Kickstart London - Mentored early stage startup Ivy House - A highly selective personal & Professional development organisation focused on young people with high potential. Cambridge University - Visiting Lecturer on Startup Growth to Cambridge’s Judge Business School for post-graduate students Neuchâtel Partners - Formed digital launch strategy for the Bugscore platform Cheeky Gorgonzola - Developed three major relationships with medium-sized telecom accounts Haygarth / Toast - Assisted in marketing execution with L’oreal account on social media Nascence - Founder of innovation agency for corporates and startups focused on helping to embrace innovation Tech London Advocates - Assist with general promotion of London’s tech and startup community
Daniel Johnson
GTM & Growth Operator | AI & B2B SaaS | Fractional CMO | £18M+ Revenue Driven
Bio
GTM and growth operator with 10+ years scaling AI and B2B SaaS startups. I specialise in helping founders move from growth chaos to predictable acquisition — building GTM systems, PLG pathways, and AI-native workflows. Fractional CMO & Founder of We Scale Startups. Open to fractional and full-time growth leadership roles.
Expertise
Growth marketing
Although I deeply dislike the phrase, my career has been focused on helping businesses grow through employing the scientific method to rapidly, cheaply and effectively identify growth techniques and strategies.
Marketing automation
A commonly misunderstood process, marketing automation can help you generate and convert leads at scale but can be a complicated process with so many tools and factors involved. Worry not; I am happy to guide you through the process based on my experience in developing marketing automation systems for B2B (and some B2C) enterprises and startups.
Mindset coaching
Most growth fails before it starts — not because of bad tactics, but because of the mindset behind them. After working with hundreds of founders across accelerators and 1:1 sessions, I've found that helping founders think clearly about uncertainty, experimentation and failure is often the highest-leverage conversation we can have.
PPC strategies
Big fan of PPC as a customer acquisition method due to flexibility and data availability. Focused mainly on FB/IG, Google, Taboola with some third party platforms as well.
Product market fit
Understanding effective product-market fit is one of the most difficult and misunderstood tasks for early-stage businesses. Having run my own businesses and mentored hundreds through various accelerator programmes, I can assist in helping business validate product-market fit and identify validation techniques.
SEO
Search Engine Optimisation has proven to be one of the most effective methods for my brands and my clients. But the game has changed, no longer can you spam keywords and hope Google will index and rank your website. You now need to take a data-driven, carefully thought out approach accounting for Google's hundreds of ranking factors.
Sales
Growth and sales are the same game played on different boards. I work with founders to identify their ideal customers with precision, build repeatable outbound systems, and create acquisition loops they can hand off and scale. If your pipeline feels unpredictable, this is where we start.
Venting frustration
Having worked in a variety of roles both within companies and startups as a junior employee, head of marketing and then as a consultant I have experienced a lot of difficulties and pains. As such I am more than happy to have a discussion about pains experienced in the world of startups. Perhaps together we can resolve your issues. Vent away!
Toolkit
ActiveCampaign
15 years of experienceActiveCampaign is an awesome tool and the step up for businesses who want to accelerate and automate their emails. Although it's incredibly powerful, it can be daunting to use.
Adroll
9 years of experienceHaving used AdRoll and some of their competitors for a few years for multiple clients I can explain what works and what doesn't. And when other platforms are more suitable.
Google Ads
11 years of experienceCreating online marketing strategies and developing digital advertising campaigns for SMEs using Google's keyword and auction-based, pay-per-click platforms. Selecting appropriate words and phrases per business type, and determining appropriate bids for ads to appear on Google's Search and Search Partners' network and Google's Display network.
Ahrefs
12 years of experienceAhrefs, my favourite SEO tool is awesome at helping businesses improve their search engine rankings. However, the difficulty is converting the results into actionable insights!
Buffer
12 years of experienceHave used Buffer fairly extensively in both B2B and B2C settings to post, manage and develop social media for various startups. Super customer friendly tool if used effectively.
Google Analytics
17 years of experienceA beautiful and often poorly used piece of kit there is so much data it can often be daunting to understand how to use effectively. I'll show you how to convert data > information > action.
Mailchimp
16 years of experienceMailchimp is an excellent tool for customer engagement for early stage businesses, having sent over 1 million emails using the platform I would consider myself pretty good with it.
Wordpress
11 years of experienceMy experience using WordPress for business. I have successfully built a good-looking website in WordPress in a matter of hours. I also make edits to build out pages on companies’ WordPress websites and increase their organic traffics.
Industries
SaaS
Having led marketing and growth initiatives at high-growth SaaS startups, I specialise in executing data-driven strategies to achieve significant user acquisition and retention. With a proven record in successfully managing multi-million-pound paid acquisition campaigns, I am equipped to deliver scalable and predictable growth for SaaS businesses.
