CPO @ Sandboxx | Head of Growth @ Upside Travel | Head of Product & Growth @ Red Tricycle | Founder @ Votion
I've bootstrapped 3 companies to profitability and love looking at sustainable, organic growth strategies. If you need help thinking through ways to drive growth, I'm always happy to dig in.
Need help building an outbound strategy from scratch? I've built outbound strategies for B2B, B2C and eCommerce companies that have enabled inside sales teams (with some help from marketing) go from zero to millions in revenue. I've built sales lead processes from scratch, and have scaled sales orgs from just me though handing off to a team of sales reps.
I look at this as more than just SEO, and include referrals, SEO and content marketing as a comprehensive organic plan. Organic channels can be immensely powerful for your company regardless of stage, amount of capital raised, or revenue. I can help you define what levers you can pull to drive more organic traffic, what it takes from a time and team standpoint, and how to determine which areas to focus on first.
I've built and run growth programs for Bootstrapped SaaS companies to Consumer companies with over $1M in monthly budget. I've worked across a wide variety of industries. I can help you maximize your ROI regardless of your budget, and implement the set of tools you can use across all paid channels.
As a 6 time founder and advisor to dozens of companies I understand the ups and downs of startup life. If you need an ear to vent into, I'm here to help. Cash flow issues? Team challenges? Co-Founder quit? Market shift under you? Competitor steal your idea? Been there! Happy to be an ear or provide guidance - or both.
Having PM fit is critical before you start trying to scale your business. If you try to grow fast before you have product market fit, you'll likely waste time and money. Or worse - you may never get off the ground. I've learned this the hard way after trying to scale a startup before we had PM traction, luckily figured it out in time, and grew slower but smarter - eventually scaling.
I've built over 100 sites and apps in my 20 year career, and am currently Chief Product Officer at Sandboxx. I'm a regular speaker at Product School events, and run a Product Bootcamp for entrepreneurs looking to get their product to market. I believe great products need great growth, and I tend to look at product development from a growth mindset from the start. I also generally advise on building market testable features, and launching early to get feedback from real users.
I started my career as an engineer at an Email Marketing company, so I know the industry well. As a growth/product lead, I've: grown an engaged email list by over 650% in 12 months for a B2B company, built an email list from 0 to 50k in 6 months for a B2B company, increased open rates by over 50% through A/B testing for a B2C company, increased CTRs for a B2C company by >300% for a B2C company. I know the ins and outs of deliverability, list growth, activation & more.
As a founder I've raised over $2.5M for startups across B2C and B2B. As an advisor I've helped companies raise another few million. I spent some time managing one of the most prominent Accelerator's in the USA (LAUNCH) and as a result vetted and did diligence on dozens of companies. I understand what investors are looking for, how to build a strong and compelling deck, and how to get your company in front of investors. I'm also a small investor myself.
I'm well versed in all aspects of growth including the Pirate Funnel (AARRR) strategies around Acquisition, Activation, Referrel, Revenue & Retention. I’ve helped dozens of companies with growth, and have lead teams of up to 15 people. Highlights: Helped a B2C company grow to over 1M subscribers in under 18 months, Helped a Travel company grow their user base by > 700% in 12 months, reduced CAC for a client by over 1000% in 12 months.
I've been using the platform for a number of years, and have run projects ranging from small bootstrapped company work though mid-market and up market planning, roadmapping, and task allocation.
I've been using Looker for a while, and have experience with using Looker for tracking analytics, retention, for data pulls, reporting, and integrations with various 3rd party data feeds and more.
I've been using Google Data Studio for a while, and have experience with Data Studio data pulls, reporting, and integrations with various 3rd party data feeds.
I've used Hubspot a couple times in high growth startups to help with inbound, outbound, and full funnel / CRM based marketing programs. I also understand some of Hubspot's limitations, and areas to steer clear of.
I've been using MailChimp for a very long time and know all about their moves into marketing automation as well. From creating and segmenting lists to running split tests on subject lines, I understand the ins and outs.
I leverage Mixpanel for event tracking, cohort and retention analysis, funnel analysis and more. I've helped both consumer startups as well as gaming companies, and even SaaS platforms scale by leveraging Mixpanel. I'm comfortable setting it up, optimizing it, and creating the reports you need to make sure you're on the right track.
Craig possesses deep knowledge on SEO and content strategies. This call saved me a ton of time and gave me confidence to move forward with the right strategy for where we are in the process. Thanks Craig! Look forward to speaking again soon.
Gave great advice when it comes to managing a team to accomplish and fulfill different objects.
Really helpful to just bounce ideas off of and honestly more than anything to realize I haven't tested enough yet and there is still a lot of marketing to do. He also helped me set my time expectations for results from a marketing campaign, which I think is going to be really important.
I have now spoken to 5 Growth Mentors. Craig was the quickest to home in on our key issues and provide high-impact advice like: "Track churn by monthly cohort so results from experiments are clear; and given the service you are having to provide your price is too low; talk to your power users, learn what value they are receiving and focus on getting more of them. Let the others users/non-users go." Great session!
