Chief Growth Officer | Strategic Advisor | Sr Growth @Outlierventures.io,Brave.com,Lastminute.com | Founder and Investor
I went to Danilo about ActiveCampaign and in 30 mins I'm on a waaay better track than weeks of trying to figure it out myself. Highly recommend!
Danilo is a fellow marketer who knows his chops. He leads a session with clear examples from his experience, breaking it down to what's relevant for you. Really helpful + practical. Definitely recommend!
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Great mentor, very hands on! Great input, very inspiring.
In the last 15 years, I helped to grow the online business of several fast-growing companies with annual revenues from $10M to over $2B/year in these markets: - Travel industry (OTA) - E-commerce - Cryptocurrencies - Mobile market - Massive Open Online Course (MOOC) - Health industry - SAAS - Internet Of Things (IOT) - Banks and Financial services - Real Estate platforms I have personally managed for my clients over +$6M/year performance marketing budget to help them directly in these areas: - New Tech Product launch strategy - CRO conversion rate optimization - Planning and execution of scalable performance marketing campaigns, with a focus on Facebook Advertising - Funnel planning and optimization - General ROI optimization through the implementation of marketing automation tools - SEO analysis and optimization - ASO analysis and optimization - CRM planning and management - Content marketing strategies - Scalable PR outreach tactics - Managing their teams helping them to reach specific growth KPI metrics I love to work with startups and small teams, but I am also able to work with bigger teams to help their executives to reach their monthly traction objectives online.
I have a wide experience in Fundraising. I have personally raised capital (+$2m) for my personal startups with global renowned Venture Capital firms, Angel Investors groups, Private Investors. I have raised seed and pre-seed capital and I helped in the fundraising stages other startups as Edgein.io (San Francisco), Pluto (London), American Uncle (Italy) and many others.
I am an expert in conversion rate optimization for digital products (web and applications). I have managed CRO aspects with multiple digital teams around the world in several market sectors with objectives related form the optimization of the marketing funnel to generate a substantial increment of sales generated by my team's product optimizations. My improvements have generated increments of millions of dollars in revenues optimizing the product traffic flows of several global products.
I have helped several businesses to improve their UX and UI based on a testing experiment framework with the objective to decrease the friction in their product/market fit and consequently track and improve their main KPI metrics. The high traffic platforms where I worked with in the past had a monthly traffic average up to over 12M users/month (EU/USA/AU based traffic). I helped also to improve the UX and UI of mobile apps on App and Android store to increase their retention metrics.
With my team I helped US San Francisco based companies to scale b2b email outreach campaigns with over 200,000 cold emails a month with an average open rate between 20-40% and CTR% from 1-3%. We use a specific technical framework that I can share in a first call.
I have a wide experience in planning, executing and optimizing paid traffic campaigns through Facebook ADS, Google Adwords, Twitter ads, Linkedin ads, Reddit where I managed a marketing budget of over $1.5M/year for several companies in EU and US. I have an extensive experience in planning organic outbound marketing campaigns to increase the organic reach with no investment.
As an entrepreneur, Product Market Fit is the most important objective to reach when working on a new business. Without this validation there is no point to scale the marketing activities as the best way to work in this case is "Customer Development". I help every month new entrepreneurs to find their way into the market with their products. We work together with a specific framework built to help them to improve the product until it works perfectly for their first user base.
We have used Instantly to scale the outreach of our clients with a top-high open rate over 40%. Using Instantly accounts with up to 150 different email senders at the same time for a single client we were able to scale all the monthly outreach activities sending over 500,000 emails a month for more than 12 months. The average Open Rate was excellent and it did not impact the churn rate of the campaigns.
Active Campaign permits me to help companies to automate their whole sales funnels in connection with the lead generation campaigns built my team using their same digitally unexperienced internal sales teams. I consider it a pure automated leverage.
