
Daniel Hardoon
Fractional CMO & Growth Marketing Consultant | Founder & Consultant at The Startup CMO | Ex VC & Operator Turned Founder
Bio
I'm the Founder of The Startup CMO, providing fractional CMO and growth consultancy and Hardoon Venture Partners angel investing into early stage tech companies. On the growth side I can help: - Audit, consult and advise in developing your GTM strategy - Facilitate bullseye session to help better understand the 360 view of growth opportunities - Translate this GTM into actionable quarterly OKRs - Execute on the OKRs - Building a marketing team On the funding side I can help: - Accelerate your fundraise - Pitch deck review and optimisation I've worked with over 50+ startups, as a growth consultant with a Series A graduation of +85% (vs 25% market average). The portfolio of companies I've worked with has raised c. €0.5b post my entry. Previously Head of Growth at Samaipata, a renowned pan-European venture capital fund investing in digital businesses with network effects at the early stage across Europe and Stint, a marketplace app connecting university students to hospitality businesses. For a TONNE of free resources such as my Notion Growth Tech Stack that's helped 50+ companies scale and raise over $0.5b or my 15 page summary that distills the invaluable insights and provides actions to carry out from the book "Traction" by Gabriel Weinberg and Justin Mares, just copy and paste the link below 👇 https://stan.store/TheStartupCMO
Expertise
Building a team
As a seasoned leader in venture capital and high-growth startups, I excel in building dynamic teams primed for success. I understand the intricacies of team development, whether forming a startup team or enhancing established ones, I craft strategies to encourage collaboration, innovation, and lasting success. My approach prioritises trust, empowerment, and ongoing learning, enabling every team member to thrive.
Content marketing
In content marketing, I excel at crafting social media strategies and strategic content that resonate with audiences across diverse platforms. With a keen eye for storytelling and audience engagement, I've led teams that create authentic, valuable content that drives brand awareness, fosters trust, and generates meaningful connections. I tend to use the reverse pyramid framework when thinking about building scaleable content machines.
Email marketing
I've orchestrated highly targeted campaigns that nurture leads, drive conversions, and foster long-term customer relationships. From crafting engaging content to optimising subject lines, email copy, send times and segmentation, I leverage data-driven insights and automation to deliver personalised experiences at scale. I've loved using this channel within my marketing mixes as you're able to obtain quick insights on your target audience, essential when building out your ICP and personas!
Go to market strategy
With expertise in go-to-market strategy, I excel in crafting tailored plans for product launches and market penetration. From market analysis to execution, I've provided end-to-end support for over 50+ early stage tech companies, ensuring alignment with business objectives. I conduct audits, offer strategic counsel for GTM refinement, host bullseye sessions to identify growth opportunities, translate insights into actionable quarterly OKRs, and execute on OKRs to drive tangible growth outcomes.
Marketing automation
Putting automation at the forefront of your GTM strategy is key to ensuring a productive and efficient team. I've streamlined and optimised processes to enhance efficiency and effectiveness. Leveraging advanced tools and strategies, I orchestrate targeted campaigns, lead nurturing, and customer engagement initiatives within a wide range of sectors. Zapier will be your best friend once we've spoken!
Product market fit
Finding PMF is my bread and butter. My expertise with working with early stage startups lies in achieving product-market fit through meticulous analysis, iteration, and customer-centric strategies. By deeply understanding market needs and refining product offerings accordingly, I ensure seamless alignment between what is built and what the market demands. Making sure you have a growth mindset will be important for this one!
SEO
With SEO, I leverage N-dimensional strategies that leverages AI to enhance online visibility and drive sustainable growth. By prioritising long-term channels in your marketing mix, such as SEO, I ensure lasting success and brand resonance. Let me optimise your digital footprint with tailored SEO approaches, securing prominent positioning and long-lasting impact in the digital landscape.
Toolkit

Apollo
14 years of experienceWith Apollo, I find top-notch leads faster and close deals more effectively. Its automation features make cold outreach a breeze, allowing me to reach prospects at scale while keeping it personal. Apollo isn't just a tool; it's my secret weapon for driving growth and success.

Cognism
7 years of experiencePretty simple. This feeds my heavy useage on LemList. Cognism has completely changed my approach to sales and lead generation, delivering unparalleled accuracy and efficiency. It's like having a supercharged engine that powers my outreach efforts, uncovering valuable prospects and opportunities with precision.

