Daphne Tideman

Head of Growth

London, Regno Unito (+00:00 UTC)Dutch, Englishfrom Rotterdam, Paesi Bassi
Free
15min30min60min
Available
47
Sessions
4.98
Rating
Expertise
Conversion rate optimisation

I've been working on CRO next to other areas of growth for the last four years and when done correctly, it never disappoints with its impact. I'm happy to walk through everything from getting started with CRO to conducting good research (80% of CRO is research) to improving your win rate.


Remote work

I've worked remote the last year so whilst I don't have a huge amount of experience I've learnt a lot along the way so always happy to share ideas and brainstorm around challenges.


Growth marketing

I'm an all round growth marketer so I'm always happy to talk more general growth strategy and process with a strong bias towards making things practical and actionable.


Idea validation

It can be hard knowing whether your idea is the right one, especially as you are so close to your idea. I'm always happy to take a step back with you and look at what stage your idea is in and how to best validate it. There are a few common pitfalls to watch out for when validating your idea based on my experience so I'll help you avoid those too.


Product market fit

Finding Product Market Fit is hard. When I started at RockBoost and Heights they both didn't have product-market fit and I've also had multiple consulting clients without PMF (those are tough conversations!). I'm happy to help you figure out what your riskiest assumption is, how to go around finding PMF and also managing stakeholders perception of growth whilst finding PMF.


User research

I'm not a researcher, but I am constantly learning from our customers. I love MVP research setups from interviewing, to forum mining so that you are constantly learning from the end user. We even have an internal podcast with all our customer interviews to make sure everyone is constantly listening to the end user.


Building a team

I built and had a team of 15 growth hackers at RockBoost, right now I'm building the growth team at Heights. I've had a lot of learnings and made a lot of mistakes whilst hiring that I'm happy to share to save you learning it all the hard way.


Mindset coaching

Growth is at least 90% mindset. I love identifying small mindset changes that will help you or your team members further, e.g. seeing failures more as learnings, 80/20 rule, getting things live faster, testing smaller, etc. If you want to talk about imposter syndrome feel free to reach out, I've struggled with it (and still do at times), so know how hard it can be.


Venting frustration

Having worked with start ups to corporates I know how frustrating growth can be at time. Feel free to vent and get advice on dealing with stakeholder overload, lack of focus, silos between departments, etc.


Mentor Toolkit
Google Analytics Experiments
over 3 years of experience

We use Google Optimise for our experiments and I believe it is a good platform to start with but has its limitations. We can always walk through everything from should you start testing, is it the right tool for you and the limitations to keep in mind.

Facebook
over 6 years of experience

I've used Facebook for a multitude of clients as a consultant and for Heights where I work now. We've tripled the number of customers via Facebook through a few key changes which I can share and you can test for your business.

Semrush
over 3 years of experience

I've used Semrush at both RockBoost and Heights. I definitely know how to read a site audit, keyword research, do competitor and backlink analysis but also feel like I'm still learning the more in-depth reports.

Hotjar
over 5 years of experience

Hotjar is honestly amazing and most businesses don't use it enough. We can talk through everything from setting it up to how to use the insights from it and how to combine it with other data sources to build stronger hypotheses.

Google Analytics
over 6 years of experience

I've used GA since 2015, we use it less at Heights (we switched to Heap) but I still know the platform well and use it on a weekly basis. I'm happy to talk about how to set it up for success as well as custom reports that are interesting to look at (depending on your industry).

Head of Growth
- present

- Run and manage the growth process - Define and work on the growth strategy together with the growth team - Hands on responsible for paid campaigns, e-mail and content strategy

Head of Growth Consultancy
-

- Responsible for our consultancy team, which consists of fourteen extremely driven individuals - Ensure all clients across the various teams are happy and growing fast - Manage a portfolio consisting of our larger corporate clients - Giving one or two-day workshops to companies

Finance and Investments (Master's degree)
Rotterdam School of Business
-

Elective: Creativity in Innovation

International Business Administration (Bachelor)
Rotterdam School of Business
-

Grade: 8.0 / 10.00 Semester abroad: University of Southern California

Growth Marketing Specialist
CXL

- Everything from Acquisition to Retention to Referral

Advanced Growth Strategy
Reforge

- How to build micro and macro loops - How to implement a qualitative and quantitative growth model for your business

Reviews (31)
Sean Haywood
1 session
21 Sep 2021

Daphne was fantastic. Honest and to the point. I took away some valuable items I could put into action right away.

Harry Haines
1 session
21 Sep 2021

Amazing information. Happy to share and a good chat! Wish you all the best in the future!

Shiro Hatori
3 sessions
17 Sep 2021

3rd session with Daphne - powerful as always! Covered hiring and digital campaign focus this time. Walked away some good insights on how to look at content writers and the importance of holistic campaigns.

Sean Borland
1 session
16 Sep 2021

Taught me a lot in such a short amount of time. Will definitely call again.

Valeria Kas
1 session
11 Sep 2021

Great talk on how to get the most value out of a product photography shoot where the content can be reused for different ads and webcontent. Thanks!

Giovanni Davalli
1 session
7 Sep 2021

Daphne not only is a great professional and a great expert when it comes to CRO, but she also is super nice, kind, and patient. I definitely recommend taking a session with her!

