Christoph Schachner

Update: 04.10.2024 Is a paid call really worth it? 🤔 There are plenty of free mentors out there. Here are two reasons why: 1) It's like a Speed Consulting Service But instead of spending 80% of the time explaining what you do and 20% of the time getting value, it is the exact opposite in my calls. You only have to do 20% of the explaining and get 80% of the value. 2) Detailed Preparation & Research Every mentoring session is unique, and I make sure to prepare for every single one of them, spending at least 1-2 hours of preparation time, so it is not "just talking" but an actionable plan for you to follow up on. And after that you get a document with all the ideas, frameworks and books I think are valuable to your briefing. What things am I good at? 💪 * Team Lead * Consulting * Marketing Strategy * Digital Marketing * SEO * CRO * LinkedIn Personal Branding * PPC * Lead Nurturing * Marketing Automation * Community Building 🍍 Cutting Pineapples What have I done so far? ✅ ✔ Helped a company transition from a lead- to a demand generation model, resulting in their LinkedIn campaigns getting 35 demo requests in 1 month (previously 0) ✔ Created an online academy for Growth Hacking (as of now only in German) to educate people in a 6-week on-the-job training ✔ Head of growth for 12 T-Shape-trained professionals to develop growth strategies for corporates and startups ✔ Developed a marketing strategy by conducting market research, creating buyer personas, and identifying relevant distribution channels ✔ Lecturer at university for Content Marketing ✔ Increased marketing attributed pipeline by 76% (2021 - 2022) ✔ Managed over 1.5 million media budget with an ROI of 150% (2020 - 2021) ✔ Accelerated MQL's growth by 140% (2016 - 2017) by launching, A/B testing, and optimizing organic, social, referral, and email marketing campaigns ✔ Contributed to growing new monthly paid users by 57% (2016 - 2017) ✔ Planned and forecasted marketing campaigns that resulted in an average of 130% metric attainment ✔ Built acquisition funnels for many SaaS products, sometimes bringing in thousands of subscribers & hundreds of trial users in the first month ✔ Revamped outbound email campaigns to achieve a 68% open, 28% reply and 2.9% sale rate (n=8200) (2021) ✔ Structured LinkedIn direct outreach campaign to achieve a 79% acceptance, 30% reply, and 8.4% sale rate (n=2100) (2022) What industries do I have experience in? 🏭 - Growth Hacking Agency 🕵️: Serving small to large-scale companies as the Head of Growth - Enterprise SaaS 👔 : Ship container software, No-Code NLP platform - SME SaaS 👕: POS system, Recruiting software, CMS, Real estate software, Popup software, Construction management software, Digital signature software - Financial services 💰: Roboadvisor, KYC - NPO 🧡: App that connects students who need additional reading support with volunteers, Online donation platform, daycare - Platform 🔗: Job portal

• 

  Content marketing

  After building a website from ~1.000 unique monthly visits to 20.000+ Visits in 3 different countries, and being the lecturer for Content Marketing at a university, I am happy to mentor you on how to set up the right process to see similar results.

• 

  Conversion rate optimisation

  I have analyzed 100+ of website funnels and ran hundreds of experiments to improve the conversion rates at different parts of the funnel: from landing pages to increase lead gen or sign up rates ... to email subject line A/B testing ... to in-product CRO to boost activation rates ... and checkout page funnel flow optimizations to increase revenue.

• 

  Email marketing

  From writing email copy to setting up our own Sendy server to send bulk could outreach emails, I have seen both ends of the email marketing process. Email is an amazing channel for various parts of the pirate funnel and I can help you conceptualize how to set it up perfectly.

• 

  Growth marketing

  I have more than 6 years of experience in Growth Hacking, have written my master thesis on Growth Hacking in startups, build an academy for Growth Hacking, and have been serving clients for 4 years now, ranging from startups to corporates. It is not about hacks or silver bullets, but about an iterative process that leads to growth. And I can help you with that.