Cannabis
As the former Head of Growth at Greenscreen, I played a pivotal role in brand building, website redevelopment, and sales acceleration. My success in digital marketing strategies, customer acquisition, and data-driven growth has delivered exceptional results in this fast-evolving industry. Leveraging my in-depth knowledge of regulations and market dynamics, I'm adept at tailoring strategies to the unique needs of cannabis-focused businesses.
E-Commerce
Through executing effective growth marketing strategies and leveraging paid acquisition platforms, I have successfully generated over £15m in revenue. I have also led growth initiatives at companies like Greenscreen and Shoprocket, demonstrating a deep understanding of the e-commerce market and customer acquisition strategies. My data-driven approach enables me to provide effective growth solutions to businesses looking to excel in the competitive e-commerce landscape.
B2C
I've run user acquisition for B2C startups across apps, ecommerce and consumer services — managing multi-million-pound paid campaigns and building the retention loops that make acquisition economics actually work. If your CAC is climbing or your LTV story isn't convincing investors, this is a good place to start.
B2B
My B2B experience spans fintech, SaaS and professional services — running demand gen, outbound sequences and paid campaigns that convert. I've mentored dozens of B2B founders through Google Launchpad and Techstars on go-to-market strategy, ICP definition and building sales-marketing alignment from scratch.
Digital Marketing
Digital marketing is the execution layer — and I've run all of it. £6M+ across Google, Meta, LinkedIn, Twitter and Taboola. £18M+ in measurable revenue impact. Millions of app downloads. I know which channels work for which business models, and I won't send you down the wrong one.
Mobile Apps
I've driven millions of downloads for consumer apps including eQuoo, using paid acquisition, ASO and retention-focused onboarding. App growth is a different game — the economics are tighter and the feedback loops are faster. I can help you read the data correctly and spend efficiently.
Experience
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Launchpad Start is a free 5-day hyper-acceleration program for early stage startups, with a focus on product, design, marketing, business & growth - helping startups validate their ideas and mitigate risk to build lasting sustainable businesses. The program provides one-to-one mentoring from fully vetted professionals from a diverse set of backgrounds and companies, who are volunteering their time to take ‘excitable hikers, and turn them into expert mountaineers’. I am the current Lead Growth Mentor for Google Launchpad Ukraine and Launchpad Lagos.
We Scale Startups is a growth marketing consultancy I founded in 2016. We work with early-stage startups to build predictable, data-driven growth systems — covering paid acquisition, SEO, email, and go-to-market strategy. Clients span SaaS, ecommerce, fintech and consumer apps across the UK, US and Europe.
Helping to establish the basic brand of PsycApps and it's related entities. Identifying and scaling growth channels both from a B2C and B2B perspective.
- Achieved 0→30,000 downloads in 8 months with avg of 12,000 Monthly Active Users with a retention increase of over 40% - Developed, implemented and managed Branding, Customer Acquisition and Product Development strategies - Implemented data-led growth, marketing and product feedback cycles to maximise efficiency Recruited, managed and trained the growth team As the Head of Growth, I work directly with the CEO to acquire and retain users for our app. Having joined the company at an early stage my responsibilities are wide ranging and include: forming the marketing, creating the customer personas, performing market research and developing the brand. In addition to this, I use a variety of offline and online marketing techniques which are led by data. In only a few short months we have achieved extraordinary growth with over 1k downloads, external investment and building our team.
- Increased user base through digital marketing - Designed and implemented customer acquisition and product development strategies - Liaised with VCs and Investors Employed to run marketing within a fast-growing VC and incubator backed SaaS startup. I am responsible for the marketing and customer acquisition to consistently develop strategies to increase sales and raise brand awareness such as implementing PR, SEO and Content Strategies. Using Growth Hacking and Data-Backed marketing methodologies to identify key channels rapidly and efficiently.
E-CommerceSaaSB2BImage to Painting
Director- Founded ecommerce business - supply of low cost oil paintings - Responsible for all areas of marketing & growth - Exit (sold) to US competitor Image to Painting is a service that develops high-quality oil paintings from a photograph. Our skilled painters convert the photographic of your partner, pet or favourite holiday snap to a quality oil on canvas painting quickly and at lower prices than you might expect.
SWIG is a rapidly growing London based hip flask startup. Having been employed by Dawid and David at SWIG, I work as a generalist with a focus on marketing. I'm really excited about the future of SWIG, it's a fast growing startup with huge potential to become a widget recognised international brand. I know I can add considerable value to SWIG whilst also learning from Dawid and David.
Exaget is a mobile-first company that launched its first service at the end of 2012 in Finland. The company’s mission is to intelligently mobilise the applications and services used by consumers and businesses today and create new mobile services that will be needed in the future. Exaget’s first solution is a technology that delivers customised and targeted audio advertisements and other content to listeners based on their profiles. Reporting directly to the CEO, my responsibilities as a BDE are broad but primarily focus on managing customer relationships, new customer acquisition and marketing.