Daniel Johnson

We’re a growth marketing agency that helps startups create ‘growth machines’ to generate predictable, repeatable and scalable growth.

Helping to establish the basic brand of PsycApps and it's related entities. Identifying and scaling growth channels both from a B2C and B2B perspective.

- Achieved 0→30,000 downloads in 8 months with avg of 12,000 Monthly Active Users with a retention increase of over 40% - Developed, implemented and managed Branding, Customer Acquisition and Product Development strategies - Implemented data-led growth, marketing and product feedback cycles to maximise efficiency Recruited, managed and trained the growth team As the Head of Growth, I work directly with the CEO to acquire and retain users for our app. Having joined the company at an early stage my responsibilities are wide ranging and include: forming the marketing, creating the customer personas, performing market research and developing the brand. In addition to this, I use a variety of offline and online marketing techniques which are led by data. In only a few short months we have achieved extraordinary growth with over 1k downloads, external investment and building our team.

Kickstart London - Mentored early stage startup Ivy House - A highly selective personal & Professional development organisation focused on young people with high potential. Cambridge University - Visiting Lecturer on Startup Growth to Cambridge’s Judge Business School for post-graduate students Neuchâtel Partners - Formed digital launch strategy for the Bugscore platform Cheeky Gorgonzola - Developed three major relationships with medium-sized telecom accounts Haygarth / Toast - Assisted in marketing execution with L’oreal account on social media Nascence - Founder of innovation agency for corporates and startups focused on helping to embrace innovation Tech London Advocates - Assist with general promotion of London’s tech and startup community

Google

Growth Mentor

November 2016 - present•google.com

Launchpad Start is a free 5-day hyper-acceleration program for early stage startups, with a focus on product, design, marketing, business & growth - helping startups validate their ideas and mitigate risk to build lasting sustainable businesses. The program provides one-to-one mentoring from fully vetted professionals from a diverse set of backgrounds and companies, who are volunteering their time to take ‘excitable hikers, and turn them into expert mountaineers’. I am the current Lead Growth Mentor for Google Launchpad Ukraine and Launchpad Lagos.

- Increased user base through digital marketing - Designed and implemented customer acquisition and product development strategies - Liaised with VCs and Investors Employed to run marketing within a fast-growing VC and incubator backed SaaS startup. I am responsible for the marketing and customer acquisition to consistently develop strategies to increase sales and raise brand awareness such as implementing PR, SEO and Content Strategies. Using Growth Hacking and Data-Backed marketing methodologies to identify key channels rapidly and efficiently.

- Founded ecommerce business - supply of low cost oil paintings - Responsible for all areas of marketing & growth - Exit (sold) to US competitor Image to Painting is a service that develops high-quality oil paintings from a photograph. Our skilled painters convert the photographic of your partner, pet or favourite holiday snap to a quality oil on canvas painting quickly and at lower prices than you might expect.

SWIG is a rapidly growing London based hip flask startup. Having been employed by Dawid and David at SWIG, I work as a generalist with a focus on marketing. I'm really excited about the future of SWIG, it's a fast growing startup with huge potential to become a widget recognised international brand. I know I can add considerable value to SWIG whilst also learning from Dawid and David.

Exaget is a mobile-first company that launched its first service at the end of 2012 in Finland. The company’s mission is to intelligently mobilise the applications and services used by consumers and businesses today and create new mobile services that will be needed in the future. Exaget’s first solution is a technology that delivers customised and targeted audio advertisements and other content to listeners based on their profiles. Reporting directly to the CEO, my responsibilities as a BDE are broad but primarily focus on managing customer relationships, new customer acquisition and marketing.