Daniel Kurrasch

Hi 👋, I'm Daniel, a highly motivated and customer-centric Commercial Leader with 10+ years experience in fast-paced and highly competitive environments. I've been fortunate enough to build and lead high performing and diverse B2B Sales teams for various SaaS companies at different stages, with a primary focus in e-commerce/retail tech and SaaS. I'm here to help B2B SaaS Founders and first time Sales Leaders building exceptional sales strategies and playbooks help them grow their business. Reach out to me if you think I can help - happy to grab a digital ☕️!

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  Building a team

  Hire the best people and create the right space in which people can be the best version of themselves is the most important skill as a Leader. Developing Leadership as a craft does often come too short in early stage businesses but is key for predictable growth. I've spent the last 10 years building up teams of various sizes and cultural backgrounds, from 2-3 up to 50 people in both, IRL-as well as remote only environments and probably have interviewed 500+ sales executives and managers.

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  Go to market strategy

  From my experience, one of the biggest mistakes companies make when entering a market, is that their approach is sales-only. Building successful GTM strategies is way more than that! I've built and executed GTMs for companies of different sizes, at different stages, and different markets, primarily UK/I, Germany/DACH, France, Italy and the US.

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  Remote work

  I'm currently working for the remote company Shopify and lead various teams based across EMEA remotely. Previously, I've spent 3 years building up international markets on a hybrid approach. I'm a strong believer that when building a remote first culture right, it can make companies more successful long term.

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  Sales

  Started as an Account Executive myself, I know both sides, the life of an individual contributor as well as Leader. I've built up international B2B sales teams in Direct Sales (both Inside and Field), Channel Sales (both, Agency- and Tech Partnerships), Sales/Business Development (SDRs/BDRs) and Account Management (Cross Sell/Upsell), primarily in Ecommerce and Retail Tech (SaaS).

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  Technology and tools

  Sales Tech: Salesforce, Close.io (CRM), Salesloft (Sales Automation), Gong (Sales Intelligence), various Prospecting Tools such as Vidyard, Sales Optimize or ZoomInfo Tools for Remote Organizations: The last three years I've been leading teams across EMEA in a remote environment. In my experience tools play a key role in making this work for both, the company and employee. I'm happy to share my experience with Communication tools such as Slack or Hangouts or Collaboration software such as Miro

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  Asana

  7 years of experience

  At Shopify I started working with Asana to manage larger, more complex projects e.g. OKRs. I use it for both, collaboration within sales teams and across multiple teams, often connected with other tools such as Slack.

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  Close

  12 years of experience

  Close is a great No Code CRM for early stage businesses selling non-complex technology. In my previous role as VP Global Sales for an early stage Start Up I integrated and used it to build up several markets across EMEA.

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  LinkedIn

  14 years of experience

  LinkedIn (Sales Navigator) is the number one research tool for Sales Executives and should be a default in most team's outreach cadences. Additionally, LinkedIn can be a great platform for demand generation, too - either through direct outreach or ads. Lastly, the platform is a fantastic channel for content marketing to build trust in immature markets.

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  Salesforce

  9 years of experience

  Most of my 5+ years Salesforce experience I built up at Shopify. Reports/Dashboards, Campaign Design, Sales Funnel implementation, 3rd party connections - all aspects I'm very familiar with.

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  I've spent the majority of my time working for companies selling MarTech, Ecommerce- and Retail Tech to SMBs, Enterprises and everything in between. Often the economic buyer was the CMO, CDO or CEO, influenced by technical champions such as CTO.

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  I've spent my whole career in B2B and therefore have very limited/poor understanding of B2C business models. I've worked full-time or as an advisor for companies with marketplace, subscription- and fee for service business models.

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  E-Commerce is the industry to which I can add most Thought Leadership perspective. Platform landscapes (Shop platforms, CMS, Search, CRM..), business models (DTC, Wholsale, Marketplace..) and global network to executives (primarily B2C Commerce).

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  Similar to B2B, I've spent the majority of my time working for SaaS companies, selling their technology for subscription fees. I have experience in both, less-complex products in the <20k ARR space and complex, partly multi-products in the >100k ARR space.