Daniel Schapira
Business & Marketing Strategy Advisor
Excellent session about B2B sales! Thanks, Daniel.
Great call with Daniel. We talked about how make brand awareness investments and how to track them. We talked about aided unaided surveys, on what platforms to run them, measuring penetration amongst target audiences, and so on. Thanks!
Bio
I’m a business growth advisor and trusted partner to B2B leaders who need to pinpoint and fix what’s blocking revenue. Whether it’s misaligned strategy, messaging that falls flat, or teams pulling in different directions, I help companies get unstuck and win the buyers who matter most. With executive experience at IBM and eBay, I’ve led global brand transformations, launched award-winning campaigns, and helped organizations unlock billions in new market revenue. My expertise spans AI, SaaS, professional services, and digital transformation. I blend buyer psychology with data-driven hands-on leadership to deliver measurable business outcomes that show up in the pipeline and P&L I don’t suggest generic playbooks or “random acts of marketing.” I diagnose the real blockers -- clarifying your value proposition, aligning your teams, and building actionable strategies that drive growth. CEOs and boards trust me to modernize their brand, accelerate sales cycles, and transform overlooked companies into industry leaders.
Expertise
Branding
Brand marketing, brand strategy, building brand equity. Experience brand marketing executive. Led worldwide B2B Masterbrand, Cloud, and AI marketing campaigns at IBM.
Content marketing
Using research (data, customer input, etc.) to create a strategy that gets the right message to the right person at the right time. Manage campaigns and budgets to continually optimize.
Go to market strategy
A strategy that aligns ICP, messaging, value prop, operations, process, procedures, channels, partners, budgets, etc. to achieve business objectives.
Growth marketing
Marketing strategies that make 'everything' else easier -- especially sales. With primed prospects who start out wanting to do business with you, sales cycles are shorter and more efficient, lowering SG&A.
Influencer Marketing
At eBay, I led a transformative influencer marketing program targeting Gen Z audiences, focused on empowering creators to show their genuine eBay experiences, building trust and community engagement.
Toolkit
Zoom
8 years of experienceAt this point, we've all used zoom, right :)