Audrey Liu
1 session
31 Aug 2021

As a first-time hiring manager, I've no experience in hiring and I faced some problems trying to find the right candidate. As an experience marketing leader, Daphne gave me feedback on my JD and some practical tips to find the right candidate.

Raghav Goyal
1 session
27 Aug 2021

Great help and valuable insights into content agency workflow. Loved the perspective and help , esp. with G-trends demo.

Sean Olliver
1 session
11 Aug 2021

Really great session - Daphne was able to understand my challenges and provide guidance at high level plus provide actionable tactics. Even had articles to share on the subject!

Daniel Pirciu
1 session
10 Aug 2021

I really enjoyed my session with Daphne, although the time passed soo fast, it was full of great actionable insights. We've talked about user research and product-market fit. As she went through this process many times before, she was able to provide both her point of view at the strategic level but also some great tips & tricks.

Shiro Hatori
3 sessions
2 Aug 2021

This was my 2nd session with Daphne. Super helpful as the 1st. I just started a new role and had a conversation around guidance for the first 90 days around demand gen and content. Thank you!

Maja
2 sessions
27 Jul 2021

Daphne has offered structured and relevant feedback that is applicable even though I'm working in a different industry. She also offers additional resources for further reading, which is very much appreciated!

jonathan johansson
2 sessions
27 Jul 2021

Will 100% book a new call with Daphne. Great knowledge and alot of valuable insights already in the first 30 min free session.

Sakis Triantafyllakis
1 session
25 Jul 2021

Daphne is very knowledgeable when it comes to user research. I had a specific challenge and wanted ideas on how to perform user/customer interviews in order to extract insights. Daphne had a lot of insights and best practices and the best part is that she shared her own questionnaire so I can adjust it to my needs. She also suggested a great book to read on the topic which I just ordered this weekend. I am sure I will have a follow up call with Daphne to get some more feedback on my User interview questionnaire.

David Kellerman
1 session
15 Jul 2021

Needs to be rescheduled :) But I assume it's going to be a 5-star

Harry Edmeades
2 sessions
7 Jul 2021

Another great session with Daphne, lots of juicy insights again!

Narayana Varhabhatla
1 session
5 Jul 2021

Daphne is an amazing mentor and we had a fantastic discussion.

Benjamin Webster
1 session
30 Jun 2021

Possibly my favourite GM session so far! Daphne was absolutely amazing at simplifying and restructuring our key marketing messages that we're building. Her feedback demonstrates her incredible experience. Daphne really makes it look effortless to provide actionable feedback in simple terms. 10/10.

Justyna Ciecierska
1 session
29 Jun 2021

Daphne and I had a very open and honest conversation about the importance of values in a team. She was generous in sharing her tips and experience which were eye-opening. I felt like she was speaking from the bottom of her heart. It inspired and motivated me to take action. Thank you Daphne!

Laura Catz
2 sessions
28 Jun 2021

It was awesome to talk with Daphne, with loads of good ideas and also validation that I was on the right track. Thank you!

Anthony Giordano
1 session
26 Jun 2021

Daphne gave specific personal examples and talked through her thought process to provide insight into team building. Great conversation, thanks Daphne.

Foti Panagiotakopoulos
1 session
24 Jun 2021

Daphne's awesome. We zoomed out/in/out/in, connected some blurry dots, chatted about boots on the ground observations within FB ads (hit rates of remarketing CA's, LALs, performance of broad vs. tight & targeted cold audiences, creatives, what's working/not), brainstormed a few content ideas, referral loops, etc. You know, just your typical 30-minute chat with two ADHD growth freaks.

Alexandre Vacca
1 session
24 Jun 2021

Great first session with Daphne, she is the perfect match for my project and gave me great actionable insights. Looking forward to continuing working with her.

Maja
2 sessions
21 Jun 2021

Great actionable advice

Dave Schneider
1 session
18 Jun 2021

Daphne gave some great advice regarding core values and then also offered to follow up with some helpful resources!

Shiro Hatori
3 sessions
17 Jun 2021

One of the best conversations I have had with a GrowthMentor. Daphne is extremely intelligent and thoughtful. She took my problem and dug into exactly what I wanted to accomplish. She gave me advice on starting out on a new job and how to approach new target verticals/industries, with step by step advice on how to approach it. 100% would recommend.

Sumayya Patel
1 session
17 Jun 2021

Daphne is super great, the session really helped me figure out my next steps

Francesca Cadhit
1 session
15 Jun 2021

Great help, provided useful resources to explore beyond the session, seemed genuinely interested in the issues I expressed!

Harry Edmeades
2 sessions
15 Jun 2021

A great 30-minute call with Daphne, very knowledgeable and insightful, and tonnes of advice for the next steps to take. She also shared some useful links and articles - highly recommended!

Viktoria Bacher
1 session
11 Jun 2021

I had an amazing session with Daphne. She gave me so many great actionable tips, ideas and sent me additional resources - I'm looking forward to implementing them all. @Daphne: Thank you so much again!

Ben G
1 session
10 Jun 2021

Daphne was very helpful in our user test session and shared some great insights. She was very patient and helped us beyond the scheduled time. I highly recommend her.