Startup Growth Marketer | Past: Google Launchpad, Cambridge University Speaker, Techstars Almuni & more

Taipei, Taiwan (+08:00 UTC)Chinese, Englishfrom Midrand, Sudafrica
Marketing automation

A commonly misunderstood process, marketing automation can help you generate and convert leads at scale but can be a complicated process with so many tools and factors involved. Worry not; I am happy to guide you through the process based on my experience in developing marketing automation systems for B2B (and some B2C) enterprises and startups.


Search Engine Optimisation has proven to be one of the most effective methods for my brands and my clients. But the game has changed, no longer can you spam keywords and hope Google will index and rank your website. You now need to take a data-driven, carefully thought out approach accounting for Google's hundreds of ranking factors.

PPC strategies

Big fan of PPC as a customer acquisition method due to flexibility and data availability. Focused mainly on FB/IG, Google, Taboola with some third party platforms as well.

Growth marketing

Although I deeply dislike the phrase, my career has been focused on helping businesses grow through employing the scientific method to rapidly, cheaply and effectively identify growth techniques and strategies.

Product market fit

Understanding effective product-market fit is one of the most difficult and misunderstood tasks for early-stage businesses. Having run my own businesses and mentored hundreds through various accelerator programmes, I can assist in helping business validate product-market fit and identify validation techniques.

Mindset coaching

Having a growth mindset is one of the most important aspects of creating a growth culture within a business. It is also one of the most difficult to achieve due to its lack of quantifiable-ness. However, having a growth mindset can help you to maximise the effectiveness of all your growth campaigns.

Venting frustration

Having worked in a variety of roles both within companies and startups as a junior employee, head of marketing and then as a consultant I have experienced a lot of difficulties and pains. As such I am more than happy to have a discussion about pains experienced in the world of startups. Perhaps together we can resolve your issues. Vent away!


Having had a bunch of experience in outbound marketing, I now work with startups to help them to 1. identify their ideal customers (and find ways of iterating on this process) and then 2. find ways to predictably, repeatably and scalably acquire them, generally at scale.

Mentor Toolkit
Google Analytics
over 11 years of experience

A beautiful and often poorly used piece of kit there is so much data it can often be daunting to understand how to use effectively. I'll show you how to convert data > information > action.

over 3 years of experience

Having used AdRoll and some of their competitors for a few years for multiple clients I can explain what works and what doesn't. And when other platforms are more suitable.

over 6 years of experience

Have used Buffer fairly extensively in both B2B and B2C settings to post, manage and develop social media for various startups. Super customer friendly tool if used effectively.

over 6 years of experience

Ahrefs, my favourite SEO tool is awesome at helping businesses improve their search engine rankings. However, the difficulty is converting the results into actionable insights!

over 9 years of experience

ActiveCampaign is an awesome tool and the step up for businesses who want to accelerate and automate their emails. Although it's incredibly powerful, it can be daunting to use.

over 15 years of experience

Mailchimp is an excellent tool for customer engagement for early stage businesses, having sent over 1 million emails using the platform I would consider myself pretty good with it.

Founding Partner
We Scale Startups
- present

We’re a growth marketing agency that helps startups create ‘growth machines’ to generate predictable, repeatable and scalable growth.

Fin Tech
Chief Marketing Officer
Berlin, Regno Unito
- present

Helping to establish the basic brand of PsycApps and it's related entities. Identifying and scaling growth channels both from a B2C and B2B perspective.

Head of Growth & Marketing
London, Regno Unito
- present

- Achieved 0→30,000 downloads in 8 months with avg of 12,000 Monthly Active Users with a retention increase of over 40% - Developed, implemented and managed Branding, Customer Acquisition and Product Development strategies - Implemented data-led growth, marketing and product feedback cycles to maximise efficiency Recruited, managed and trained the growth team As the Head of Growth, I work directly with the CEO to acquire and retain users for our app. Having joined the company at an early stage my responsibilities are wide ranging and include: forming the marketing, creating the customer personas, performing market research and developing the brand. In addition to this, I use a variety of offline and online marketing techniques which are led by data. In only a few short months we have achieved extraordinary growth with over 1k downloads, external investment and building our team.

