Colin Chapman

Most B2B tech founders hitting Seed or Series A are still closing the majority of their own deals. The first sales hire arrives, three months pass, and the pipeline hasn't moved. The rep is doing the visible things: emails, calls, demos. But the founder's instinct for what buyers actually care about never made it into a playbook. The rep inherited a territory, not a system. That's the specific problem a session with me addresses. Working with B2B tech founders in DACH and Europe, the focus is on translating what makes a product genuinely valuable into outbound language buyers recognise as being about them. Most European outreach into UK and US markets loses something in that translation. As a native English speaker with a background in complex technical sales, I work on that gap directly. A session typically covers one of three things: diagnosing why outbound isn't converting, mapping the Jobs-to-be-Done framework behind the buyer decision, or building the first version of a messaging playbook a sales team can actually use. If you're a founder who's still the best salesperson in your own company and you need that to change, that's the conversation to have.

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  Go to market strategy

  GTM for B2B tech founders at Seed and Series A, specifically the transition from founder-led sales to a system that runs without them. Sessions focus on diagnosing why outbound isn't converting in English-speaking markets, mapping the Jobs-to-be-Done framework behind buyer decisions, and designing the playbook infrastructure a sales team can actually run.