Derrick Cramer

Branding, positioning, and the way you bring who your company is to marketer is more. Having launched 5 brand, and led multiple 6-figure rebrandiing products I know it there's always more to be done, and you risk ruining much of your established credibility and presence. Let's figure out a way that works for you.

I specialise in early-stage teambuilding where your first 1, 2, 3 or 4 hires are supported by external agencies as required. I champion T-shaped markters with broad knowledge in addition to their subject-matter expertise. Do you hire a product marketer or marketing ops next? How do you get the most out of your existing "do everything" junior team members? Let's discuss.

Sometimes you need more than a ChatGPT summary. I worked as a journalist for 5 years before moving to marketing, where I continued content production across advertising, thought leadership ghost writing and press management.

Scaling your GTM efforts after you've achieved product market fit. Let's discuss how you can move beyond growth hacking towards comprehensive campaigns that deliver short-term gain while laying the long-term growth drivers.

Growth marketing is more complex that just digital campaigns. And it's more than churning out endless content in the hopes your SEO will pay off. It requires the right mix of digital, offline, partnership and content marketering, all working together in campaigns to drive as many touchpoints as possible and ultimately keep you top of mind when buyers want to engage.

Building a product marketing function is one of the most important steps your company can take, but it should be more than just a "fashionable" choice. Understanding what falls into their role (rather than product, content or sales) and giving them the mandate to be more than just an SME is crucial.

Revops is the quickest way to refocus your sales and marketing efforts on what really drives commercfial growth. Having set up and run these projects, including full CRM overhauls, I understand the importance of building right from day 1 and maintaining a clear view across all commercial functions.

I've run my personal photography blog, as well as my own company website on squarespace. It can be a good option depending on your use case, and I'm happy to discuss this and other alternatives.

I've published my own blog, and managed blogs for other brands, on Substack as an alternative to a more public community (such as LinkedIn), or engagement channels like Discord.

I've managed client websites built on webflow, and am in the middle of relaunching my business website on webflow after many years of using Wordpress and Squarespace.

As a former Google certified professional I'm intimately immersed in the Google ads ecosystem. They offer a fantastic channel to market for many businesses, happy to discuss how they should work for you.

A core part of my professional life since launch, I've used ChatGPT as a marketing assistant for almost all areas of marketing production from SEO and competition research through to blog creation.

I've implemented Hubspot as either the full, or marketing-standalone, CRM in three different businesses over the last six years. This includes full revenue operations, content posting/ownership, and digital marketing management.

My LinkedIn ads are in the top 1% of all global campaigns, confirmed by LinkedIn themselves. I've used this channel as one of my primary routes to market since 2016 and am a firm believer in it's proven business value.

I've run my personal and professional life on Trellow for almost 10 years. This includes free versions, as well as most power-user upgrades to make it work for my own business.