Conversion Factory is the only product marketing agency for growing SaaS teams accessible on a subscription.
Corey Haines
SaaS Marketing Leader
San Diego, United States (-08:00 UTC) Englishfrom San Diego, United States
Usually responds in 3 days
Free
Price per hour
30 min
Time Blocks Available
4.98
7 reviews / 12 sessions
Tue
03
Next availability
Bio
My mission is to help exceptional SaaS products get the attention they deserve. I specialize in early-stage traction, finding and establishing growth channels, content marketing, customer research, positioning, messaging, and copywriting. My core philosophy is that growth is an interdependent system of 5 core parts: market, product, model, messaging & positioning, and channels. I work to systematically help you uncover which of these needs the most help, where there's the most opportunity, and reverse-engineering what you need to hit your next revenue milestone.
Expertise
Content marketing
I'm a big believer that you should treat your content like it's the product you sell. Produce blog posts, podcasts, videos, webinars, and guides. The best marketing teams operate like media companies. They build up in-house media talent, create content production machines, and distribute the content straight to their audience customized for every channel.
Growth marketing
I love getting scrappy. Limited time and resources? That's where you really find out what you're made of. And I'm never short of ideas. My process is as follows: (1) Ideate and compile a list of experiments based on customer research and competitors, (2) Score and prioritize your ideas based on in-house skills and confidence, (3) Start testing and investing with 3-month cycles, and (4) Analyze and either optimize or discontinue the experiment.
Product marketing
Convert your website into your best salesperson. Did you know the average time spent on a website is 15 seconds? You literally have seconds to make it “click” for visitors. Copywriting and positioning is absolutely critical to nail in a world where every software category has 10+ competitors on average. But it doesn't stop with the website. You have to continue to gain buy-in throughout onboarding, subscription, upgrades, and renewals through customer engagement.
Experience
Helped them grow from $500 in MRR to $500k ARR in under 2 years. Responsible for everything from landing page copywriting to content marketing to onboarding.
Responsible for marketing, sales, and growth across all 3 products in the suite before the company was acquired.
First marketing hire responsible for events and lead generation, eventually specializing in content marketing.