Clemence Lepers

Hey there, ​​See that revenue line here: 〰 I solve website messaging problems to make it go up and to the right. So if you’re a founder or a marketer, I can help you sharpen your positioning, clarify your message, and improve your most strategic web pages to convert more browsers into buyers. Feel free to reach out! Clemence

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  Content marketing

  World-class content shares three traits: 1) it solves your audience's problems, 2) it revolves around high-intent keywords you can rank for, 3) it's bigger, better, and/or different than what's already out there. I grew my personal blog from zero to +30k monthly readers, and 2x organic traffic every six months while overachieving lead targets at my previous company. I can help you build world-class content marketing programs that drive traffic and leads to your site.

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  Conversion rate optimisation

  I can share feedback and guidance across design, copywriting, conversion research, landing page optimization, and data-driven experimentation. The goal? Improve your visitors' willingness to sign up, subscribe, or buy from you.

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  Copywriting

  Copy helps you sell. I'll share actionable feedback and strategies to help you dramatically improve your message and make it more persuasive, whether that's for a landing page, social ad, or cold email.

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  Growth marketing

  I've owned multiple channels — including search, paid, and content — to drive growth across the entire customer lifecycle. I can help you 1) build growth processes to design, test and measure experiments and 2) identify, prioritize and execute acquisition channels that drive traffic and leads to your site.

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  Google Ads

  8 years of experience

  I can help you with Google ads across the following areas: strategy, keyword research, campaigns and ad groups set up, creative inputs, reporting and tracking.

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  Ahrefs

  12 years of experience

  I have used Ahrefs for in-depth content and keyword research, competitor analysis, and rank tracking. My go-to solution alongside SEMRush when it comes to taking a data-informed approach to content marketing and SEO.

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  Asana

  8 years of experience

  As most people, I've used Asana to stay organized and keep track of strategic projects and tasks. Super useful in areas like content marketing to optimize visibility around what has to get shipped, when, and by whom.

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  Facebook

  8 years of experience

  Happy to help you 1) set up a full funnel strategy that leverages different campaign objectives and ad formats to reach different profiles within an audience, 2) leverage core, custom, and lookalike targeting options, and 3) drive reached audience down the funnel.

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  Hotjar

  8 years of experience

  Hotjar is great for uncovering how users behave on your site: how do they scroll, where do they click? Also super useful for implementing visitor surveys and getting qualitative, actionable feedback regarding 1) specific pain points they're having and 2) things you should improve on your pages.

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  Mailchimp

  13 years of experience

  I started using Mailchimp back in 2014 when I had just launched my personal blog. Since then, I've leveraged the platform to build and ship newsletters, and create automated workflows, drip and nurture campaigns.

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  SaaS

  12+ years of experience building growth and content engines across multiple industries (tech, consulting, real estate), company profiles (Fortune 500s and B2B startups), and geographies (8+ years in China, and 5 in the US).