Growth Mentor
- present

Launchpad Start is a free 5-day hyper-acceleration program for early stage startups, with a focus on product, design, marketing, business & growth - helping startups validate their ideas and mitigate risk to build lasting sustainable businesses. The program provides one-to-one mentoring from fully vetted professionals from a diverse set of backgrounds and companies, who are volunteering their time to take ‘excitable hikers, and turn them into expert mountaineers’. I am the current Lead Growth Mentor for Google Launchpad Ukraine and Launchpad Lagos.

Head of Marketing
London, Regno Unito
- present

- Increased user base from 400 → 20,000 in 11 months, primarily through digital marketing - Designed and implemented customer acquisition and product Development strategies resulting in 200% company revenue increase - Liaised with VCs and Investors Employed to run marketing within a fast-growing VC and incubator backed SaaS startup. I am responsible for the marketing and customer acquisition to consistently develop strategies to increase sales and raise brand awareness such as implementing PR, SEO and Content Strategies. Using Growth Hacking and Data-Backed marketing methodologies to identify key channels rapidly and efficiently.

Freelance Contracts
- present

Kickstart London - Mentored early stage startup Ivy House - A highly selective personal & Professional development organisation focused on young people with high potential. Cambridge University - Visiting Lecturer on Startup Growth to Cambridge’s Judge Business School for post-graduate students Neuchâtel Partners - Formed digital launch strategy for the Bugscore platform Cheeky Gorgonzola - Developed three major relationships with medium-sized telecom accounts Haygarth / Toast - Assisted in marketing execution with L’oreal account on social media Nascence - Founder of innovation agency for corporates and startups focused on helping to embrace innovation Tech London Advocates - Assist with general promotion of London’s tech and startup community

Marketing Manager

SWIG is a rapidly growing London based hip flask startup. Having been employed by Dawid and David at SWIG, I work as a generalist with a focus on marketing. I'm really excited about the future of SWIG, it's a fast growing startup with huge potential to become a widget recognised international brand. I know I can add considerable value to SWIG whilst also learning from Dawid and David.

Business Development Executive

Exaget is a mobile-first company that launched its first service at the end of 2012 in Finland. The company’s mission is to intelligently mobilise the applications and services used by consumers and businesses today and create new mobile services that will be needed in the future. Exaget’s first solution is a technology that delivers customised and targeted audio advertisements and other content to listeners based on their profiles. Reporting directly to the CEO, my responsibilities as a BDE are broad but primarily focus on managing customer relationships, new customer acquisition and marketing.

Image to Painting

- Founded ecommerce business - supply of low cost oil paintings - Responsible for all areas of marketing & growth - Exit (sold) to US competitor Image to Painting is a service that develops high-quality oil paintings from a photograph. Our skilled painters convert the photographic of your partner, pet or favourite holiday snap to a quality oil on canvas painting quickly and at lower prices than you might expect.

Google Analytics Advanced

Analytics Academy helps you learn about Google's measurement tools so that you can grow your business through intelligent data collection and analysis.

Reviews (75)
Ashley Bailey
1 session
22 Sep 2021

Straightforward and clear - definitely book again.

1 session
20 Sep 2021

Daniel was helpful in guiding us to resources we should be looking at.

Hardik Makadia
1 session
20 Sep 2021

Great guy with a lot of input on SaaS theories.

Eyerusalem Meaza, MBA
1 session
5 Sep 2021

Briefly discussed PMF techniques and ways to develop a messaging map to customize value proposition

1 session
31 Aug 2021

Sadly, the session was only 30 minutes! With all his experience and knowledge, Daniel was able to ask the right questions, give ideas and share some learnings from the past. Looking forward to the followup session! :)

Maïté Altmeisch
1 session
28 Aug 2021

Daniel was super helpful and really committed to get to the bottom of the issue we're currently facing. Daniel was also very generous in offering his expert input. We covered a wide area of detailed, actionable advice on how to turn things around with our paid ads. I'm excited to implement all of it and would definitely recommend a call with Daniel.

1 session
25 Aug 2021

Daniel is a great Mentor with a lot of knowledge about how to setup a Growth Machine. My major takeaways have been to get a clear idea about what's a Growth Machine, and which factors should I consider in its design, and the major acquisition channels that can help to do it.

