C Holdings was created to acquire, operate, and invest in businesses. • Turning around internet based businesses and getting them unstuck. • Transitioned over a mid 7-figure eCommerce business into Mustard Seed Ventures portfolio • 2016 acquired a clothing store as a franchisee and became the highest growth store in our region within 4 months. Once COVID hit, we scrambled to open an ecommerce store and grew that to account for 20% of revenue within two months. I sold this business in 2021 • 2014 acquired a maternity clothing store with one location and grew revenue 300%, opening two additional locations through franchising and built an ecommerce store. I sold the business in 2019 • Invested in several startups across multiple industries and have helped with marketing strategy, customer acquisition & journey, and fundraising
Dan Canfield
Investor / Operator
Bio
-Bought two clothing companies, franchised, opened an online channel and sold both within 5 years -Ran a portfolio at a public private equity company -Invested in 20+ startups and businesses -Fractional operator for ecommerce and B2B businesses
Expertise
Building a team
I have hired and had to let go of 50+ people over the years so I understand all of the dynamics that go into building and restructuring a successful, high performing team.
Conversion rate optimisation
Looking at CRO opportunities is something I thrive at and recently I worked with a brand where we implemented a small change that now brings in $8K/mo all by looking at the business from a CRO perspective.
Email marketing
I have managed campaigns from 10K to 2M subscribers on various platforms such as Klaviyo, Mailerlite, and Mailchimp. I know what it takes to build and maintain an email list that delivers results.
Toolkit
Google Analytics
13 years of experienceAlways a top tool when looking at a new business for attribution, sales, traffic, and digging deep into traffic. Also, making sure this is set up correctly is key and often overlooked.
Hotjar
11 years of experienceI am a huge fan of this tool to see what customers see and the walls they run into. Being able to look over a customer's should is a huge advantage and can uncover changes that aren't obvious.
Hubspot
7 years of experienceI ran marketing at a startup I invested in a few years ago and Hubspot was a main dashboard for all things marketing. I was able to understand how it all came together and enjoyed using this software.
Industries
E-Commerce
Worked with a variety of ecommerce companies and helped turnaround / grow through CRO initiatives, AOV optimizations, and overall structure to turn struggling businesses into thriving ones.
Marketing
Operations and growth marketing is what I can go deep on and help formulate a plan to optimize the current business at hand and build the playbook for success.
Experience
- E-CommerceDigital AgenciesSaaSB2BB2CReal EstateVenture CapitalD2C
Operated 5 brands as the CEO under the Onfolio umbrella MightyDeals.com Vital-Reaction.com Prettyneatcreative.com Getmelinks.com Outreachmama.com Due to market timing, the parent company ran short on funds and all top management was let go. We did see strong growth in the portfolio during this time.
B2BB2CE-CommerceDigital AgenciesTorii
Marketing DirectorTorii offers a seamless way to buy a home for the new generation. In 4 months: • Acquired the highest number of targeted leads which lead to a record sales month. - Built a sticky customer experience to close clients faster and help them evangelize for the business. • Created a new way to engage and acquire word of mouth leads through Housewarming parties where we would pay for a new client to have a party and spread the Torii brand. • Opened and scaled social media channels such as Instagram, Clubhouse, TikTok, and Linkedin. As the housing market became extremely competitive in the markets we served, our revenues dropped and we had to lay off a significant portion of our team, operating as a lean organization in survival mode. I am an investor in Torii so I continue to cheer on the team from afar.
SaaSReal EstateJCG Collections
FounderReached $1M in sales in the first year and created 3 category leading brands on Amazon