Craig Brown

If you're a tech startup that's trying to figure out a path to sustainable growth, let's talk! You might be facing some of the following challenges: - You're not sure which buyer you should be targeting - You're not sure how to stand out from alternative products in the market - Your messaging is unclear to potential customers - You're not sure how to talk about your product Or there could be challenges around product launches, understanding your target buyer, defining your ICP, segmenting your market, analysing your competitors, product pricing and packaging, or more. Book a free call with me and let's talk it out. I might have others in my network who I can connect you to!

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  Go to market strategy

  I've worked with B2B SaaS tech founders on figuring out their ideal customer profile, how to position their product in the market, how to develop messaging that gets buyers interested and how to reach them through sales and marketing, including product launches. I can offer guidance and frameworks to help get your GTM approach to where it needs to be.

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  Imposter syndrome

  Let's just say I have A LOT of experience with imposter syndrome. I know where it comes from. I know what those voices are saying. I know why we have it. I know what you need to do to walk through it. Imposter syndrome is very common for founders, leaders and high achievers - it means you care AND you're probably brilliant at the thing you're worrying about. Book a free call with me and let's talk it out - you got this!

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  Product launches

  I've led B2B SaaS product launches, developed product launch strategies and advised founders on creating one for their startup. If you're thinking about launching a new product, or want ideas on improving your current approach, I have all the ideas, processes and next steps for you :)

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  Product market fit

  Product-market fit is a tough nut to crack. You can lose it even after achieving it. I help founders figure out their journey to PMF through positioning and go-to-market strategy. If you're trying unpack what next steps to take for your startup, let's jump on a call!

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  Product marketing

  As well as building product marketing functions, I've advised and consulted with dozens of B2B tech startup founders on product marketing. From positioning & messaging, to go-to-market strategy, sales enablement, market segmentation, buyer and market research, ICP and persona development, pricing & packaging, strategic narratives, product launch strategy and more. Let's talk about your product marketing challenges and I'll guide you towards actionable next steps.

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  Figma

  4 years of experience

  I've used Figma to wireframe and design new websites for Troubadour. I've spent many hours in the platform and I'm a big fan, so I'm very happy to provide any tips on how to get going quickly.

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  Miro

  4 years of experience

  I've used Miro to host virtual interactive positioning workshops with clients. It's a great experience for participants which means you don't have to be there in person to capture all the info you need. Arguably better to use in person too.

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  Thinkific

  9 years of experience

  I used Thinkific to build a certification programme at Beamery. This was part of our content marketing efforts to establish the company as a category leader in people tech operations.

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  LinkedIn

  20 years of experience

  I'm an avid LinkedIn user. I'm on it every day to share content about my work, but I've also used it for targeted product launch campaigns and research purposes. It's such a powerful tool for B2B startup growth when its used well!

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  SaaS

  I've worked at B2B SaaS tech startups including Beamery and Vizibl, whilst advising and consulting with SaaS companies across multiple verticals, including HRtech, FinTech, HealthTech, EdTech, MarTech, AI-powered market intelligence, Procurement Tech, Infrastructure Tech and more.