• 

  Link building

  SEO and Link Building go hand in hand. Getting links can feel like a super manual process and you can get lost where to start with it. That is what I am here for.

• 

  Marketing automation

  I have automated funnels, email journeys, social content and workflows using various tools (see below) to create manageable (for the company) and coherent (for users) experiences.

• 

  PPC strategies

  A to Z PPC campaigns that include strategizing, tracking, executing, and reporting on the following channels. Facebook, Google (Display, Search), Quora, Reddit, Twitter. Yearly budget of ~ 1.500.000.

• 

  Product market fit

  Nowadays, most startups fail before they manage to find a product-market fit. In the agency, I have helped many customers test their product-market fit so they can see whether it makes sense to continue or not.

• 

  SEO

  SEO is where I have my T-shape in. I have built 2 websites (1x eCommerce, 1x lead generation) and sold them for 10k each and the website only got traffic through organic. To me, SEO is the topic of my heart and with my experience on my own websites but also on our client's websites, I have a strong understanding of the mechanics.

• 

  Sales

  Identifying target personas and when they are ready for an offer, are crucial to the success of outbound marketing. Over the last 3+ years, I have worked with different companies to help them understand the right timing, tailor the messaging, choose the right channels and ultimately build a funnel to increase the KPI. - Account-based Marketing via highly targeted direct and paid outreach - Contact research and enrichment - Copy crafting

• 

  Social media

  I have built up my own Facebook and Instagram pages to 50k likes/followers and monetized them with drop shipping/sponsored gigs. Besides that, I see great success with LinkedIn for generating leads for myself. Automating the process and writing the right message is the nitty-gritty of Social Media and I want to help you take your Social Media to the next level.

• 

  ActiveCampaign

  9 years of experience

  Active Campaign offers a lot of segmentation and drip emailing options, which is why it is usually my go-to tool for email marketing. With the different plugins/native integrations, it is perfect for eCommerce, SaaS, App and Lead Generation.

• 

  ActiveCampaign

  9 years of experience

  Building funnels and integrating different apps (e.g. Checkout tool, eCommerce apps) is what makes Active Campaign truly unique. First mapping important events in the customer journey and then attaching emails to that, can deliver amazing results.

• 

  Google Ads

  11 years of experience

  I have set up small accounts to big accounts using the STAG structure for high performing ads. After starting with an audit, I transition into making recommendations and then setting up tests to see if the hypothesis holds true.

• 

  Ahrefs

  10 years of experience

  If there was a time tracking in Ahrefs, I am confident I would have more than 1.000+ hours in the tool. From SEO to competitor analysis, I can show you short cuts and best practices with it.

• 

  Bing

  9 years of experience

  Setting up the ideal account structure, optimizing campaigns towards the campaign goal and scaling budget and targeting (keywords for Google Search and placements for Google Display)

• 

  Drift

  11 years of experience

  Having used Drift on my own website but also optimizing the setup for our clients by talking to their IT department, has gotten me in a position where I can say I know how to make the most out of it.

• 

  Facebook

  8 years of experience

  Completing 10+ of courses and managing over 50 Facebook accounts for B2C and B2B industries. Extensive knowledge on targeting, bidding strategies, campaign scaling and "Facebook does not work for me" mindset.

• 

  Google Analytics

  14 years of experience

  Google Analytics was the go-to tool for 80% of our clients. We have audited countless Google Analytics setups and created a checklist of what the perfect Google Analytics account should look like.

• 

  Google Data Studio

  9 years of experience

  At the beginning of the agency, we have used Google Data Studio to create beautiful dashboards for our clients they can look at to see our performance.

• 

  Google Tag Manager

  11 years of experience

  Google Tag Manager and Google Analytics are a mandatory skill for any Growth Hacker. Doing the basic tracking setup (Pixel, Goals) to using data layers and tracking outbound links, I have set up various tags over the last 3 years.