Adinda Rosyadha
1 session
23 Aug 2021

Was great, helpful, and resourceful

Harry Ng
1 session
23 Aug 2021

Thanks for sharing the process of measuring conversion, including setting up attribution software and resources to check out.

Hubert Lo
1 session
20 Aug 2021

Great call with Daniel! Provided me with resources and advice on our content approach! Thanks for sharing the experience and providing actionable insights!

Bob Barcell
1 session
13 Aug 2021

Daniel was helpful in pointing out half a dozen very specific ways that I could change my site to increase conversion rates, and he enlightened me about the efficacy or lack thereof of one of Googles planning tools. Very helpful.

1 session
12 Aug 2021

Daniel gave relevant information that I was able to take away and apply to my business.

Rob Delijani
1 session
10 Aug 2021

Great speaking with Daniel. He provided feedback to my growth plan and offered insights into areas to focus and prioritise which I look forward to putting into action.

Lodewijk "Louis" Veldhuijzen
1 session
3 Aug 2021

Daniel helped me identify a lot of small problems within my sales funnel: 4 pages of notes! Thanks Daniel; I'll definitely follow up in the future.

Evgeny Korolev
3 sessions
31 Jul 2021

Daniel gave me detailed vision on how to launch an MVP, share his ideas about finding a team. Overall it was really useful.

Daniel Pirciu
1 session
28 Jul 2021

I just had a really great talk with Daniel about his agency/consultant processes and he was more than helpful. Really open to answer all my many questions. He clearly knows his stuff and I'm eager to hone in on some of the topics we briefly covered today, in a future session.

2 sessions
26 Jul 2021

Daniel was a pleasure to speak to. Very friendly, easy to talk to and really offered some gems of advice - as well as extra time. We'll speak again soon Daniel. Thank you.

Maruti Agarwal
1 session
26 Jul 2021

We went over the product demo & sales deck. Daniel provided several high-value improvement points on both. Quickly understood the product and got deeper into it. Made some useful suggestions about the overall marketing and positioning as well.

Oskar Johnston
1 session
19 Jul 2021

I had a great talk to Daniel, he is very knowledgable in PPC strategies. He gave me some great new insights on general PPC strategies and more technical problems I am facing currently. Very friendly and I will definitely book another call.

Arsalan Abbas
1 session
19 Jul 2021

Dan provided me with a constructive feedback regarding my paid campaigns which are currently in progress. I'd definitely recommend speaking to Daniel :)

Kai Malzer
1 session
12 Jul 2021

Thanks again Daniel for the great advice.

Simo Elalj
1 session
9 Jul 2021

Great call with Daniel

Amy Woodward
1 session
29 Jun 2021

Very insightful session with a lot of tactical advice that we can implement to help grow our startup - thank you!

1 session
14 Jun 2021

Great chat with Daniel, left with some actions to take which will hopefully improve our business proposition.

Ahmed Ragab
1 session
14 Jun 2021

Great Session with Daniel and he shared some interesting resources.

Ian Chew
1 session
10 Jun 2021

I was feeling confused about the direction of our marketing, and Daniel helped me get clarity by walking me through the prioritization framework that he uses with his clients. He also candidly shared what most startup founders get wrong, and what to do instead. SO grateful for your generous sharing Daniel!! :) Looking forward to chatting again

Greg Fry
1 session
9 Jun 2021

Daniel was helpful in getting me to focus on a couple areas that will help me with starting out as a new VP. He also offered to review slides I will need to prepare for my first upcoming board presentations this summer. Thanks Daniel!

Thaddeus Lorenz
1 session
7 Jun 2021

David provided me with resources and advice that has helped my startup correct course. Huge help.

Peter Antonov
1 session
3 Jun 2021

Phenomenal call with Daniel Johnson! So much covered in 30 minutes. He’s a great listener! Very quickly grasped my branding concern and how it may affect growth. The advice that followed was invaluable. We even had time left to discuss pricing.. he taught me a great trick there. And I learned something I never knew about how people shop in Asia compared to the West. He also taught me the biggest mistake he sees startups make when it comes to growth and more! Such a great dude and a value-packed call :)

Peter Topercer
1 session
1 Jun 2021

Had a great discussion with Daniel on various topics with super valuable insights to think about on our website. Definitely, I recommend talking to him 10 out of 5 stars for Daniel ha :) Thank you for your time :)

Bradley Hebert
1 session
13 May 2021

Excellent conversation. I now have the resources I need to be effective. Daniel, in 30 minutes, has already completely revamped all of my business concepts and provided me a clear pathway to improvement in my field.