Lemlist
7 years of experienceBig kudos to the team behind Lemlist for developing such an amazing tool! Lemlist has truly transformed the way I approach email outreach, saving me valuable time and effort while increasing my effectiveness. It's like having a secret weapon in our marketing arsenal that enables us to create personalised, engaging cold outbound sequences at scale. The best strategies i've seen use this combine email marketing, Linkedin outreach and cold calling!

Miro
7 years of experienceMiro allows me to can create dynamic, interactive boards that facilitate brainstorming, planning, and decision-making with teams across the globe. Its intuitive interface and versatile toolkit make it easy to map out workflows, design wireframes, and organise thoughts in real-time. Plus, its seamless integration with other productivity tools streamlines my workflow and keeps everyone on the same page.

Phantombuster
11 years of experienceUtilising Phantombuster as a powerful tool, I automate repetitive tasks and extract valuable data from various online platforms. With its robust features for web scraping, API integration, and social media automation, I streamline processes, unlock insights, and drive growth using this tool. As I mentioned a big part of growth marketing is marketing automation and this is a key tool I use as part of my MarTech Stack.

Webflow
7 years of experienceThe cooler younger brother of Squarespace or Wordpress! A big shoutout to Webflow for revolutionising my web design and development process! With Webflow, I can create stunning, responsive websites without writing a single line of code. Its intuitive visual editor and powerful CMS makes it easy to design and publish professional websites quickly. Plus, its hosting platform ensures that my sites are fast, secure, and always available.
Google Analytics
11 years of experienceWith Google Analytics, I can dive deep into my website data, uncovering valuable insights about my audience, their behaviour, and the effectiveness of my marketing efforts. Its intuitive interface and robust reporting capabilities make it easy to track key metrics, identify trends, and make data-driven decisions to drive growth.
Google Data Studio
11 years of experienceData Studio allows me to create interactive reports that provide valuable insights into business performance. Its intuitive drag-and-drop interface makes it easy to customise reports to suit my needs, while its seamless integration with other Google products ensures that I have access to all the data I need in one place. Whether I'm analysing website traffic, tracking campaign performance, or monitoring KPIs, GDS is my go-to tool for making data-driven decisions and driving success.
LinkedIn
14 years of experienceGreat platform for both advertising and cold outreach! With LinkedIn Ads, I've been able to precisely target my ideal audience, resulting in higher quality leads and conversions. And when it comes to cold outreach, LinkedIn is a game-changer. I've been able to connect with prospects in a more personal and meaningful way, leading to valuable relationships and business opportunities. LinkedIn isn't just a social network; it's a powerful tool that has transformed the way I do business.
Mailchimp
11 years of experienceDefinitely the cheapest email marketing too1 for startups! With Mailchimp, I can easily create and send beautiful email campaigns that engage my audience and drive results. Mailchimp's automation features save me time and effort by streamlining repetitive tasks. Whether I'm nurturing leads or staying connected with customers, Mailchimp is my go-to platform for email quite a few of my email campaigns when on a budget.
Mixpanel
7 years of experienceI'm able to track and understand user interactions across my digital properties, from websites to mobile apps. Its powerful analytics platform provides deep insights into user engagement, retention, and conversion, empowering me to make data-driven decisions that optimise the user experience and fuel business growth. Whether I'm A/B testing new features, segmenting users for targeted campaigns, or optimsing onboarding flows, Mixpanel is my go-to tool for unlocking the full potential of PLG.

Notion
12 years of experienceNo words for this one. Simply does everything I need. Notion has truly revolutionised the way I organise and collaborate, seamlessly integrating all aspects of my workflow and streamlining communication like never before. It's like having a digital Swiss Army knife right at my fingertips, empowering me to tackle any task with ease and efficiency.
Supermetrics
11 years of experienceWith this I can effortlessly gather and visualise data from multiple sources, saving me countless hours of manual work. Its seamless integration with popular platforms like Google Analytics and Facebook Ads ensures that I have access to all the insights I need in one place. Plus, its robust reporting features allow me to create custom dashboards and reports that provide valuable insights into my marketing performance into Google Data Studios.
Zapier
11 years of experienceTeam Zapier deserves a huge shoutout for crafting such an incredible tool! Zapier has been an absolute game-changer, revolutionizing our workflows and empowering us to achieve more with less effort. It's like having a magic wand that effortlessly orchestrates tasks, bringing order to chaos and saving us countless hours. Zapier isn't just a tool; it's my favourite marketing superhero, making me feel unstoppable. I'll teach you how to use it!