I had an amazing conversation with Craig. He is super knowledgeable. I will strongly recommend 1000%
Craig understood the problem for which I was searching advice right away. He took the time to really understand the details and then, based on a vast variety of business experience, gave excellent input to solve the problem at hand. Having applied his approach already we are now many steps further on our way to build a big successful company. I am looking forward to exchange about this journey with Craig much more often in the future. He is truly a unique and extremely valuable source of knowledge, experience and skill!
straight to the point ! It was amazing to get Craigs point of view and advice ! Loved my session with Craig
Craig gave robust advice. He distills information quickly, challenges your process and offers targeted and very relevant suggestions.
Craig listened carefully to my SEO / marketing dilemma and pitched in a few ideas for correcting my course. You can tell he knows his stuff and I'm glad I was able to connect with him.
Love speaking to Craig. He knows how to talk you through important decisions and make you look at it from a different perspective. Great guy!
Craig knows his stuff and set some expectations - will look forward to another call for a progress checkin :)
Awesome as always!
Spectacular as always
Had another productive session with Craig about SaaS metrics where he helped me narrow down what we should to next.
Craig was very helpful, and quickly identified areas for improvement for retention-based-growth :) thank you!
Craig is patient and an amazing communicator.
Craig was very attentive to the issues we are currently facing with building our business. He offered me a number of different ideas about how to move forward which I am interested in pursuing. Left me with the impression that Craig has valuable knowledge in the Growth Hacking area. Was a pleasure to spend the short time with him.
Craig has so much knowledge. We spoke about strategy and positioning around agencies. It was very informative, educational and valuable. Excellent person to chat with if you are "stuck".
Craig really helped me plan our first investor deck. We don't know many startups that have gone through the process of raising money in the US so his insights were very helpful in getting us started.
Craig was inspirational, motivational, empathetic, and practical all at the same time. He delivered everything that Growth Mentor claims to offer -- quality time with smart people who have "been there / done that" and considerate enough to pay it forward.
Craig is an expert who can certainly hit the nail on the head and drive the point home in a super effective manner. He gave some insights on some super hard questions that I threw at him. I seriously believe the advice he gave would save me at least 7 figures down the line and I seriously look forward to collaborating with him in the future. Thanks Craig!
Craig was an amazing help for me. I explained where I am at in my business and he gave me the much needed advice on what I need to be focusing on to launch my business. I felt I needed to do too many things, but he reassured me where I need to spend my time to get the most out of my business in the long term. Great mentor!
Craig did an amazing job of getting to know me and my product ideas, to help me find clarity on my goals, methods, and next steps.
Craig helped me review our SaaS metrics and gave me experienced opinion on where our biggest opportunity is. I originally came to the meeting with different thesis, but he turned it upside down. It was very helpful to walk someone through the whole funnel numbers and get reference for what is normal and what is not at each stage.
This was my follow-up session, and we digged deeper in priorities and strategies for growth. It was great, because Craig already knew my business a little bit, so I got so much more out of this: a revised opinion, more tips and accountability. Would love to speak again! Always a 5-star.
Fantastic! Very knowledgeable. Very helpful. We learned a lot about Craig's workflows for customer discovery research.
Awesome! Craig is extremely knowledgeable and very helpful.
This was my first Growth Mentor call and it could not have been better! Craig's perspective on the challenges I have been facing in a new Head of Growth role was invaluable and I am extremely grateful to have had the opportunity to connect with a clear leader in the field.
My call with Craig was fantastic. He's knowledgeable, full of insight, extremely helpful and super focused on the goals/areas that I requested assistance in. I came to him with a link building idea which I thought he'd have limited input on since he has limited context (he doesn't work for the company, I do), but yet, he surprised me with some fantastic ideas that I plan to implement in the coming 2-3 months. Thanks Craig!
Craig gave me some useful ideas about developing my project and showed the main priority to concentrate on.
Craig was great. He explained to me where I should be focusing my time, and how to evaluate our next move. We agreed on having another session later on in a couple of months.
Great call! Did a screenshare and showed Craig the staging server of the new release of GrowthMentor onboarding and did a live teardown of the onboarding wizard. Then we talked about product/packing/pricing strategies and ended the call discussing future product ideas. Overall excellent call. Can't recommend Craig highly enough. If you're looking for a no-bullshit straight shooter with *real* experience in product, book a call.
Loved the session. Gave me a true sense of clarity and just a different perspective. Made my week. Craig asked tons of questions before diving into recommendations, and then was very clear about giving his point of view. I would absolutely recommend speaking to Craig if you need a well-rounded view of your business, and a of product development chunk specifically. Thanks Craig!
Brilliant call with Craig! Such a nice guy with a fantastic knowledge of all things start-up. Couldn't recommend more highly! We spoke about positioning, marketing and launching a new venture.
Simply Wow! Not only a wondeful person, but also incredibly helpful. Thanks again!
Craig was an amazing help. I have been struggling with my hiring problem for 20 years now. He offered different solutions and changed my way of thinking about contractors. I have started implementing his recommendations and am excited about the results. It was a relief and an eye opener to talk to someone who had the same experiences as me and to hear how he solved it and worked around it. I can't thank him enough.
I had approached Craig for advice on fundraising and could immediately feel the infectious positive energy and he seemed more excited to guide us, he quickly reviewed the deck and advised us on some course correction and creating the proper investor pitch, he also gave us insights on the approach to customer development, I would highly recommend speaking to him.