Norberto Gonzalez Sfeir - CEO en Flexpacio
1 session
26 Apr 2021

Daniel has a lot of expertise in Growth Hacking and he shows it in his session. 100% recommended

Markus Hofmann
1 session
16 Apr 2021

"A big SEO nerd" — Had a fantastic session with Daniel about SEO and content marketing. Daniel gave a very easy to understand high level overview, as well as ver knowledgable answers to more detailed questions. He also shared specific ideas for our case as well as helpful tools. Highly recommended!

Rachel Lo
1 session
24 Mar 2021

Great convo about what goes into a growth marketer role!. I'll be back for another sess to talk about data analysis! Thanks, Daniel!

Alex Marco
1 session
23 Mar 2021

Daniel is a rare marketing talent. We discussed strategies to target specific employees from specific companies with nearly no data, and he came up with some creative solutions. 100% recommended

Riho Fukuda
1 session
23 Mar 2021

He introduced me to a helpful udemy course.

Mladen Vachkov
1 session
19 Mar 2021

I liked that the conversation with Daniel was straight on point. He told me exactly what I needed to know and gave me some very good insights and tips on how to approach my issue!

Ia Lising
1 session
18 Mar 2021

I think it was awesome to meet with Daniel because he was an expert on SEO and at the same time patiently guided me on how to improve my website ranking. Thank you!

Caleb Hager
1 session
12 Mar 2021

A great guy with lots of applicable wisdom. Offered great criticism with constructive steps to take to improve our brand's long term marketing goals.

Mario Cimmino
1 session
3 Mar 2021

Thank you for being a great sounding board and giving great feedback. Daniel knows his stuff and is definitely worth chatting with.

Venese Lau
1 session
5 Feb 2021

Daniel is super knowledgeable in his field and gave a lot of value in a short period of time. Thank you for the SEO tips you shared to help me improve my project. Appreciate it!

James Rose
1 session
2 Feb 2021

It only took a few minutes for Daniel to find a great messaging opportunity that was hiding right under my nose. The session has given me a lot to think about and some ways to improve our website that I think are going to work well. Can't wait to try out his suggestions.

Anthony Giordano
1 session
19 Jan 2021

Daniel was great to speak with about growth, especially in terms of social media ad strategy and analytics. He also took the time to ideate on other aspects of the business.

Dan Thompson
1 session
18 Jan 2021

Daniel was fantastic. He understood my business straight away and not only covered areas I was asking about, but put forward ideas I would never have imagined. Extremely insightful and helpful!

2 sessions
7 Jan 2021

5 stars!

2 sessions
7 Jan 2021

Highly recommended!

Carlos Courtney
1 session
27 Dec 2020

Daniel is quick at identifying how to solve your pain point. After 2 months of speaking with him, I implemented everything we spoke about and booked a second call. His knowledge has been a game changer.

Hal Zeitlin
1 session
17 Dec 2020

Daniel helped me map out messaging and Landing Page flow for a new CBD product coming to market. Super smart, super kind guy. Big fan of Daniel 💪.

Nidhish Rajan
1 session
30 Nov 2020

Daniel was very straight to the point. He shared some great tips on resume building and how to position yourself for interviews.

Guy Hobbs
1 session
2 Nov 2020

What a guy! Daniel jumped in and gave me instant clarity on what I was doing right and what needed work when it came to my marketing automation. He was full of great tips and strategies and he clearly knows his stuff. Highly recommend a call with him!

Evgeny Korolev
3 sessions
14 Oct 2020

Daniel gave me feedback about the platform, answered the questions, shared his personal experience. I felt, he was a little bit annoyed and wanted to finish the call faster, but maybe it's because of an early call. Anyway, he answered all the questions and helped to better evaluate the idea, so it was worth it

Ilya Nasedkin
1 session
12 Oct 2020

Friendly and detailed advice for all the points I have raised. Really enjoyed talking to Daniel. He gave me an advice and ideas on how to develop my role and skills further. Most likely will book more. Thanks!

