn Revolut, Peanut app (Apple's Best of 2021), & Workable since September 2022 Dimitris has been the Head of SEO & ASO at startup Paired, the #1 app for couples. Dimitris is one of the co-authors of Mastering in-house SEO 2nd edition & In-House SEO Success books, a Reforge alumnus, a speaker at several SEO & ASO conferences like BrightonSEO, APS London, ASO Conference, & Measurefest, a mentor at GrowthMentor, & FemTech Lab and a judge at the Drum Awards for Search 2022.
Mobile Apps
Formerly at fintech unicorn Revolut, Peanut app (Apple's Best of 2021), & Workable since September 2022 Dimitris has been the Head of SEO & ASO at startup Paired, the #1 app for couples. Dimitris is one of the co-authors of Mastering in-house SEO 2nd edition & In-House SEO Success books, a Reforge alumnus, a speaker at several SEO & ASO conferences like BrightonSEO, APS London, ASO Conference, & Measurefest, a mentor at GrowthMentor, & FemTech Lab and a judge at the Drum Awards for Search 2022.