I run sales and marketing on a daily basis

Craig Hewitt
Founder and CEO
Bio
With more than a dozen years of sales experience and working with over 100 founders, I help business owners implement repeatable, scalable sales processes in their business. As a founder there's no higher leverage way for you to spend your time than in mastering the Go To Market sales motion for your business. But sales can be scary for a lot of us, especially technical SaaS founders. I'll help you define a clear sales motion for your business, and unblock you from filling your pipeline, qualifying leads, and closing more deals.
Expertise
Content marketing
We've done extensive content marketing (and SEO) at Castos and have one of the largest blogs in the podcasting industry. This is our largest growth driver of new business.
Growth marketing
This is my true passion and something I'll likely never give up inside my business. If there's one thing I'm really great at it's coming up with a comprehensive digital marketing strategy that will move the needle for a business. It's often so clear to an outsider, and is simpler than we often think. I'd love to help you come up with your next growth strategy together.
Productized services
This was the beginning of my entrepreneurial journey, and something I'm still heavily involved in today. Productized services are hands down the best way to start as an entrepreneur and stairstep your way from a day job into making a living as an entrepreneur.
Sales
I have 15 years of sales experience, all the way from one-call small products to mega enterprise (7-figure) deals. I help founders implement a scalable and repeatable sales process in their business so they can focus on the highest leverage aspect of growing their company.
Toolkit
Drip
10 years of experienceWe have extensive marketing automation setup and weekly email newsletters. Both of these are great at capturing leads, nurturing them into the sales pipeline, and converting to customers.
Hubspot
6 years of experienceWe use Hubspot as our sales CRM currently and it's an amazingly powerful platform. Marketing automations, follow-up sequences, and nurture campaigns are all great for moving prospects along in your sales pipeline.
Industries
SaaS
I have extensive experience in Podcasting, content marketing, and productized services. Be happy to help shape your marketing plan, discuss the intersection of sales and marketing, or how to drive immediate revenue through productizing your services.