Diana Spiridon

As a former banker, I have worked on detailed valuation models and investment options. Also, I have been extensively developed business cases in my corporate innovation life. I can help you think through your funding options, build investment cases and models.

As an entrepreneur or a product manager in an organization, you always rely on a great team to take your business to product market fit or next level of growth. Sometimes these are your own teams, other times they are diverse teams of stakeholders to support you. As a corporate innovator and consultant I have many times recruited and developed small scale high performing teams. I can help you identify the right skillsets, identify gaps, motivate and align everyone and empower them.

As a value proposition designer as well as researcher, you need to craft concise but impactful statements highlighting your offering features and benefits. With 10+ experience in this area as well as in drafting cases for investment for C-suite buy in, I can help articulate and iterate your copy and test it rapidly to improve it.

In my role at Discovery, I developed the commercial strategy, including rights monetization and partnership strategies for Eurosport. Also, at Sky I launched Sky Fibre Broadband service, resulting in Sky Broadband claiming market leadership in UK, as well as Sky Mobile and Sky+ app. I can help you define a GTM approach by segmenting the market, identifying customer needs, defining proposition and positioning, creating a distribution/ channel plan, define approach for pricing and packaging.

As part of your marketing strategy, I can help you define your growth strategy to find new customer segments, new unmet needs, new revenue and distribution models. To do this I can coach you to do customer research, competitor analysis, to decode the insights and turn them into grow opportunities for product, channels, pricing.

As an employee and consultant, I have incubated new service concepts for Sky, O2, Citi, NN, Shell, applying Design Thinking, Lean Startup and Jobs-to-be-Done to enable rapid validation of ideas and co-creation of solutions. I led experimentation and development of MVPs for validation, developed methodologies for idea evaluation for desirability, viability, feasibility. I can help you validate new ideas with rapid prototypes as well as other experimentation vehicles such as MVPs.

In my role of an innovation catalyst, I have many times coached product, sales, tech and venture teams on shifting their mindsets to embrace uncertainty, curiosity and big picture thinking, collaboration and co-creation, comfort with failure and risk, as well as building resilience and a growth mindset to turn challenges into opportunities.

Having spent a decade in new product development and product innovation, I can help you define your product strategy and OKRs, evaluate your product performance, identify key areas of growth and optimization, define new features and new products and help you test them with users, define scope for pilots and MVPs and build a roadmap.

On the journey from 0 to 1, you will be searching for the product market fit, running experiments to test your key hypothesis around customer profile, value propositions, operating model and viability/commercial model. I can help you clearly define your experimentation agenda, evaluate results, refine your proposition and business model.

As a product owner, strategy lead or intrapreneur at Sky, Citi, Telefonica and Shell, I have been researching unmet customer needs and testing new product ideas with customers in various ways, to define and iterate a winning version of the proposition and customer experience. I led and coached others to run customer interviews and experiements.

Used Miro to enable virtual scoping workshops when starting new projects and aligning on a brief, for running full design sprints to generate and prioritize new ideas for business challenges, sessions for project retrospectives, for coaching founders virtually on value proposition and business model design, for planning work with my team

Used Typeform to create rapid surveys to test new ideas for new products and services with my team, founders I have been coaching as well as for side initiatives in consulting. Tested ideas for new landing pages, new events/meetups, new service flyers as well as tested hypothesis on customer personas and needs, exploring new opportunities.

Used LinkedIn for identifying key stakeholders for new partnerships and for lead generation as well as for network development and career progress. More recently for thought leadership.