Director of Product Marketing | Lifecycle & Product Leader @ Unbounce & Kajabi | Techstars & Reforge Alumni
Denny listened to our startup idea and after some elaboration gave some great actionable insights, to improve our conversation rates substantially. He is an expert marketer, and definitely a place to go to if you want to make the most bang for your advertising bucks. (The idea he gave was applicable even without spending ad money from get-go) Thank you Denny!
I came to Denny to get some insights on how to test different growth channels and he provided super actionable advice that covered this and more. He laid out a clear path for building confidence on product/market/channel hypotheses which will no doubt save me dozens of hours of trial and error. In addition to being on point with his advice, Denny also has a kind and calm energy. Most valuable 30mins I've had in a while!
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Denny was sensational on the call. Although short, we were able to construct an action plan for the future and how we could increase the conversation rate on the D2C brands. I appreciated his flexibility in allowing me to call on the train, which filled me with confidence that this was the right guy. I am looking forward to developing my landing pages and seeking approval before going live!
Hey There! 👋 I'm Denny. I'm a Growth Leader who has a passion for building high-performing marketing and growth teams. I've worked in leadership roles in Product Marketing, Product Management, Growth and Lifecycle at amazing companies like Unbounce and Kajabi. I'm on Growth Mentor simply because I wish I had something like this when I was leading growth for several of the companies I was at. Often, I would have no clue who to turn to - so I built a meetup of other growth leaders in Vancouver where we could learn from each other. Now I can do that on Growth Mentor with you! I learn a lot from others, and while I'm happy to share my experiences in how I've solved problems in my previous roles, I know I'll learn just as much as you do. My experience is diverse - I've been in enterprise, startups and have even been a founder myself, in B2B, B2C, SaaS, Fintech, and Martech. Some of the things I love chatting about with others: - How to build a high performing marketing team that approaches their work systematically, but more importantly, love coming into work every day - Building a framework to run experiments on your marketing team to validate and discover channel/product/market/model fit, and scale channels that work - Using the Reforge Growth Model to create a framework your team can use to understand and optimize the customer lifecycle - Applying the Lean Startup model and Lean Canvas to validate business ideas, and get to Product-Market Fit - Creating lo-fidelity products, features and experiments that can be validated in the real world using no-code tools, landing pages and marketing automation platforms. These are just some of the things I love chatting about, but I'm happy to chat about much more. Looking forward to connecting with you!
Building highly effective, motivated teams is something I'm really passionate about. I spend most of my days thinking about this specifically. Having managed marketing teams to volunteer groups upwards of 30 people, building teams that are excited about the work they do is what I enjoy most.
Content is something that I love working with others in creating, and I used to run a weekly newspaper as their editor. Creating great content is as simple as a mindset shift away from thinking like a marketer, and more like a newspaper editor.
Having led the customer marketing team for over 2 years at Unbounce, our team was responsible for all of the email communication that went out to our customers to nurture them through activation, increase their engagement, and ultimately drive advocacy while lowering churn.
Having launched several new companies, features and products through my career, finding and iterating on go-to-market strategy is something that I've built over several successful (and not so successful) launches.
Growth marketing for me is less of a tactic and more of building a systematic approach to marketing in discovery, prioritizing your work, running experiments, and scaling them.
Using the lean startup, I've worked with many founders, innovation labs, and even with my own startup to build a reliable framework to testing new ideas and getting validation quickly.
I've built the marketing stack at several startups - and have found a robust approach that allows both scale, and flexibility while trying to build out marketing automation.
Need a strategy on how to measure outcomes for your product, customer, and customer lifecycle? I've got several frameworks and tools you can use to start building better ways to measure outcomes for your product and company.
Getting to product-market fit can be challenging. I've helped several companies go from their first 50 -> 5000 customers and help them achieve PMF using a systematic approach to discovery, experimentation, and scaling.
Differentiation is something that I love to chat about. If you're looking to figure out how to find your audience, how to talk to them, refine messaging, pricing, prioritizing roadmaps, and ultimately positioning in a competitive market - let's chat.
Need to chat about your marketing and analytics stack? Let's see the best way to get you and your team set up with the right tools for marketing to your customers.
I love helping people solve problems, coaching, or just being a good ear to listen. If you need someone to bounce some issues off of, I'm more than happy to take that on.
I used to work at Kajabi! Feel free to ask me anything and I'll do my best to point you in the right direction or get you to people who can help you!!
I've had several years of experience using Intercom as my main customer marketing, and nurture tool in various companies from 500 customers to over 120,000.
I'm a power user for looker when it comes to Marketing and customer. Feel free to ask me anything about how to set up customer and marketing performance analytics with Looker.
I've used Mixpanel across nearly every company I've worked for in building out a robust product analytics tool stack, that also directly integrates with our Martech stack.
Segment should be the foundation of any scalable marketing stack that brings some level of flexibility, while making changes easy for marketing teams rather than relying on engineers.
I've been a user of Unbounce a long time - more importantly, I used to work there! If you're looking to leverage Unbounce, I can share the best way to use it for PPC campaigns, Product Marketing work - from A/B testing, using Conversion Intelligence, or Conversion Rate Optimization.
Zapier has definitely made my marketing life happier - from using it to build full no-code experiments, to simply automating our marketing campaigns.
Led marketing at one of Canada's first Robo Advisors. There I was able to gain some significant insight into Fintech and innovation int he financial industry.
Led Lifecycle Marketing and Product Management at Unbounce - One of the worlds most notable landing page solutions centered around marketing automation
I've worked in several SaaS industries from Kajabi, Unbounce and several other platforms selling to businesses. I particularly love to chat about customer lifecycles and how to activate, engage and retain customers on SaaS.
Led Lifecycle marketing at Kajabi, One of the largest platforms in the creator economy for creators to monetize their knowledge and following in a more sustain able fashion
Kajabi is an all-in-one business platform for knowledge entrepreneurs. Kajabi makes it easy to build, market and sell your online courses, membership sites, coaching program, and more. Best of all, you won't need to learn code or have to worry about plugins or broken integrations.
Minerva is an AI anti-money laundering (AML) risk assessment platform that financial service providers use to satisfy their AML regulatory requirements of deterring and investigating financial crimes.
Unbounce is a drag-and-drop builder that lets you create and publish your own landing pages, without needing a developer to code ‘em.
ATB Ventures is a global innovation lab engineering a future that provides equal opportunity to all.
Whether you’ve got $1,000 or $1 million, we make accessing professionally managed investments and financial advice ridiculously easy.
Orangedox helps compliance teams create Virtual Data Rooms directly off their Google Drive & Dropbox accounts. ConceptKicker offers a crowdfunding platform that enables fans to fund projects of artists. The projects are focused on building 3D models from 2D designs.