• 

  Google Webmaster Tools

  14 years of experience

  I have used GWT to identify improvement potentials, uncover website issues and monitor meta tag A/B tests. Combining Webmaster Tools with an SEO tool really shows you the full picture.

• 

  Hootsuite

  10 years of experience

  Hootsuite was the go-to tool for many of our clients to get them to start with automated content scheduling and managing their accounts throughout various industries.

• 

  Hotjar

  11 years of experience

  Every CRO experiment for us starts with looking at heatmaps, creating funnels and (if the users are receptive to it) implement pools for getting qualitative feedback. For this we used Hotjar.

• 

  Hubspot

  8 years of experience

  My main experience with Hubspot evolves around optimizing lead stages, orchestrating different workflows and using company and contact details for custom audiences.

• 

  Intercom

  11 years of experience

  We have used Intercom for automating In-App Messages, accompanied by nurturing emails and website messages to create a coherent communication experience for our SaaS clients.

• 

  LinkedIn

  7 years of experience

  After wasting a lot of money on LinkedIn ads I found a setup that worked for me and my clients. Testing different ad placements and funnel journey to achieve the best lead generation results.

• 

  Mailchimp

  11 years of experience

  I have been using Mailchimp for my own websites but also for clients (websites/apps) with email lists of 1M+. From segmentation to the elements a compelling email has to have, I have improved CTR/Open Rates and delivery rates.

• 

  ManyChat

  9 years of experience

  We used Manychat for a lot of customers that were not having a good email open rate. With Manychat we got close to 98% open rates and 20% CTR which immensely improved the revenue from Email/Messanger marketing.

• 

  Meet Edgar

  8 years of experience

  I have been using Meet Edgar (now Meetalfred) to automate my own LinkedIn presence and been getting ~100 interactions on my posts ever since. With this tool, you can take social selling to a next level.

• 

  Semrush

  9 years of experience

  While I do prefer Ahref to Semrush, I have still used it with clients that have bought it themselves. However, the process and the best practices can still be applied.

• 

  Unbounce

  9 years of experience

  With Unbounce we set up various landing pages for our clients and integrated them with their CRM/Email software to create an experience that just feels like their website (but more optimized).

• 

  Zapier

  9 years of experience

  Zapier is the swiss army knife of growth hacking. After working with it with pretty much every client of ours, I start thinking of using Zapier right away when I hear someone talk about integrating different tools with one another.

• 

  SaaS

  I work with B2B SaaS startups since day 0 for various industries. I love companies that have a PLG or trial motion in place and manage to convert users from leads to customers.

• 

  Marketing Automation

  Mentored a startup and their head of marketing on Facebook and LinkedIn lead generation as well as creating landing pages for showcasing their product value without having to register for their service (PLG).

• 

  Creative Agency

  Worked at a Growth Hacking agency and at the peak had 26 clients that we serviced with various activities like CRO, Lead Generation, Website Creation and Audience Research.

• 

  B2B

  B2B is where I live. Been doing B2B marketing ever since and also find the most joy in doing so. For me the key difference with B2C is that in B2B the buyer does not use his own but the money of the company. So it matters a lot that the person makes a decision that the whole company can live with and either is cheaper, better, faster or different.

• 

  Property Management

  Mentored a startup and their head of marketing on ICP creation, channel mix, LinkedIn content production, MarTech setup, KPI tracking and lead nurturing.

• 

  Real Estate

  Worked with a Real Estate startup that offers real estate managers a tool to promote and manage their properties. During that I helped them create a profitable LinkedIn strategy and helped them see the results in Hubspot.

• 

  Finance

  Worked for a robo advisor as well as a "traditional" bank and helped them ramp up their Google and LinkedIn efforts as well as improve their organic rankings.

• https://talentgarden.org/en-at/blog/marketing-2/faculty-stories-christoph-schachner-growth-hacker/
• https://www.linkedin.com/in/christophschachner/