I have helped multiple Silicon Valley-based companies to scale their revenues on Facebook Ads. I have been part of several teams that scaled their Facebook Ads campaigns (ROAS positive) from $10/day to $20K/day in less than 6 months. I am able to help companies to plan, launch, optimize and become profitable while scaling Facebook Ads globally through a detailed analysis of their Ads performance.
One of my favorite tools to analyze the first impact on the market of a new product. Its simple basic features permit to analyze in detail unusual behaviors from cold traffic in a very short term.
I have tested Intercom with Sales teams of over 50 members and the way in which it helped companies to optimize all their response-time was amazing from the first test. I have built from simple to complex automation in sales funnels that involved lead generation, direct sales, chat and email marketing.
My favorite analytics tool to help companies to get their data to the next level. I used Mixpanel to help companies to drive better automations and messaging according to specific behaviors in their digital products (in particular iPhone Apps/Google Play apps).
I have used Optimizely in most of the projects I worked on to be able to spot Conversion Rate Optimization improvements up to the +400% range. Optimizely was great to give me the possibility to plan a week-by-week Conversion Rate Optimization Plan increasing the performance of all my Paid Ads channels on a weekly basis with a great testing environment.
Unbounce is one of my favorite tools to help companies to test new marketing strategies in a short time frame. The possibility to easily re-create existing front end environments, customizing key elements and its ability of tracking what matters with basic analytical features (CTA/Conversion Rate) makes it the ideal tool to test Conversion Rate Hypothesis or new performance marketing campaigns in their first MVP stages. Its DTR features makes it a must in combination with Google Ads.
I am expert in Apple App Store and google Play Store ASO. I have created an ASO framework to optimize the positioning for specific queries of a mobile app in multiple countries.
With Goscale.io I have managed all the global B2B growth marketing activities related to all the Basecamp Accellerators of Outlier Ventures, the leading UK Venture Capital firm in Web3. Our team supported the firm with all its promotional, performance marketing, paid advertising activities of over 10+ global basecamps with top companies as Farfetch, Stellar, Polkadot, Filecoin, Hedera, DeFi.
I managed the performance marketing team of Brave to optimize, manage and scale their global marketing strategy (in US,CA,UK,EU,AU,NZ) on multiple paid ads marketing channels. I have also managed the ASO optimization of the Brave mobile app on both Apple App store and Google Play Store globally.
As the lastminute.com Experiences Business Owner, I managed the business development, team HR, business analytics, marketing growth (CRO, SEM, SEO, SMM, Funnel Optimization) and partnerships of the lastminute.com Experiences section (+€20M/year GTV revenues). Experiences include all the lastminute.com Ticketing (Theatre and Entertainment venues), Spa, Attractions, Giftbox products with an overall combined +400K products catalog. I reported directly to the Head of Growth of the group and the Ceo. Within this position, I have managed Experiences partners and suppliers as: - Virgin (Virgin Experience Days) - Trip Advisor (Viator) - Treatwell - Encore Tickets
In Qardio I have helped the US and UK based marketing teams to improve all the global marketing strategy and online presence of the brand more efficiently planning new marketing strategies and activities, hiring and managing the new Growth team members, executing Conversion Rate Optimization strategies and an updated marketing first Ecommerce experience (+£2M performance marketing budget managed). With the help of my mobile marketing activities with ASO (App Store Optimization), our mobile Apps scaled the Apple Store Health Categories being Featured by Apple in multiple App Store promotional groups. I have also managed the Growth and the Funnel Optimization of the B2B App QardioMD, a SAAS application built for US/UK doctors to monitor remotely our IOT products. In this role I reported directly to the Ceo.
As Sr Growth & Performance Marketing Manager in Mastered I have applied a Growth framework built to decrease the costs per acquisitions KPIs of the company marketing funnels. A particular focus involved an update of the marketing funnels adding SMS marketing automations, Direct Email Marketing (DEM) optimizations. As Performance Marketing Manager managing a marketing budget of over £300k/month I analyzed and improved the global Facebook Ads marketing strategy to improve the efficiency of all the global campaigns at scale.