Claire Bough

After years of building content engines for B2B SaaS companies, I took the leap into becoming a content marketing consultant to help more startups harness the power of strategic content. Now I'm here to share what I've learned about creating content that not only ranks but builds real brand authority. What makes me different? ✅ I've evolved with every algorithm change and survived every "SEO is dead" proclamation. ✅ I understand both the technical and brand sides of content marketing. ✅ I'm actively navigating the AI search revolution and can help you adapt. Content marketing isn't just about traffic, it's about positioning your brand as the obvious choice. Too many technical founders underestimate the power of content: 🤔 Think content is just "blogging"? 🤔 Struggling to translate technical expertise into thought leadership? 🤔 Wondering how to show up in AI-powered search results? I specialize in helping B2B SaaS companies and technical teams build content strategies that strengthen their brand while improving discoverability. From SEO fundamentals to AI optimization, I'll help you create content that works as hard as your product does. Why am I here? Going independent this year reminded me how valuable outside perspective can be. I love helping smaller teams punch above their weight with strategic content. Let's turn your expertise into content that attracts, educates, and converts your ideal customers. Learn more about my work at clairebough.com

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  Branding

  Strong brands show up consistently across every touchpoint. Having worked with numerous B2B SaaS companies, I'll help you develop a brand that's memorable, trustworthy, and perfectly positioned for your market. Because in B2B, trust is everything.

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  Content marketing

  Content is more than just filling a blog, it's your 24/7 sales team. I'll help you build a content strategy that positions your company as a thought leader while driving real business results. From ideation to distribution, let's create content that your audience actually wants to read and share.

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  Copywriting

  Great copy is the difference between a visitor and a customer. I'll help you find your brand voice and craft messaging that resonates with your B2B audience. From website copy to thought leadership pieces, let's make every word work harder for your business.

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  Product marketing

  Technical products need human stories. I'll help you translate complex features into compelling benefits, position your product in a crowded market, and create content that bridges the gap between what you build and what customers need to hear.

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  SEO

  SEO isn't dead, it's evolved. With experience from old school days to the AI era, I'll teach you what actually moves the needle today. Whether it's technical SEO, content optimization, or adapting to AI search results, I'll help you get found by the people who matter most.

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  Ahrefs

  9 years of experience

  My bread and butter for content research and strategy. I'll teach you how to find the gaps your competitors miss, track what actually matters, and build data-driven content strategies. These tools are powerful—I'll show you how to use them efficiently.

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  SaaS

  I have years of experience creating content strategies for software companies. Expert in translating technical features into compelling thought leadership.