Daniel Mathisen

With over 15 years of experience in sales leadership and go-to-market (GTM) strategy, I specialize in helping early-stage SaaS companies and startups entering the scaleup phase. My expertise lies in crafting and executing strategies that align sales processes with growth objectives, ensuring businesses can scale efficiently and effectively. Throughout my career, I have led significant sales expansions and have been instrumental in driving revenue growth in various leadership roles. My background also includes founding a digital growth marketing agency, where I provided growth marketing, lead generation, and fractional CMO services to SMBs across Europe and Asia. This diverse experience has equipped me with the skills to help startups at various stages of their journey. I am passionate about mentoring and advising startups, particularly in the areas of GTM strategy, sales leadership, and scaling operations. Whether you're an early-stage SaaS needing to set up your GTM framework or a startup transitioning into the scaleup phase needing to implement structure and processes, I can offer the guidance and strategy necessary for success. If you are seeking experienced guidance to navigate your company’s growth challenges, I invite you to reach out or book a session. My mentorship engagements often evolve into deeper advisory roles, such as Fractional CRO/CGO, where I can continue to support your company in achieving its growth ambitions. Let’s explore how I can contribute to your business’s success.

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  Artificial intelligence

  AI can help you automate a lot of the tasks in your GTM motion for both sales, growth and marketing teams. I have implemented AI tools in several GTM teams, and I can happily share my experiences and guide you in which mistakes to avoid.

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  Building a team

  Over the past 15 years, I’ve recruited and built sales and marketing teams of over 250 professionals, ranging from jr roles to senior leadership positions. My many early mistakes has taught me how to identify top talent that aligns with a company’s culture and growth objectives. I can offer strategic advice on hiring and how to build a winning performance culture. I focus on cultivating a winning team culture that drives performance and fosters collaboration, innovation, and long-term success.

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  Email marketing

  Loads of experience integrating email marketing into wider outbound strategies, I've combined it with LI outreach, hyper-targeted ads, and other channels to supercharge pipeline development. Leveraging AI tools like Instantly.ai, I've created personalized, automated campaigns that engage prospects and streamline the entire outbound process. This approach has consistently built robust pipelines faster and more efficiently, allowing sales teams to focus on closing deals rather than chasing leads.

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  Go to market strategy

  I specialize in developing GTM strategies that perfectly align with your business goals and market conditions. My superpower lies in helping startups identify the most effective GTM motion—whether it's product-led, sales-led, Marketing-led or hybrid—to drive sustainable growth. By understanding your unique strengths, market dynamics, ICP etc. I ensure that your GTM approach is not only scalable but also strategically tailored for success.

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  Growth marketing

  I design and implement data-driven growth marketing strategies that fuel customer acquisition, activation, and retention. My expertise spans both traditional and innovative channels, ensuring your campaigns are targeted, effective, and scalable. Whether it’s optimizing your funnel, crafting compelling messaging, or leveraging unique growth hacks, I help you build a marketing engine that drives sustained growth.

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  Sales

  I have extensive experience in building and scaling sales teams particularly in SaaS. My expertise is the entire sales cycle, from designing effective sales strategies and processes to implementing the right tools that enhance team performance. I focus on outbound and inbound sales activities, helping companies optimize how they sell. My way ensures that sales teams are not only equipped to meet their targets but also aligned with broader business objectives, driving sustainable revenue growth.

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  Gong

  7 years of experience

  I use Gong to boost sales team performance by analyzing call data and identifying key trends. This AI-powered tool provides actionable insights that help refine sales strategies, improve win rates, and align every interaction with overall business goals, driving consistent revenue growth.

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  Smartlead.ai

  4 years of experience

  In my opinion, One of the best email tools out there for outbounding today. Email deliverability features, supports using several domains in one setup. Easy to integrate with other tools like your CRM, Clay.com for and make.com (From which you can do almost anything).

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  Clay

  4 years of experience

  The best place to enrich data B2B in 2024. To quote a friend: "You could probably build it yourself in google sheets with some custom code and just connecting all datasources you need. But who has time for that? Besides, you need individual contracts with every datasource and juggle 50 API keys. I will just stick with Clay". I have used Clay now for over a year for several companies, and it has never let me down.

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  Hubspot

  12 years of experience

  I craft CRM strategies tailored for scaling SaaS companies, utilizing platforms like HubSpot to streamline lead generation and nurturing processes for both marketing and sales teams. My setups often involve advanced integrations with tools like Unbounce, Instantly/Smartlead, and Zapier/make.com or any other tool that needs to write and fetch data from the CRM, ensuring a seamless and efficient workflow that supports growth and enhances the overall customer journey.