Alberic Db
1 session
9 Oct 2020

Daniel was very helpful and gave me very good tips. I'll schedule a call with him again.

Sheldon Chi
1 session
8 Oct 2020

It was great talking to Daniel. He gave me a lot of valuable advice.

Conrad Wadowski
1 session
25 Aug 2020

Awesome to get Dan's feedback on a new product we're working on. Thanks Dan!

Steve Birnhak
1 session
11 Aug 2020

Daniel gets right to the point and doesn't pull punches, which is great. He gave me some useful advice on how to perform critical assumption planning via his ICE methodology.

Vincent Tresno
1 session
9 Aug 2020

Daniel is a skilled growth expert with deep knowledge in paid media and also the field of angel investment. It was a true pleasure to meet and speak to Daniel! V.

Milena Klotz
1 session
29 Jul 2020

It was a pleasure to connect with Daniel and discuss how I can improve my marketing efforts. He was very friendly and gave me lots of useful advice.

Armel Beaudry Kembe
2 sessions
27 Jun 2020

I had a great chat with Daniel!

Sibi Murugesan
1 session
23 Jun 2020

Daniel was efficient with our call (which I appreciated)! He gave some high level ideas on how we could grow which is exactly what we were looking for!

Armel Beaudry Kembe
2 sessions
17 Jun 2020

I had a good chat with Daniel. I wish we had more time to talk. I learn a few things in our discussion. I will schedule more sessions to chat with him again.

Evgeny Korolev
3 sessions
21 May 2020

Daniel gave me an important feedback about the website and helped with choosing marketing instruments.

Paul Grosso
2 sessions
5 May 2020

Very nice experience really helpful with explaining how to market my brand and content

Awad Makkawi
1 session
3 May 2020

Was great talking to Daniel to get an outside view on the paid campaigns (performance campaigns) that we've run and possible areas for optimization. We discussed audience targeting, copy, the offer and increasing number of touchpoints with the audience to engage further and clarifying the value proposition.

Supriya Agarwal
1 session
2 May 2020

Daniel was super helpful and patient while I tried to figure out how to use GrowthMentor app :-). He listened to the problem statement patiently and gave helpful tips and encouraged the use of Facebook Groups to get beta users for my startup. Thanks Daniel and sorry for the late review!

Nuno Pereira
1 session
8 Feb 2020

Great call with Daniel. We talked about UGC (user-generated content) and how to collect it, use it and scale it across social media channels in a B2C context. Got some great tips about how to structure these videos (how long they should be, what topics I should approach, etc.) and will definitely implement a lot of Daniel's suggestions.

Hector Hughes
1 session
27 Jan 2020

Great to chat with Daniel! Super useful, he's got fantastic knowledge of all things startup.

Sarvy van Maris
1 session
23 Jan 2020

Helpful ideas and great sounding board.

Oseitofo Amedu
1 session
12 Jan 2020

Our call was brief; Daniel is very succinct. However, his advice were spot on!

Suvasini Raghavan
1 session
31 Dec 2019

Daniel was kind enough to follow up on the status even after the call. Although my problem statement was pretty broad, Daniel did his best to help me with whatever he could. Thanks, Daniel.

Kalo Yankulov
1 session
27 Aug 2019

Daniel helped us with Google Ad Grants and Google Ads. Ha gave us insights on how to spend the Google Ad Grants budget in the wisest possible way. He was able to share with us how some of the companies he has worked for, have used Google Ad Grants in the past, which was very helpful. Knowing the theory is one thing but having reference experience is a completely different thing. Daniel has a lot of the later as far as Google Ads go.

2 sessions
14 Aug 2019

Daniel shared me helpful insights on how to create a returning audience in Failory and be able to create a community of users who weekly interact with the site and within them.

Oz Merchant
1 session
14 Aug 2019

Daniel was very responsive. We got down to business right away and he pointed out a few key areas that I needed to pay attention to get some quick ROI. Look forward to a follow up to dive deeper into it.

Sebastian Hovv
1 session
8 Aug 2019

Great guy, great call!

Justin Tafel
2 sessions
21 May 2019

Daniel was patient, insightful, and was very helpful in answering questions I had that I was struggling to find elsewhere.