Cynthia Mutanu

Through the analysis of user behaviour from various data sources I have been able to identify user drop-off points, bottlenecks, and areas of improvement. I develop hypotheses about what changes could improve the conversion rate. A/B testing based on design, content, user experience, and call-to-action elements is my forte. I collaborate with product teams, developers, data team, and other stakeholders to implement improvements needed for better customer experience and better positioning.

I have led Go-to-Market initiatives for both B2B and B2C products encompassing pre-launch activities, launch events, and post-launch activities. With a deep understanding of the target audience, their needs, preferences, pain points and competitor analysis, I can offer guidance on the right messaging, appropriate channels and effective tracking. Through Cross-Functional Collaboration, I've used customer feedback and insights after the launch to support recommendations for improvements needed.

Since 2017, I have been keen in analysing trends and picking insights useful in driving initiatives that deliver better usage and increased revenue. I know when it is time to do things differently for better results. I have successfully led initiatives geared towards better acquisition, improved retention and customer loyalty. Through setting the right SMART objectives, campaign automation and tracking growth metrics, I have succeeded in unlocking great return on marketing investment.

I am a passionate Product Marketer who has had an opportunity to work in a product-led business! I've driven successful product launches, helped boost revenue for various products and increased product use with compelling messaging strategies. Feel free to discuss with me how best to effectively put your product out there. We could dive deeper into 🎯 Strategic Positioning: 🔍 Competitive Edge 🚀 Launch Excellence 📊 Data-Driven Insights #ProductMarketingExpert

- Tracking website performance and collecting visitor insights to determine top sources of user traffic, track goal completions, discover patterns in user engagement. - Improving online advertising by providing marketing analytics that help in tracking the effectiveness of ads, measure the ROI of their campaigns, and optimize ad spend. - Improving search engine optimization (SEO) efforts by identifying keywords that drive traffic to the site and therefore optimizing content.

- Lead generation, managing customer inquiries, tickets, and interactions to enhance customer satisfaction. - Tracking the effectiveness of marketing efforts, analyzing campaign performance through built-in analytics tools and attributing conversions to specific campaigns

For career growth, LinkedIn has been instrumental in enabling me to stay updated on industry trends. I have learnt what I need to do and how to follow the right profiles for maximum value from the platform. Let's talk about how to have a profile that speaks for you and connections that are most useful.

- Creating and sending email campaigns to a target audience - Building and managing email lists - track the performance of email campaigns: metrics such as open rates, click-through rates, and subscriber activity